Maintaining a consistent posting schedule on social media – whether it’s writing blog posts, or sharing updates on social media channels – can be a challenge. When I teach social media classes, I always recommend creating an editorial calendar so you can map out in advance upcoming holidays and cause awareness days. By doing this, you will have a ready supply of things to share on social media.
To help you plan your content in advance, Hubspot has released a super-helpful social media calendar for the remainder of 2017. It’s downloadable, so you have an instant editorial calendar complete with hashtags to use on Twitter. Take a look at it and see which days you could build engagement around. Have some fun with it, but do make sure it fits with your brand. I’ve already spotted some fun awareness days I wish I had known about – like #NationalAwkwardMomentsDay which was on 18 March – but there’s still time to plan for #FindARainbowDay (3 April), #NationalPetDay (11 April) and #HaikuPoetryDay (17 April).
According to the calendar, today is #NationalDoctorsDay so what are you waiting for? Here are some very nice examples on Twitter and Facebook to inspire you.