Have you recently joined Twitter and are wondering what you should tweet beyond “This is my first Tweet”? Or have you been on Twitter for a while now but are running out of things to post?
If your tweeting needs a fresh injection of ideas, check out the following list of tweets you can adapt and post to your followers.
- Link to a new post on your blog – ok this is one of the most obvious tweets to send, but if you haven’t blogged in a while, why not see this as an opportunity to revisit your website and identify your most popular posts. Pull out a quote, or a statistic or turn your headline into a question before tweeting a fresh link to your chosen post.
- Share an inspiring or motivational quote – tag it with #MondayMotivation for more traction.
- Post a behind-the-scenes photo of your office. People love to see behind the scenes stuff – so bring your camera to your next staff meeting, lunch or event. Sharing pictures of your employees (with their permission, of course) makes your practice so much more relatable. Furthermore, it helps to build a sense of camaraderie
- Participate in Follow Friday – #FollowFriday or #FF on Twitter is a tradition in which people send tweets recommending other Twitter users they think are interesting to follow. The tweets are sent on Fridays and contain the hashtag #ff or #FollowFriday.
- Use Hashtags strategically. Use hashtags to identify real-time opportunities for engagement in news and events, identify current trends and key influencers. Find trending hashtags with tools like Twitonomy, Hashtagify.me and RiteTag.
- Thank a new follower – thank someone by name when they follow you. People love to be acknowledged by name.
- Share a health care tip. Share a quick seasonal wellness or preventative care tip with your followers.
- Tweet a “Did you know?” or “True or False” style tweet. These kinds of tweets are popular for encouraging interactions among your followers.
- Conduct a poll. Ask your followers a question using Twitter’s Poll Feature. Use it to get a snapshot of readers’ attitudes on health topics like vaccination, screening, complementary therapy, mental health – the list is endless. Share the results in a follow-up tweet.
- Live tweet. Live tweeting is a great way to share valuable information at conferences and events.
- Post a “fill-in-the-blank” prompt. This is a fun way to engage your audience. Here’s an example: Fill in the blank: ________________ always makes me smile.
- Tweet about cause awareness events. It could be Breast Cancer Awareness Month, Alzheimer’s Disease Awareness Month or Healthy Weight Week. Join in using the relevant hashtag on Twitter.
- Post holiday-themed tweets (Christmas, Hanukah, 4th July, etc.) You could also join in fun holidays like National Donut Day. Check out this calendar to keep you right up to day with ideas.
- Share news and updates from your practice. Are you rolling out a new program, product or service? Let your followers know about it in a tweet. You can highlight when someone on your team achieves a new certification level or when you acquire a new piece of equipment that affords better care. Patients will appreciate you keeping them informed.
- Share your thoughts on an industry trend. Healthcare is constantly changing and evolving. Can you predict or comment on the latest healthcare trend? Set up Google Alerts to keep updated on emerging trends in your industry to provide the latest information for your readers.
- Create a Twitter Moment. Twitter Moments — a tab on desktop and mobile that shows the top news stories trending right now — allows you to curate a series, or gallery, of tweets revolving around a particular theme. Follow this step-by-step guide to create your first Twitter Moment.
- Engage with your patients around relevant conversations. Join a health-related Twitter chat – you’ll find a comprehensive list at Symplur.com.
So there you have it, some suggestions for things to post on Twitter when you have run out of ideas. Of course the most important thing about Twitter, indeed any social network, is that it’s just that.. social. Don’t just engage in one-way tweeting. Twitter is a two-way communication tool. Make sure you are also taking the time to be sociable – like and respond to others tweets, retweet and comment often.
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