Posted in Thursday Tip

#ThursdayTip: How To Create Live Videos on Twitter

Welcome to this week’s social media quick tip.  This week I want to show you how to create live videos on Twitter.

With the announcement of its new live-streaming option, which will enable users to add audio-only guests into their streams, I thought it might be helpful to go through the steps needed to create live videos on Twitter. I’ve also included  instructions on how to add a guest to your broadcast and how to share your video with followers.

How to start a live video

  1. Swipe left from the home timeline or tap from the composer.
  2. Tap the live mode at the bottom selector.
  3. To go live with audio but not video, tap the microphone at the top right. This will turn off the camera, and you’ll be heard by viewers, but not seen.
  4. Fill in an optional description that will appear as a Tweet, and a location if desired. Then press Go live.
  5. Your live broadcast, with description and location (if added), will appear in a Tweet in your follower’s timeline and on your profile.

How to end a live video

You can end a live video at any time by pressing the Stop button on the top left and confirming your action in the menu that comes up. Your live videos will automatically be posted as a Tweet when you go live. You can also save your live video right to your device’s camera roll at the end of your live video by tapping Save to camera roll.

How to add a guest to live video

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When enabled, viewers of the live broadcast can request to join as a guest. Up to 3 guests can participate in a live broadcast at one time. Broadcasters can choose to turn off the camera, and participate as audio only. Guests will participate with audio, and can be heard by all viewers.

 

To start a live broadcast with guests:

  1. Open the camera by swiping left from your timeline.
  2. Tap the Live mode at the bottom.
  3. To allow live viewers to request to join your broadcast, tap the icon on the upper right.
  4. Tap Go LIVE to begin your broadcast.
  5. When a viewer has asked to join your broadcast, a notification will appear in the chat. You can also view the call-in list by tapping the icon on the bottom bar and see every viewer who has requested to join the broadcast.
  6. Tap the ± to add them to the broadcast. There will be a 5 second countdown before they join.
  7. To remove a guest from the broadcast, tap the X on the top right of their avatar.

To join a live broadcast as a guest

  1. While watching a live broadcast that has guests enabled, tap the icon, then tap Ask to join.
  2. The broadcaster must approve your request to join as a guest.
  3. Once accepted, a 5-second countdown will appear onscreen before you are added to the broadcast. If you choose not to join, tap Cancel.
  4. Your audio will be heard by all viewers of the broadcast.

To leave the broadcast as a guest

To exit the live broadcast as a guest, tap on the icon on the bottom, and select Hang up, or simply tap the X at the top left of the screen. When you leave the broadcast as a guest, you can continue to watch the live broadcast as a viewer.

How to share a live broadcast or replay

Your live video can go anywhere that a Tweet can go. This means that it’ll be searchable in the Twitter app, on the Twitter website, and it can be embedded on other websites just like any other Tweet. It will also exist and be searchable on Periscope, which powers live videos on Twitter.

From the live video or replay full-screen mode, click or tap the share icon then choose between the following options:

  1. Click or tap Share Live (when live) or Share From Beginning (when in replay mode) to Tweet, Direct Message, or copy the link of a full live video or replay from the beginning.
  2. Click or tap Share from… to Tweet, Direct Message, or copy the link of a live video or replay starting at a point chosen using the selection bar.

How to edit your videos

In the Twitter for iOS and Android apps, you can change the title, thumbnail image, and set a custom starting point after ending a broadcast. To get started, tap on the broadcast you’d like to edit. Tap on the overflow menu, then tap the Edit Broadcast option. Once you make your changes you’ll be prompted to save.

Keep in mind that broadcast titles can only be edited up to three times. Additionally, it will take up to 15 minutes for edits to appear in Twitter, and up to a minute for them to appear in Periscope.

Here’s to your social media success!

Posted in Thursday Tip

How To Add A Search Stream To Twitter

One of the questions I get asked quite frequently is how to keep track on Twitter of a specific hashtag during a conference or Twitter chat.

The answer is to set up a search stream for your term.

Search streams are valuable for finding social activity around specific users, locations, hashtags or keywords. You have several options to monitor a search stream on Twitter but you’ll need to jump on a third-party tool outside Twitter to do it.

Here are 4 tools I use and recommend for the job.

1. Hootsuite

Hootsuite is a very useful application for managing all your social media channels in one place.   The basic Hootsuite plan is free. It enables you to view and monitor multiple streams in a single dashboard and allows you to keep tabs on key phrases, terms, keywords, brand mentions, etc.

Here’s a screenshot of a search stream I set up for a client recently.

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For a step-by-step guide to setting up your Hootsuite account, read my previous post, How To Better Manage Social Media With Hootsuite.

2. TweetDeck

Similar to Hootsuite, Tweetdeck is a Twitter client that lets you create several ‘columns’ in a single screen, so you can see everything that’s happening in one place. You can choose the type of columns you want to add, such as mentions, lists, messages, and search.

Here’s a screenshot of a column I have set up to monitor mentions of the hashtag #ePatient.

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3. Tchat.io

Primarily designed around Twitter chats, you can easily use this tool to also keep tabs on tweets from conferences and events happening in real time.  Unlike Hootsuite, you don’t need any set-up. Simply enter a hashtag that you want to follow and the tool will instantly load all the tweets with that hashtag.

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Tchat will update the stream with new tweets in real-time. What’s really cool about this tool is that you can pause the stream whenever you like, hide retweets, or switch between hashtags if you are following more than one topic.

4. Twubs

Similar to Tchat’s features, you can use Twubs to monitor tweets in real-time, pause the thread, reply, retweet, favorite, and tweet directly with the hashtag automatically included. Here’s a screenshot of a hashtag I’ve been following this week for the #WhyWeDoResearch Tweetfest. One of the cool features with Twubs is that it gives you the ability to set the feed speed from fastest to slowest.

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Do you use any of these tools? Are there other tools you would recommend?

 

 

Posted in #HCSM, Twitter

What To Post on Twitter: A Cheat Sheet For Healthcare Tweeters

Have you recently joined Twitter and are wondering what you should tweet beyond “This is my first Tweet”? Or have you been on Twitter for a while now but are running out of things to post? 

If your tweeting needs a fresh injection of ideas, check out the following list of tweets you can adapt and post to your followers.

  1. Link to a new post on your blog – ok this is one of the most obvious tweets to send, but if you haven’t blogged in a while, why not see this as an opportunity to revisit your website and identify your most popular posts. Pull out a quote, or a statistic or turn your headline into a question before tweeting a fresh link to your chosen post.
  2. Share an inspiring or motivational quote – tag it with #MondayMotivation for more traction.
  3. Post a behind-the-scenes photo of your office.  People love to see behind the scenes stuff – so bring your camera to your next staff meeting, lunch or event. Sharing pictures of your employees (with their permission, of course) makes your practice so much more relatable. Furthermore, it helps to build a sense of camaraderie
  4. Participate in Follow Friday – #FollowFriday or #FF on Twitter is a tradition in which people send tweets recommending other Twitter users they think are interesting to follow. The tweets are sent on Fridays and contain the hashtag #ff or #FollowFriday.
  5. Use Hashtags strategically. Use hashtags to identify real-time opportunities for engagement in news and events, identify current trends and key influencers. Find trending hashtags with tools like TwitonomyHashtagify.me and RiteTag.
  6. Thank a new follower – thank someone by name when they follow you. People love to be acknowledged by name.
  7. Share a health care tip. Share a quick seasonal wellness or preventative care tip with your followers.
  8. Tweet a “Did you know?” or “True or False” style tweet. These kinds of tweets are popular for encouraging interactions among your followers.
  9. Conduct a poll. Ask your followers a question using Twitter’s Poll Feature. Use it to get a snapshot of readers’ attitudes on health topics like vaccination, screening, complementary therapy, mental health – the list is endless. Share the results in a follow-up tweet.
  10. Live tweet. Live tweeting is a great way to share valuable information at conferences and events.
  11. Post a “fill-in-the-blank” prompt. This is a fun way to engage your audience. Here’s an example:  Fill in the blank: ________________ always makes me smile.
  12. Tweet about cause awareness events. It could be Breast Cancer Awareness Month, Alzheimer’s Disease Awareness Month or Healthy Weight Week. Join in using the relevant hashtag on Twitter.
  13. Post holiday-themed tweets (Christmas, Hanukah, 4th July, etc.) You could also join in fun holidays like National Donut Day. Check out this calendar to keep you right up to date with ideas.
  14. Share news and updates from your practice. Are you rolling out a new program, product or service? Let your followers know about it in a tweet. You can highlight when someone on your team achieves a new certification level or when you acquire a new piece of equipment that affords better care. Patients will appreciate you keeping them informed.
  15. Share your thoughts on an industry trend. Healthcare is constantly changing and evolving. Can you predict or comment on the latest healthcare trend? Set up Google Alerts to keep updated on emerging trends in your industry to provide the latest information for your readers.
  16. Create a Twitter Moment. Twitter gives you the ability to create “Moments,” which  allows you to curate a series, or gallery, of tweets revolving around a particular theme. Follow this step-by-step guide to create your first Twitter Moment.
  17. Engage with your patients around relevant conversations. Join a health-related Twitter chat – you’ll find a comprehensive list at Symplur.com.

So there you have it, some suggestions for things to post on Twitter when you have run out of ideas. Of course the most important thing about Twitter, indeed any social network, is that it’s just that.. social. Don’t just engage in one-way tweeting. Twitter is a two-way communication tool.  Make sure you are also taking the time to be sociable – like and respond to others tweets, retweet and comment often.

You might also like to read Stuck For What To Post On Twitter? This Might Be The Solution You’ve Been Looking For!


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