Backed up by research from Hubspot, here are seven tips to help you drive your Twitter marketing forward.
1. Use Both “Title Tweets” and “Copy Tweets”
“Title tweets” start each word with a capital letter — just like a headline. They are tweets with just the title of a blog post or article and the link to that article. There are no extra words. However, a “copy tweet” presents the article or blog post as a sentence or question.
Hubspot’s research showed that their average tweet copy got an average of 98 clicks, while headline-based tweets got an average of 110 clicks.
Insider Tip: The fundamental rule of clickable tweets is the same as the rule of clickable headlines. No matter how amazing your content is, few people are going to click through to read it if they’re not immediately captivated by your headline. Read 15 Ways To Crack Captivating Headlines to find out more about creating better titles for your tweets.
2. Include Shortened Links
A URL shortener is an online tool that converts a regular URL into an abbreviated version that is around 10 to 20 characters long. Use a third-party tool like Bit.ly to help you do this. Here’s what a bit.ly link looks like when it’s shortened.
Insider Tip: Don’t necessarily place the link at the end of the tweet. Zarrella’s analysis of 200,000 link-containing tweets concluded that putting the link approximately 25% of the way through would achieve the highest CTR.
3. Add Images To Tweets
Adding visual appeal to your tweet is a smart way to make your content stand out among a sea of tweets.
Insider Tip: You can add up to 4 images to your tweets ( all you have to do is click on the photo icon after you have added your first image, then add up to 3 more images) so take advantage of this and create a carousel of images to draw a reader’s eye.
4. Ask For Retweets
Twitter uses Likes and re-tweets as indicators of popularity in the algorithm.
Insider Tip: Though I’d be wary of over-doing this strategy (from a narcissistic viewpoint) it appears that you can also increase your exposure by liking and re-tweeting your own content. An experiment from Buffer found that retweeting their own tweets generated significantly higher click-through and engagement rates.
5. Add A Call-To-Action
What kind of action do you want your followers to take when they read your tweet? Whether it’s “Sign Up Here” or “Download Now”, adding a call-to-action to your tweet increases engagement by 13% according to Hubspot.
6. Recycle Tweets
At about 18 minutes, tweets have the shortest lifespan of any social media post. Even though the latest Twitter algorithm means that posts are no longer displayed chronologically, Twitter is fast-paced, and messages get buried quickly. To counter this, you need to share your post multiple times on Twitter to increase visibility (use a scheduling tool to optimize the times you post it).
Insider Tip: Practice writing multiple versions of your tweets. Then A/B test them by changing some keywords, playing with the structure, etc. to determine which works best for your specific audience. This doesn’t mean you should post the same update every time. Using best practice headline tips, write multiple versions of tweets to post — and don’t forget to include a compelling image too.
7. Tweet About Twitter
According to Hubspot, if it makes sense for your account to tweet about social media — do it. It found that their tweets that included links to blog posts and offers about Twitter and other social media topics received 22.5% more clicks on average than the average clicks for a tweet during a set period of time.
Welcome to this week’s social media quick tip. This week I want to show you how to create Twitter lists.
Twitter Lists are essentially filtered timelines and it’s one of the most effective and simple ways to get a handle on your Twitter engagement.
Here’s how it works:
1. Click on Lists on your profile page
2. Click Create New List
3. Name the List and provide a description
4. Designate the List as Public or Private & then hit Save List
5. To add or remove people from your Lists:
Use the person icon drop-down menu on somebody’s profile
Choose add or remove from Lists
Choose the List you would like to add the person to or uncheck the List the person was already a member of
It’s so easy to build a Twitter List and it is such an effective and simple way to get a handle on your Twitter engagement. Each time you follow someone new on Twitter, get into the habit of adding them straight to one of your lists. If you haven’t already started with your lists, start building them today!
Welcome to this week’s social media quick tip. This week I want to show you how to create live videos on Twitter.
With the announcement of its new live-streaming option, which will enable users to add audio-only guests into their streams, I thought it might be helpful to go through the steps needed to create live videos on Twitter. I’ve also included instructions on how to add a guest to your broadcast and how to share your video with followers.
How to start a live video
Swipe left from the home timeline or tap from the composer.
Tap the live mode at the bottom selector.
To go live with audio but not video, tap the microphone at the top right. This will turn off the camera, and you’ll be heard by viewers, but not seen.
Fill in an optional description that will appear as a Tweet, and a location if desired. Then press Go live.
Your live broadcast, with description and location (if added), will appear in a Tweet in your follower’s timeline and on your profile.
How to end a live video
You can end a live video at any time by pressing the Stop button on the top left and confirming your action in the menu that comes up. Your live videos will automatically be posted as a Tweet when you go live. You can also save your live video right to your device’s camera roll at the end of your live video by tapping Save to camera roll.
How to add a guest to live video
When enabled, viewers of the live broadcast can request to join as a guest. Up to 3 guests can participate in a live broadcast at one time. Broadcasters can choose to turn off the camera, and participate as audio only. Guests will participate with audio, and can be heard by all viewers.
To start a live broadcast with guests:
Open the camera by swiping left from your timeline.
Tap the Live mode at the bottom.
To allow live viewers to request to join your broadcast, tap the icon on the upper right.
Tap Go LIVE to begin your broadcast.
When a viewer has asked to join your broadcast, a notification will appear in the chat. You can also view the call-in list by tapping the icon on the bottom bar and see every viewer who has requested to join the broadcast.
Tap the ± to add them to the broadcast. There will be a 5 second countdown before they join.
To remove a guest from the broadcast, tap the X on the top right of their avatar.
To join a live broadcast as a guest
While watching a live broadcast that has guests enabled, tap the icon, then tap Ask to join.
The broadcaster must approve your request to join as a guest.
Once accepted, a 5-second countdown will appear onscreen before you are added to the broadcast. If you choose not to join, tap Cancel.
Your audio will be heard by all viewers of the broadcast.
To leave the broadcast as a guest
To exit the live broadcast as a guest, tap on the icon on the bottom, and select Hang up, or simply tap the X at the top left of the screen. When you leave the broadcast as a guest, you can continue to watch the live broadcast as a viewer.
How to share a live broadcast or replay
Your live video can go anywhere that a Tweet can go. This means that it’ll be searchable in the Twitter app, on the Twitter website, and it can be embedded on other websites just like any other Tweet. It will also exist and be searchable on Periscope, which powers live videos on Twitter.
From the live video or replay full-screen mode, click or tap the share icon then choose between the following options:
Click or tap Share Live (when live) or Share From Beginning (when in replay mode) to Tweet, Direct Message, or copy the link of a full live video or replay from the beginning.
Click or tap Share from… to Tweet, Direct Message, or copy the link of a live video or replay starting at a point chosen using the selection bar.
How to edit your videos
In the Twitter for iOS and Android apps, you can change the title, thumbnail image, and set a custom starting point after ending a broadcast. To get started, tap on the broadcast you’d like to edit. Tap on the overflow menu, then tap the Edit Broadcast option. Once you make your changes you’ll be prompted to save.
Keep in mind that broadcast titles can only be edited up to three times. Additionally, it will take up to 15 minutes for edits to appear in Twitter, and up to a minute for them to appear in Periscope.
One of the questions I get asked quite frequently is how to keep track on Twitter of a specific hashtag during a conference or Twitter chat.
The answer is to set up a search stream for your term.
Search streams are valuable for finding social activity around specific users, locations, hashtags or keywords. You have several options to monitor a search stream on Twitter but you’ll need to jump on a third-party tool outside Twitter to do it.
Hootsuite is a very useful application for managing all your social media channels in one place. The basic Hootsuite plan is free. It enables you to view and monitor multiple streams in a single dashboard and allows you to keep tabs on key phrases, terms, keywords, brand mentions, etc.
Here’s a screenshot of a search stream I set up for a client recently.
Similar to Hootsuite, Tweetdeck is a Twitter client that lets you create several ‘columns’ in a single screen, so you can see everything that’s happening in one place. You can choose the type of columns you want to add, such as mentions, lists, messages, and search.
Here’s a screenshot of a column I have set up to monitor mentions of the hashtag #ePatient.
Primarily designed around Twitter chats, you can easily use this tool to also keep tabs on tweets from conferences and events happening in real time. Unlike Hootsuite, you don’t need any set-up. Simply enter a hashtag that you want to follow and the tool will instantly load all the tweets with that hashtag.
Tchat will update the stream with new tweets in real-time. What’s really cool about this tool is that you can pause the stream whenever you like, hide retweets, or switch between hashtags if you are following more than one topic.
Similar to Tchat’s features, you can use Twubs to monitor tweets in real-time, pause the thread, reply, retweet, favorite, and tweet directly with the hashtag automatically included. Here’s a screenshot of a hashtag I’ve been following this week for the #WhyWeDoResearch Tweetfest. One of the cool features with Twubs is that it gives you the ability to set the feed speed from fastest to slowest.
Do you use any of these tools? Are there other tools you would recommend?
Have you recently joined Twitter and are wondering what you should tweet beyond “This is my first Tweet”? Or have you been on Twitter for a while now but are running out of things to post?
If your tweeting needs a fresh injection of ideas, check out the following list of tweets you can adapt and post to your followers.
Link to a new post on your blog – ok this is one of the most obvious tweets to send, but if you haven’t blogged in a while, why not see this as an opportunity to revisit your website and identify your most popular posts. Pull out a quote, or a statistic or turn your headline into a question before tweeting a fresh link to your chosen post.
Share an inspiring or motivational quote – tag it with #MondayMotivation for more traction.
Post a behind-the-scenes photo of your office. People love to see behind the scenes stuff – so bring your camera to your next staff meeting, lunch or event. Sharing pictures of your employees (with their permission, of course) makes your practice so much more relatable. Furthermore, it helps to build a sense of camaraderie
Participate in Follow Friday – #FollowFriday or #FF on Twitter is a tradition in which people send tweets recommending other Twitter users they think are interesting to follow. The tweets are sent on Fridays and contain the hashtag #ff or #FollowFriday.
Use Hashtags strategically. Use hashtags to identify real-time opportunities for engagement in news and events, identify current trends and key influencers. Find trending hashtags with tools like Twitonomy, Hashtagify.me and RiteTag.
Thank a new follower – thank someone by name when they follow you. People love to be acknowledged by name.
Share a health care tip. Share a quick seasonal wellness or preventative care tip with your followers.
Tweet a “Did you know?” or “True or False” style tweet. These kinds of tweets are popular for encouraging interactions among your followers.
Conduct a poll. Ask your followers a question using Twitter’s Poll Feature. Use it to get a snapshot of readers’ attitudes on health topics like vaccination, screening, complementary therapy, mental health – the list is endless. Share the results in a follow-up tweet.
Live tweet. Live tweeting is a great way to share valuable information at conferences and events.
Post a “fill-in-the-blank” prompt. This is a fun way to engage your audience. Here’s an example: Fill in the blank: ________________ always makes me smile.
Tweet about cause awareness events. It could be Breast Cancer Awareness Month, Alzheimer’s Disease Awareness Month or Healthy Weight Week. Join in using the relevant hashtag on Twitter.
Post holiday-themed tweets (Christmas, Hanukah, 4th July, etc.) You could also join in fun holidays like National Donut Day. Check out this calendar to keep you right up to date with ideas.
Share news and updates from your practice. Are you rolling out a new program, product or service? Let your followers know about it in a tweet. You can highlight when someone on your team achieves a new certification level or when you acquire a new piece of equipment that affords better care. Patients will appreciate you keeping them informed.
Share your thoughts on an industry trend. Healthcare is constantly changing and evolving. Can you predict or comment on the latest healthcare trend? Set up Google Alerts to keep updated on emerging trends in your industry to provide the latest information for your readers.
Create a Twitter Moment.Twitter gives you the ability to create “Moments,” which allows you to curate a series, or gallery, of tweets revolving around a particular theme. Follow this step-by-step guide to create your first Twitter Moment.
Engage with your patients around relevant conversations. Join a health-related Twitter chat – you’ll find a comprehensive list at Symplur.com.
So there you have it, some suggestions for things to post on Twitter when you have run out of ideas. Of course the most important thing about Twitter, indeed any social network, is that it’s just that.. social. Don’t just engage in one-way tweeting. Twitter is a two-way communication tool. Make sure you are also taking the time to be sociable – like and respond to others tweets, retweet and comment often.