Posted in #HCSM, Twitter

Twitter Adds Moments Analytics 

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Twitter has announced the launch of Moments analytics, a new tool which will show you a range of stats for each Moment you create, including ‘Opens’, ‘Unique opens’, ‘Likes’, ‘Shares’ and ‘Completion rate’.

Moments allows you to curate a series, or gallery, of tweets revolving around a particular theme, such as a developing news story or cultural meme. I’ve been a fan of the feature since Twitter unrolled it to all users late last year. However I seem to be in a minority of users. There just hasn’t been the uptake. This is a shame because I do think it has potential. Here’s an example of a recent Moments story I created:

There are some great tips on using Moments for your business in this post. Check them out and give Moments a fresh look.

Related Reading

Posted in #HCSM, Infographics, Twitter

12 Twitter Stats To Get More Conversions

Tweeting for the sake of tweeting won’t drive conversions for your brand.

You need a plan at the outset and you need to continually monitor, measure and evaluate your performance day-by-day. Backed up by some science in the form of statistics, this infographic offers twelve tips to help you drive your Twitter marketing forward.

twitter infographic

 

 

Posted in #HCSM, Twitter

Twitter To Relax 140-Character Limit

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Twitter is making a major shift in how it counts characters in Tweets, allowing tweets to become much expanded and relaxing its defining 140-character limit. Although no official announcement has been forthcoming, it’s been widely reported this week, that the microblogging site will soon stop counting photos and links as part of its limit for messages. Links currently take up to 23 characters of a tweet, reducing the space available to users when sharing online content.

When it launched in 2006, Twitter’s character limit was originally devised as a way of fitting tweets into the SMS character limit. so users could send and receive updates on their phone. Being able to condense thoughts and messages into 140 characters has become one of Twitter’s most defining features. When the suggestion was floated earlier this year that it might expand the limit to 10,000 characters limit, my heart sank. Limiting tweets to 140 characters  is a terrific way to hone your key messages. Twitter founder, Jack Dorsey once described the limit as a “beautiful constraint” that “inspires creativity and brevity”. It also means you can quickly scan through timeline tweets – imagine trying to do that when 10,000 character tweets start flooding in!  However, this new move is a welcome compromise in my opinion.  It allows for more flexibility without compromising the creativity and brevity many of us have come to value.

What do you think of this news? Do you welcome the expanded capacity to tweet more. 

Posted in #HCSM, Twitter

In Tweets We Trust: Determining The Credibility Of Health Related Tweets

A 2012 paper by researchers from Microsoft and Carnegie Mellon University, “Tweeting Is Believing? Understanding Microblog Credibility Perceptions,”  analyzing how users assess a tweet’s credibility has implications for healthcare researchers, physicians. practitioners and patient advocates on Twitter.

The researchers did primary data collection on a variety of twitter users and also designed experiments using mock tweets to assess the drivers of assessment of credibility. They then ranked which factors lend the most credibility to a tweet, as well as which ones make them less credible.

The survey data was drawn from two sources:

1. Microsoft

  • respondents ranged in age from 18 – 60 (average age 32 years)
  • 29% female
  • 93.1% had a Twitter account, and all read tweets, with 91% reading them at least a few times a week, and 74% reading them at least once a day.

2. Carnegie Mellon University Alumni

  • respondents ranged in age from 18 – 54 years old.
  • 34% were female.
  • 88% had a Twitter account, and all read tweets, with 91% reading them at least a few times a week, and 77% reading them at least once a day.

Some of the key findings regarding users’ perceptions of tweet credibility include:

  • users are poor judges of truthfulness based on content alone, and instead are influenced by heuristics such as user name when making credibility assessments.
  • users represented by the default Twitter icon are perceived as significantly less credible than users with any other type of icon image.
  • a retweet by someone they trust is the biggest factor in increasing credibility

Of the 31 factors determining credibility investigated in the study, the following lists the top 10 factors  (1-5 rating of how much credibility the factor creates, 5 being the highest.)

  1. A retweet from someone you trust (4.08)
  2. Author has verifiable expertise in the subject (4.04)
  3. Author is someone you follow (4.00)
  4. It contains a link to a source (3.93)
  5. Account has a verification seal (3.92)
  6. Author tweets often on the topic (3.74)
  7. There are many other tweets with similar content (3.71)
  8. Author has a personal photo as the user image (3.70)
  9. Author is often mentioned or retweeted (3.69)
  10. Author is geographically near the topic (3.67)

The researchers also analyzed the least credible tweets and found the following factors influenced user perception:

  • Non-standard grammar or punctuation such as abbreviations commonly used in text messaging
  • Author has the default Twitter user image
  • Author has a cartoon or avatar as user image
  • Author is following too many users

What can we learn from this study?

“As users increasingly access tweets through search, they have less information on which to base credibility judgments as compared to consuming content from direct social network connections….In the absence of the ability to distinguish truthfulness from the content alone, people must use other cues.”

Factors perceived as most enhancing a tweet’s credibility generally concerned the author of the tweet. These included author influence (as measured by follower, retweet, and mention counts,  topical expertise
(as established through a Twitter homepage bio, history of on topic tweeting, pages outside of Twitter, or having a location relevant to the topic of the tweet), and reputation (whether an author is someone a user follows, has heard of, or who has an official Twitter account verification seal).

Content related features viewed as credibility enhancing were containing a URL leading to a high quality site, and the existence of other tweets conveying similar information.

Aligning your Twitter profile to these cues will lend more credibility to your tweets.

  • always include a Twitter homepage bio
  • use your real name or one that is closely aligned to the main topic of tweeting
  • use a recognizable icon or a personal image – avoid the default twitter icon
  • build a large follower base
  • keep tweets focused on a single topic or related topics
  • add a verification seal (Twitter doesn’t accept requests for verification from the general public, but it will verify accounts emanating from universities, research institutions, etc)
  • provide a url to research, study or high quality information.
  • despite the 140 character space challenges of twitter, always use standard grammar and spelling
  • users tweeting on geographically  specific events should update their bio to accurately identify location
Posted in SlideShare, Twitter

Stop Making These Twitter Mistakes

Mistakes are a natural outcome of trying something new. When you first start on Twitter, it may seem that there is a lot to learn, and the potential for mistakes while learning is high. I’d like to lessen that learning curve for you by sharing some common Twitter mistakes I see all the time – and not just with new tweeters! If you are a Twitter newbie these tips will minimize rookie mistakes; if you are already a seasoned tweeter, look on this as an opportunity to rectify any mistakes you might already be making.

Posted in Twitter

Live-Tweeting A Health Event (Infographic)

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Infographic created by Tom France iniscommunication.com and Tom Fowler TEDMED scholar

 

Live-tweeting is a way of engaging your Twitter followers by sending updates about an event as it occurs. Live-tweeters use the hashtag relevant to the event they are tweeting about which can be located on the conference’s website or Twitter profile. Twitter followers who cannot be at the event in person can follow along using the hashtag and this in turn expands the reach of the conference.  Furthermore, live-tweeting is a means of amplifying the conference experience, generating international engagement and global reach and stimulating collaborative potential.

For more tips on live-tweeting a health event see this article.

 

Posted in SlideShare, Twitter

#HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare


I am passionate about the power of healthcare tweet chats – you can read why I think they are such a transformative modality in Can A Hashtag Change Healthcare?

One of my favorite chats is #HealthXPH, a twitter chat based in the Philippines. One of its founders, Dr Iris Thiele Isip Tan recently gave this talk at the Healthcare IT Philippines conference. It outlines the genesis and evolution of the #HealthXPH tweet chat, and for anyone interested in how healthcare chats work on Twitter, it’s a must-see presentation.