Posted in Infographics

8 Creative Ways to Use Instagram’s Multiple-Image Posting Feature In Your Healthcare Marketing

Is Instagram part of your healthcare marketing strategy? Instagram – the image-sharing site owned by Facebook –  now reaches 800 million monthly active users and currently boasts 500 million daily active users.

Visual marketing was hotter than ever in 2017 and will only continue to grow in importance over the next few years. People connect more emotionally with images than text, and in an increasingly crowded digital landscape images can break through the online content clutter.

Visual content can be an incredibly powerful marketing tool – one that increases message association, brand awareness, and encourages engagement and shares.  Healthcare marketing has been slow to adopt Instagram, but if you are looking to increase digital engagement in 2018, it’s time to add the platform to your online marketing mix.

A new infographic by Salesforce shares some creative ideas to make the most of Instagram’s multiple-image posting feature.  Called a “carousel”, this feature lets you post up to 10 photos in a slideshow or an album and offers a host of possibilities to increase user engagement.

Here’s how it works:

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And now for some creative ways to use the feature:

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Click to view the full Salesforce infographic 

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Infogr.am

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Infogr.am – a free design tool which makes it super simple to put together an infographic.

How to use it:

1. Go to https://infogr.am and log in with your Google or Facebook account.

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2. Choose from one of the three available themes – Infographic, Chart/Graph, or Map  – or you can click on “Data import or source” to start with your numbers.

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3. Pick a theme for your project.

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4. To your right, you’ll see the settings bar that lets you set the width, theme, add a custom logo, and specify a share button. To your left, you’ll see several icons. Clicking on them lets you customize your infographic with a map, a chart, text boxes, pictures, data, and even videos.

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5. When your project is complete, give your infographic a title and description. Decide on your permission settings. Do you want to make this public? Or is it just for your own use (public is the default setting; you will have to upgrade your account to keep it private)?  Click “Share” to send out your infographic to your social networks, or to get an embed link to add it to your blog or website!

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Visme

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Visme – another free design tool that allows you to create interactive presentations, infographics, banner ads, animations, customer layouts, and more.  It has an extensive library full of templates, shapes, icons, and objects to choose from.

 

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Visme offers three types of accounts, one of which is free. You don’t get everything with a free account, but you get more than enough to start creating content. A Basic account is also a great way to test drive the solution before you buy.

Go to http://www.visme.co to get creating. 

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Plotagraph 

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Plotagraph – a really cool app that animates images with magical effects.

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Although you can’t see it in this still image, in Plotograph the water is moving!

You can use Plotagraph to create a looping video, animated GIF, or animated PNG. Then upload your eye-catching image to various social media platforms.  Most of the time, you make looping videos or animated images from a video. However, Plotagraph begins with a still image and creates the movement with what appears to be CGI effects. You can upload an image to the app or website, or take a photo inside the app.

Plotagraph is available via the web for free and the iOS app costs $4.99.

 

Posted in #HCSM, Infographics

Data Never Sleeps: Here’s What Happens Every Minute on the Internet

I never cease to be blown away by the sheer scale and acceleration of the Internet. The world is more connected than ever before. From 2000-2017 global Internet users jumped from 400 million to 3.7 billion. But just how much data is generated every minute? This fascinating infographic from Domo shows exactly how much data is created every single minute. From tweets to swipes, likes to shares, the digital world is exploding.

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