To succeed on social media, it’s essential to stay ahead of the curve and understand the latest social media trends.
I’ve just published my annual social media marketing predictions for 2019. In it I’ve identified 14 major trends that should claim marketers’ focus in the new year.
It’s a lengthy post but if you’re serious about marketing your medical practice online in 2019, I highly recommend you take some time to read it over the coming days.
Below I’ve highlighted five of these trends which I think will have particular relevance to medical marketing.
Social media is continually evolving. Every year, everything from algorithm updates to emerging trends shapes and informs the myriad ways we interact online. As you plan your social media marketing for the coming year, consider how you can implement some or all of these trends in your own online strategy.
No matter how you approach your marketing efforts to take advantage of the digital marketing trends coming in 2019, never lose sight of the fact that in healthcare your reputation as a credible, and trusted source is paramount.
Salesforce do super infographics – here’s one on handling different types of comments on social media.
First up, a flow-chart for dealing with positive, negative or neutral comments.
Source: Jeff Bullas
Positive and neutral comments are easily dealt with, but negative comments require a considered approach. If it’s a genuine complaint, acknowledge the complaint, but move it to private communication as quickly as possible.
Trolls are more challenging. Received wisdom is don’t feed the trolls. Ignore them, but do not attract their attention further by deleting their comment – this only fuels their fire. However, it’s perfectly ok to remove offensive or spam comments, and comments with legal or criminal implications should be reported to the relevant authorities.
Finally, some general advice. You should always personalise your interactions online. Reach out to and engage with your followers regularly.
How Should You Handle Trolls On Social Media?
SEO (the acronym stands for Search Engine Optimization) is the process of getting traffic from “organic” listings on search engines in order to improve your website’s search engine ranking.
Did you know that 39% of total global web traffic comes from search, with Google receiving over 63,000 searches per second on any given day?
But 75% of users never click past the first page of search results.
In this infographic, you can see at a glance some of the most common on-site SEO issues, with duplicate content being the worst offender.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Landscape, a super-cool image resizing tool from Sprout Social.
Landscape allows you to crop images for any social profile and resize your images with always up-to-date dimensions for every network.
Here’s how it works
You don’t have to consult a running list of network and post type dimensions anymore—let Landscape do it for you. How cool is that!
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Biteable – a desktop video creation tool which bills itself as “The World’s Simplest Video Maker.”
You can choose from a selection of pre-designed Templates or you can build your video from scratch yourself. Biteable hosts a large collection of video clips and images (many of these clips are included with the free plan) to add to your templates. It also provides simple animation and claymation sequences to help you produce engaging explainer videos in just a few hours.
Biteable’s free plan allows you to create five projects per month and publish HD-quality video to YouTube and Facebook. The paid plan ($29/month) offers unlimited videos, 85,000 stock footage clips, and no watermark.
How do you know if all that time you’ve invested in your social media marketing is paying off? You will never know unless you put a system in place to measure and analyse your efforts. Here’s a useful infographic from Salesforce which shows you which metrics you should be measuring to grow your social media.
Click To Enlarge
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Ripl is a mobile app (iOS and Android) that lets you create short animated videos with professionally designed templates.
Ripl was created to empower every small business owner to build an amazing brand. We made the Ripl app simple, quick and intuitive because business tools should do the work for you, not make more work for you.
You can choose from 200+ animated designs to easily create posts that fit your unique brand. You can add your photo(s) and text, choose a design template, customize the post for your business, and share in one tap to your social media accounts.
Ripl is integrated with the major social media platforms, so sharing your final video is easy. Once you’ve connected your social profiles to Ripl, you can post directly to Facebook, Facebook groups, YouTube, LinkedIn, and more. You can export your videos if you want to use them outside of your social media platforms.
Ripl is free to download and includes an assortment of free designs. Additionally, we offer Ripl Pro—a paid subscription that offers more designs, more music options, logo and brand customizations, scheduling features and more.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Lumen5 is a desktop tool designed for bloggers to convert their blog posts into video.
I geeked out over this tool last year when I discovered it. Simply input your blog post’s url and Lumen 5 will import the text and images from that post and auto-create your video. You can then edit it, swap out images, upload other images and add music before you hit publish. The video above is one I created with Lumen 5 from an original blog post
The free plan includes unlimited videos, access to 10 million video files, and 480p-quality video with the Lumen5 watermark. You can also upload your own logo. Upgrading to the Pro plan ($49/month) lets you remove the Lumen5 branding, upload your own watermark and outro, and more.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Visme – another free design tool that allows you to create interactive presentations, infographics, banner ads, animations, customer layouts, and more.
You can search through hundreds of custom templates and fully customize each of them to fit your specific needs.
Insert text using Visme’s shapes and icons, images as well as widgets to visualize your data into graphs and tables. You can even add video or record audio.
Visme offers three types of accounts, one of which is free. You don’t get everything with a free account, but you get more than enough to start creating content. A Basic account is also a great way to test drive the solution before you buy.
Go to http://www.visme.co to get creating.
Tweeting for the sake of tweeting won’t drive conversions for your brand.
You need a plan at the outset and you need to continually monitor, measure and evaluate your performance day-by-day. Backed up by some science in the form of statistics, this infographic offers twelve tips to help you drive your Twitter marketing forward.