Infographics – Health Care Social Media

Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Plotagraph

Posted on October 9, 2017 by Editor

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Plotagraph – a really cool app that animates images with magical effects.

Although you can’t see it in this still image, in Plotograph the water is moving!

You can use Plotagraph to create a looping video, animated GIF, or animated PNG. Then upload your eye-catching image to various social media platforms. Most of the time, you make looping videos or animated images from a video. However, Plotagraph begins with a still image and creates the movement with what appears to be CGI effects. You can upload an image to the app or website, or take a photo inside the app.

Plotagraph is available via the web for free and the iOS app costs $4.99.

#HCSM, Infographics, Twitter

12 Twitter Stats To Get More Conversions

Posted on September 30, 2017October 1, 2017 by Editor

Tweeting for the sake of tweeting won’t drive conversions for your brand.

You need a plan at the outset and you need to continually monitor, measure and evaluate your performance day-by-day. Backed up by some science in the form of statistics, this infographic offers twelve tips to help you drive your Twitter marketing forward.

#HCSM, Infographics

Data Never Sleeps: Here’s What Happens Every Minute on the Internet

Posted on August 1, 2017 by Editor

I never cease to be blown away by the sheer scale and acceleration of the Internet. The world is more connected than ever before. From 2000-2017 global Internet users jumped from 400 million to 3.7 billion. But just how much data is generated every minute? This fascinating infographic from Domo shows exactly how much data is created every single minute. From tweets to swipes, likes to shares, the digital world is exploding.

Infographics

Best Practices For Measuring Social Media

Posted on April 1, 2017April 11, 2017 by Editor

How do you know if all that time you’ve invested in your social media marketing is paying off? You will never know unless you put a system in place to measure and analyse your efforts. Here’s a useful infographic from Salesforce which shows you which metrics you should be measuring to grow your social media.

Click To Enlarge

Via Salesforce

#HCSM, Infographics

How Modern Health Care is Being Revolutionized by Social Media [Infographic]

Posted on February 23, 2017 by Editor

Nice infographic Canadian Pharmacy King illustrating how social media is impacting the healthcare industry.

Infographics

How To Handle Comments On Social Media [Infographic]

Posted on December 9, 2016January 21, 2017 by Editor

Salesforce do super infographics – here’s one on handling different types of comments on social media.

First up, a flow-chart for dealing with positive, negative or neutral comments.

Source: Jeff Bullas

Positive and neutral comments are easily dealt with, but negative comments require a considered approach. If it’s a genuine complaint, acknowledge the complaint, but move it to private communication as quickly as possible.

Trolls are more challenging. Received wisdom is don’t feed the trolls. Ignore them, but do not attract their attention further by deleting their comment – this only fuels their fire. However, it’s perfectly ok to remove offensive or spam comments, and comments with legal or criminal implications should be reported to the relevant authorities.

Finally, some general advice. You should always personalise your interactions online. Reach out to and engage with your followers regularly.

#HCSM, Infographics

Internet Stats & Facts 2016 (Infographic)

Posted on November 25, 2016November 27, 2016 by Editor

I was sent an interesting infographic this week from the folks at Hosting Facts, and the sheer scale of global internet penetration blew me away.

There are 3.26 billion internet users; that’s over 40% of the world population.
Facebook now has 1.55 billion active users.
2.9 billion Google searches are made every day.
2.7 million blog posts are published every day.

internet stats.png

When it comes to website and domain stats, there are currently 966 million websites in the world today.

Google is the #1 most popular website, followed by Facebook and YouTube.
The most popular CMS is WordPress, powering 25.4% of all websites in the world and responsible for over 76.5 million blogs created since 2004.
There are currently 123.78 million registered .com domain names, making the .com TLD the top domain name extension.

domain names.png

There are more mobile internet users than desktop internet users; 52.7% of global internet users access the internet via mobile.

Search engines are the starting point for mobile research, with an estimated 48% of mobile internet users starting their search on search engines.
Google uses mobile compatibility as a factor when ranking websites.
70% of mobile searches result in an online action within an hour of the search being conducted.
50% of mobile users will abandon of web page if it takes more than 10 seconds to load, and 60% won’t return to the site.

Click here to access the full report.

Related: AdAge Social Media Facts 2016

#HCSM, Infographics

Instagram Stories or Snapchat? Which Works Best For Marketing?

Posted on October 1, 2016October 1, 2016 by Editor

Instagram Stories or Snapchat? Which works best for your marketing needs?

Like most things social media, the answer depends on who you want to reach. The following infographic should help you choose between the two platforms.