Category: Infographics

Posted in Infographics

How To Create A Healthcare Infographic

Posted on by Editor

Information graphics or infographics are stand-alone graphic visual representations of information, data or knowledge. They are universally understandable and can illustrate information that may be too technical to communicate in text.

Research suggests that publishers who use infographics grow in traffic 12 percent more than those who don’t. This is because an infographic unless it’s completely awful (and they exist), will get a lot more attention than a typical text blog post.

They can also be a fun way to promote brand awareness. In terms of social media marketing, they are an effective way of spreading information (the “viral” process) across multiple social networking sites such as Facebook, Twitter, Pinterest and blogs.

11 content ideas for a healthcare infographic  

There are so many possibilities when it comes to creating a healthcare infographic. Below are some suggestions to get you started.

  1. Technological breakthrough
  2. Latest research
  3. Medical conditions
  4. The human body
  5. First aid advice
  6. Drug information
  7. Statistics
  8. Diseases
  9. Health care reform
  10. Surgical procedures
  11. Nutrition

 7 tips for designing a healthcare infographic 

A good infographic takes time to create and should contain the following elements.

  1. Be concise
  2. Be visually appealing
  3. Be of value and interest to your readers
  4. Be accurate
  5. Be creative
  6. Be transparent (always cite your data sources )
  7. Be mindful of copyright

How to create a healthcare infographic

Infographics are valuable tools for healthcare providers to present complex information, educate patients, and brand and market a healthcare service in a creative and visually attractive way.

The following tools will make it easy for even the novice designer to create interesting infographics.

1. Canva

2. Visme

3. Infogram

If you are serious about using infographics to inform and educate your patients or market your brand, it’s best to hire a specialist infographic designer. But, if you just want to have some fun and test your design skills, then use the tips and tools listed above to get creative with your data.

 

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: TouchRetouch

Posted on by Editor

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is photo editing app TouchRetouch.

The app is designed to deal with unwanted content in photos, wanting having to resort to Photoshop.  It allows you to remove small items from your photos by drawing over them with your finger. Repair minor imperfections on your face, some small spots from dust on your camera sensor, or other point-like spots by just tapping on them.

TouchRetouch is available for $1.99 for iOS and Android

Posted in #HCSM, Infographics

5 Digital Trends You Need To Know To Stay Ahead Of The Medical Marketing Curve In 2019 [Infographic]

Posted on by Editor

To succeed on social media, it’s essential to stay ahead of the curve and understand the latest social media trends.

I’ve just published my annual social media marketing predictions for 2019. In it I’ve identified 14 major trends that should claim marketers’ focus in the new year.

It’s a lengthy post but if you’re serious about marketing your medical practice online in 2019, I highly recommend you take some time to read it over the coming days.

Below I’ve highlighted five of these trends which I think will have particular relevance to medical marketing.

My Top 5 Health Apps.jpg

Social media is continually evolving. Every year, everything from algorithm updates to emerging trends shapes and informs the myriad ways we interact online. As you plan your social media marketing for the coming year, consider how you can implement some or all of these trends in your own online strategy.

Final Thoughts

No matter how you approach your marketing efforts to take advantage of the digital marketing trends coming in 2019, never lose sight of the fact that in healthcare your reputation as a credible, and trusted source is paramount.

 

Posted in Infographics

How To Handle Comments On Social Media [Infographic]

Posted on by Editor

Salesforce do super infographics – here’s one on handling different types of comments on social media. 

First up, a flow-chart for dealing with positive, negative or neutral comments.

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Source: Jeff Bullas

Positive and neutral comments are easily dealt with, but negative comments require a considered approach. If it’s a genuine complaint, acknowledge the complaint, but move it to private communication as quickly as possible.

Trolls are more challenging.  Received wisdom is don’t feed the trolls. Ignore them, but do not attract their attention further by deleting their comment – this only fuels their fire. However, it’s perfectly ok to remove offensive or spam comments, and comments with legal or criminal implications  should be reported to  the relevant authorities.

Finally, some general advice. You should  always personalise your interactions online. Reach out to and engage with your followers regularly.

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Related

How Should You Handle Trolls On Social Media?

Posted in #HCSM, Infographics

The 11 Most Common Website SEO Issues [Infographic]

Posted on by Editor

SEO (the acronym stands for Search Engine Optimization) is the process of getting traffic from “organic” listings on search engines in order to improve your website’s search engine ranking.

Did you know that 39% of total global web traffic comes from search, with Google receiving over 63,000 searches per second on any given day?

But 75% of users never click past the first page of search results.

In this infographic, you can see at a glance some of the most common on-site SEO issues, with duplicate content being the worst offender.

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Want to optimize your website? Check out these tools.

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Landscape

Posted on by Editor

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Landscape, a super-cool image resizing tool from Sprout Social. 

Landscape allows you to crop images for any social profile and resize your images with always up-to-date dimensions for every network.

Here’s how it works

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You don’t have to consult a running list of network and post type dimensions anymore—let Landscape do it for you. How cool is that!

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Biteable

Posted on by Editor

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is  Biteable – a desktop video creation tool which bills itself as “The World’s Simplest Video Maker.”

You can choose from a selection of pre-designed Templates or you can build your video from scratch yourself. Biteable hosts a large collection of video clips and images (many of these clips are included with the free plan) to add to your templates.  It also provides simple animation and claymation sequences to help you produce engaging explainer videos in just a few hours.

Biteable’s free plan allows you to create five projects per month and publish HD-quality video to YouTube and Facebook. The paid plan ($29/month) offers unlimited videos, 85,000 stock footage clips, and no watermark.

 

 

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Ripl

Posted on by Editor

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Ripl is a mobile app (iOS and Android) that lets you create short animated videos with professionally designed templates.

Ripl

Ripl was created to empower every small business owner to build an amazing brand. We made the Ripl app simple, quick and intuitive because business tools should do the work for you, not make more work for you.

You can choose from 200+ animated designs to easily create posts that fit your unique brand. You can add your photo(s) and text, choose a design template, customize the post for your business, and share in one tap to your social media accounts.

Ripl is integrated with the major social media platforms, so sharing your final video is easy. Once you’ve connected your social profiles to Ripl, you can post directly to Facebook, Facebook groups, YouTube, LinkedIn, and more. You can export your videos if you want to use them outside of your social media platforms.

Ripl is free to download and includes an assortment of free designs. Additionally, we offer Ripl Pro—a paid subscription that offers more designs, more music options, logo and brand customizations, scheduling features and more.

 

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Lumen 5

Posted on by Editor

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is  Lumen5 is a desktop tool designed for bloggers to convert their blog posts into video.

I geeked out over this tool last year when I discovered it. Simply input your blog post’s url and Lumen 5 will import the text and images from that post and auto-create your video. You can then edit it, swap out images, upload other images and add music before you hit publish.  The video above is one I created with  Lumen 5 from an original blog post

The free plan includes unlimited videos, access to 10 million video files, and 480p-quality video with the Lumen5 watermark. You can also upload your own logo. Upgrading to the Pro plan ($49/month) lets you remove the Lumen5 branding, upload your own watermark and outro, and more.