SEO (the acronym stands for Search Engine Optimization) is the process of getting traffic from “organic” listings on search engines in order to improve your website’s search engine ranking.
Did you know that 39% of total global web traffic comes from search, with Google receiving over 63,000 searches per second on any given day?
But75%of users never click past the first page of search results.
In this infographic, you can see at a glance some of the most common on-site SEO issues, with duplicate content being the worst offender.
Information graphics or infographics are stand-alone graphic visual representations of information, data or knowledge. They are universally understandable and can illustrate information that may be too technical to communicate in text.
Research suggests that publishers who use infographics grow in traffic 12 percent more than those who don’t. This is because an infographic unless it’s completely awful (and they exist), will get a lot more attention than a typical text blog post.
They can also be a fun way to promote brand awareness. In terms of social media marketing, they are an effective way of spreading information (the “viral” process) across multiple social networking sites such as Facebook, Twitter, Pinterest and blogs.
11 content ideas for a healthcare infographic
There are so many possibilities when it comes to creating a healthcare infographic. Below are some suggestions to get you started.
Technological breakthrough
Latest research
Medical conditions
The human body
First aid advice
Drug information
Statistics
Diseases
Health care reform
Surgical procedures
Nutrition
7 tips for designing a healthcare infographic
A good infographic takes time to create and should contain the following elements.
Be concise
Be visually appealing
Be of value and interest to your readers
Be accurate
Be creative
Be transparent (always cite your data sources )
Be mindful of copyright
How to create a healthcare infographic
Infographics are valuable tools for healthcare providers to present complex information, educate patients, and brand and market a healthcare service in a creative and visually attractive way.
The following tools will make it easy for even the novice designer to create interesting infographics.
If you are serious about using infographics to inform and educate your patients or market your brand, it’s best to hire a specialist infographic designer. But, if you just want to have some fun and test your design skills, then use the tips and tools listed above to get creative with your data.
Salesforce do super infographics – here’s one on handling different types of comments on social media.
First up, a flow-chart for dealing with positive, negative or neutral comments.
Source: Jeff Bullas
Positive and neutral comments are easily dealt with, but negative comments require a considered approach. If it’s a genuine complaint, acknowledge the complaint, but move it to private communication as quickly as possible.
Trolls are more challenging. Received wisdom is don’t feed the trolls. Ignore them, but do not attract their attention further by deleting their comment – this only fuels their fire. However, it’s perfectly ok to remove offensive or spam comments, and comments with legal or criminal implications should be reported to the relevant authorities.
Finally, some general advice. You should always personalise your interactions online. Reach out to and engage with your followers regularly.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation isVisme – another free design tool that allows you to create interactive presentations, infographics, banner ads, animations, customer layouts, and more.
You can search through hundreds of custom templates and fully customize each of them to fit your specific needs.
Insert text using Visme’s shapes and icons, images as well as widgets to visualize your data into graphs and tables. You can even add video or record audio.
Visme offers three types of accounts, one of which is free. You don’t get everything with a free account, but you get more than enough to start creating content. A Basic account is also a great way to test drive the solution before you buy.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is photo editing app TouchRetouch.
The app is designed to deal with unwanted content in photos, wanting having to resort to Photoshop. It allows you to remove small items from your photos by drawing over them with your finger. Repair minor imperfections on your face, some small spots from dust on your camera sensor, or other point-like spots by just tapping on them.
TouchRetouch is available for $1.99 for iOS and Android
It’s a lengthy post but if you’re serious about marketing your medical practice online in 2019, I highly recommend you take some time to read it over the coming days.
Below I’ve highlighted five of these trends which I think will have particular relevance to medical marketing.
Social media is continually evolving. Every year, everything from algorithm updates to emerging trends shapes and informs the myriad ways we interact online. As you plan your social media marketing for the coming year, consider how you can implement some or all of these trends in your own online strategy.
Final Thoughts
No matter how you approach your marketing efforts to take advantage of the digital marketing trends coming in 2019, never lose sight of the fact that in healthcare your reputation as a credible, and trusted source is paramount.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Landscape, a super-cool image resizing tool from Sprout Social.
Landscape allows you to crop images for any social profile and resize your images with always up-to-date dimensions for every network.
Here’s how it works
You don’t have to consult a running list of network and post type dimensions anymore—let Landscape do it for you. How cool is that!
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Biteable – a desktop video creation tool which bills itself as “The World’s Simplest Video Maker.”
You can choose from a selection of pre-designed Templates or you can build your video from scratch yourself. Biteable hosts a large collection of video clips and images (many of these clips are included with the free plan) to add to your templates. It also provides simple animation and claymation sequences to help you produce engaging explainer videos in just a few hours.
Biteable’s free plan allows you to create five projects per month and publish HD-quality video to YouTube and Facebook. The paid plan ($29/month) offers unlimited videos, 85,000 stock footage clips, and no watermark.
How do you know if all that time you’ve invested in your social media marketing is paying off? You will never know unless you put a system in place to measure and analyse your efforts. Here’s a useful infographic from Salesforce which shows you which metrics you should be measuring to grow your social media.
