Who do you want to reach on Twitter? What are the best times to reach them? You can find the answers to these questions and more by using a tool like Followerwonk – a freemium Twitter audience analysis tool.
Followerwonk segments followers into a number of psychographic segments: including gender, location, Twitter activity, and more.
Here’s how it works.
- Visit Followerwonk and enter your brand or company’s Twitter handle.
- Select the option to Analyze Their Followers
Below is an overview of the data tracked by Followerwonk, using my own Twitter account as an example.
1. Mapped Location of Followers
Using the location field in Twitter accounts, Followerwonk will approximate the geographic location of up to 5,000 users and map them for you.
2. Most Active Hours of Followers
This chart breaks down the hourly Twitter activity of your followers and the data can help you determine the best time to tweet to reach them.
I used the free account in the example above, but you might like to consider a paid account to unlock more robust data. You can also use Followerwonk to compare your social graph to competitors, or industry leaders and search Twitter bios. To track changes to your social graph and sort follower data requires a paid subscription.
Analyzing the data generated by Followerwonk you will have a clearer picture of who your audience is, how to best reach them on Twitter and how to track your performance over time.