Posted in Twitter

How To Analyze Your Twitter Followers

Who do you want to reach on Twitter? What are the best times to reach them?  You can find the answers to these questions and more by using a tool like Followerwonk –  a freemium Twitter audience analysis tool.

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Followerwonk segments followers into a number of psychographic segments: including gender, location, Twitter activity, and more.

Here’s how it works.

  • Visit Followerwonk and enter your brand or company’s Twitter handle.
  • Select the option to Analyze Their Followers

Below is an overview of the data tracked by Followerwonk, using my own Twitter account as an example.

1. Mapped Location of Followers

Using the location field in Twitter accounts, Followerwonk will approximate the geographic location of up to 5,000 users and map them for you.

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2. Most Active Hours of Followers

This chart breaks down the hourly Twitter activity of your followers and the data can help you determine the best time to tweet to reach them.

 

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3. Social Authority Score

Continue reading “How To Analyze Your Twitter Followers”

Posted in #HCSM, Infographics, Twitter

12 Twitter Stats To Get More Conversions

Tweeting for the sake of tweeting won’t drive conversions for your brand.

You need a plan at the outset and you need to continually monitor, measure and evaluate your performance day-by-day. Backed up by some science in the form of statistics, this infographic offers twelve tips to help you drive your Twitter marketing forward.

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Posted in #HCSM, Twitter

Twitter Adds Moments Analytics 

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Twitter has announced the launch of Moments analytics, a new tool which will show you a range of stats for each Moment you create, including ‘Opens’, ‘Unique opens’, ‘Likes’, ‘Shares’ and ‘Completion rate’.

Moments allows you to curate a series, or gallery, of tweets revolving around a particular theme, such as a developing news story or cultural meme. I’ve been a fan of the feature since Twitter unrolled it to all users late last year. However I seem to be in a minority of users. There just hasn’t been the uptake. This is a shame because I do think it has potential. Here’s an example of a recent Moments story I created:

There are some great tips on using Moments for your business in this post. Check them out and give Moments a fresh look.

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