Tag: twitter tools

Posted in Cool Tool

Monday Morning Cool Tool: Google Mobile Friendly Tool

Posted on by Editor

I love learning about new tools to make social media marketing more creative and effective, so I  share some of my favourite tools with you at the start of each week. This week I’m recommending  Google Mobile Friendly Test.

 

Use Google Mobile-Friendly Test to see how easily a visitor can use your page on a mobile device. Just enter a page URL to see how your page scores.

Having a mobile-responsive site (ie one that automatically changes its layout and placements of certain menus and buttons automatically) is important because firstly, not only are over half of patients searching online for health information on their smartphone, but secondly, Google now gives ranking priority to those sites that are mobile friendly.  In fact, Google has stated that it will penalize websites that aren’t mobile-responsive, so if your site isn’t optimized for mobile devices, you’ll likely lose out significantly in the organic search rankings. 

To check if your site’s design is responsive, enter its URL into this Google tool.

Here are the results I get for my website.

It only takes a few seconds to do and it’s an important element of your website optimisation.

For more tips on optimising your site, check out Digital Health Checkup: 10 Signs It’s Time To Redesign Your Medical Practice Website

Posted in Cool Tool

Monday Morning Cool Tool: TweetsMap

Posted on by Editor

I love learning about new tools to make social media marketing more creative and effective, so I  share some of my favourite tools with you at the start of each week. This week I’m recommending iOS Twitter tool –  Tweeps Map 

The free version of this tool is limited to a visual representation of where  your Twitter followers are based geographically. 

This can be useful to determine whether the content and the language and references you are using are actually relevant to where your followers are living.  In my case, although I live in Ireland, the majority of my followers are based in the USA. 

I can further break this down to State and Province

And City

I can also track which follower geographic locations mention my Twitter account most.

The free plan will allow you to also track top unfollowers and inactive accounts.

Learn more at https://tweepsmap.com/

Posted in Twitter

How To Analyze Your Twitter Followers

Posted on by Editor

Who do you want to reach on Twitter? What are the best times to reach them?  You can find the answers to these questions and more by using a tool like Followerwonk –  a freemium Twitter audience analysis tool.

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Followerwonk segments followers into a number of psychographic segments: including gender, location, Twitter activity, and more.

Here’s how it works.

  • Visit Followerwonk and enter your brand or company’s Twitter handle.
  • Select the option to Analyze Their Followers

Below is an overview of the data tracked by Followerwonk, using my own Twitter account as an example.

1. Mapped Location of Followers

Using the location field in Twitter accounts, Followerwonk will approximate the geographic location of up to 5,000 users and map them for you.

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2. Most Active Hours of Followers

This chart breaks down the hourly Twitter activity of your followers and the data can help you determine the best time to tweet to reach them.

 

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3. Social Authority Score

Continue reading “How To Analyze Your Twitter Followers” →

Posted in Cool Tool

Monday Morning Cool Tool: SocioViz

Posted on by Editor

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is SocioViz – a web-based Twitter analytics platform.

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Use it to:

  • search for any keyword, hashtag, emoji or user mention filtering by date, location and language. Setup your historical searches or collect posts in real-time.
  • Identify conversation peaks, hashtags, words and emoji most used, most active and influential users.
  • Analyze conversation to hear what people are saying about your brand, competitors, and industry.

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It’s a very detailed tool and best of all it’s free to sign up for an account. This short video gives you an overview of what you can do with it.

 

Posted in Cool Tool

Monday Morning Cool Tool: Tweriod

Posted on by Editor

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is Tweriod – a  Twitter tool that helps you identify the best times to post on Twitter for your audience of followers.

Use the tool to pinpoint the days and times of the week when your followers are online to maximize the reach of your tweets.  Here’s a snapshot of my account showing me that engagement is highest on weekdays between 4 pm and 5 pm; 6 pm and 7 pm and 10 pm and 11 pm.

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Try it for yourself and adjust your tweeting schedule to reflect the results. Use a tool like Hootsuite or Buffer to schedule your tweets according to the optimum times for your audience on Twitter.

Posted in Cool Tool

Monday Morning Cool Tool: Trendsmap

Posted on by Editor

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is Trendsmap – a real-time map of the latest Twitter trending hashtags and topics from anywhere in the world.

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Click on a word, zoom into your area of interest, and explore. You can also jump directly to  Locations or Top tweets.

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Tapping into cultural trends is all about marketing in the moment. This works because people are most interested in “what’s happening now.” This tool is super useful to help you keep tabs on trending topics on a daily basis.

You might also like to read How To Leverage A Cultural Trend

 

Posted in Cool Tool

Monday Morning Cool Tool: Twodio

Posted on by Editor

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending Twodio – a free iOS app that allows you to tweet recorded audio.

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Here’s how to use it

To use the app, you first need to authorize it to use Twitter. Then you simply hold down a button to record up to 30 seconds of audio. When Twodio tweets your recording, it appears as a waveform.

I really like this tool to add variety to your Twitter activity. The moving waveform is eye-catching and encourages people to stop and check out your tweet.

Check out how I used it this morning to tweet about this tool. I woke with a  sore throat but was so eager to try it out, I recorded it with a scratchy voice 😉

You might also like to read Become a Social Media Ninja With These 25 Smart Twitter Hacks