Posted in Cool Tool

Monday Morning Cool Tool: Tweriod

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is Twerioda  Twitter tool that helps you identify the best times to post on Twitter for your audience of followers.

Use the tool to pinpoint the days and times of the week when your followers are online to maximize the reach of your tweets.  Here’s a snapshot of my account showing me that engagement is highest on weekdays between 4 pm and 5 pm; 6 pm and 7 pm and 10 pm and 11 pm.

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Try it for yourself and adjust your tweeting schedule to reflect the results. Use a tool like Hootsuite or Buffer to schedule your tweets according to the optimum times for your audience on Twitter.

Posted in Cool Tool

Monday Morning Cool Tool: SocioViz

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is SocioViz – a web-based Twitter analytics platform.

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Use it to:

  • search for any keyword, hashtag, emoji or user mention filtering by date, location and language. Setup your historical searches or collect posts in real-time.
  • Identify conversation peaks, hashtags, words and emoji most used, most active and influential users.
  • Analyze conversation to hear what people are saying about your brand, competitors, and industry.

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It’s a very detailed tool and best of all it’s free to sign up for an account. This short video gives you an overview of what you can do with it.

 

Posted in Cool Tool

Monday Morning Cool Tool: Trendsmap

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is Trendsmapa real-time map of the latest Twitter trending hashtags and topics from anywhere in the world.

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Click on a word, zoom into your area of interest, and explore. You can also jump directly to  Locations or Top tweets.

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Tapping into cultural trends is all about marketing in the moment. This works because people are most interested in “what’s happening now.” This tool is super useful to help you keep tabs on trending topics on a daily basis.


You might also like to read How To Leverage A Cultural Trend

 

Posted in Cool Tool

Monday Morning Cool Tool: Twodio

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending Twodio – a free iOS app that allows you to tweet recorded audio.

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Here’s how to use it

To use the app, you first need to authorize it to use Twitter. Then you simply hold down a button to record up to 30 seconds of audio. When Twodio tweets your recording, it appears as a waveform.

I really like this tool to add variety to your Twitter activity. The moving waveform is eye-catching and encourages people to stop and check out your tweet.

Check out how I used it this morning to tweet about this tool. I woke with a  sore throat but was so eager to try it out, I recorded it with a scratchy voice 😉

You might also like to read Become a Social Media Ninja With These 25 Smart Twitter Hacks

Posted in Twitter

How To Analyze Your Twitter Followers

Who do you want to reach on Twitter? What are the best times to reach them?  You can find the answers to these questions and more by using a tool like Followerwonk –  a freemium Twitter audience analysis tool.

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Followerwonk segments followers into a number of psychographic segments: including gender, location, Twitter activity, and more.

Here’s how it works.

  • Visit Followerwonk and enter your brand or company’s Twitter handle.
  • Select the option to Analyze Their Followers

Below is an overview of the data tracked by Followerwonk, using my own Twitter account as an example.

1. Mapped Location of Followers

Using the location field in Twitter accounts, Followerwonk will approximate the geographic location of up to 5,000 users and map them for you.

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2. Most Active Hours of Followers

This chart breaks down the hourly Twitter activity of your followers and the data can help you determine the best time to tweet to reach them.

 

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3. Social Authority Score

Continue reading “How To Analyze Your Twitter Followers”