Posted in Twitter

How To Analyze Your Twitter Followers

Who do you want to reach on Twitter? What are the best times to reach them?  You can find the answers to these questions and more by using a tool like Followerwonk –  a freemium Twitter audience analysis tool.


Followerwonk segments followers into a number of psychographic segments: including gender, location, Twitter activity, and more.

Here’s how it works.

  • Visit Followerwonk and enter your brand or company’s Twitter handle.
  • Select the option to Analyze Their Followers

Below is an overview of the data tracked by Followerwonk, using my own Twitter account as an example.

1. Mapped Location of Followers

Using the location field in Twitter accounts, Followerwonk will approximate the geographic location of up to 5,000 users and map them for you.


2. Most Active Hours of Followers

This chart breaks down the hourly Twitter activity of your followers and the data can help you determine the best time to tweet to reach them.



3. Social Authority Score

Continue reading “How To Analyze Your Twitter Followers”

Posted in Infographics, Twitter

How To Write The Perfect Tweet

Infographics are a great way to absorb information at a glance and I particularly like this Twitter infographic.  It seems the ideal Tweet is short – less than the alloted 140 characters – contains a link for further information and an image and contains less than two hashtags. If you want your Tweet to be seen, ask your followers to Retweet (but not RT) it. And don’t forget to Tweet at the weekends. Twitter is not a 9-5 job.

Twitter Cheat Sheet

Twitter Cheat Sheet