What does the rise of Snapchat mean for brands? How big is Snapchat’s audience? Is it only for Millennials?
If you’ve been wondering what the answers to these questions are, and how you might use Snapchat in your marketing, then take a look at this new infographic created by MDG Advertising, which outlines some key usage data for Snapchat, along with notes on how brands are using the platform to best effect.
Let’s start by looking at the stats. 150 million people use Snapshat every day, with 400 million snaps sent daily. That’s a bigger daily active user base than Twitter! Snapchat grew as much in one year as Twitter has in 4 years combined. The app is expected to add twice as many users as Twitter and Pinterest in the next year.
So what’s the audience demographic? Is it skewed towards Millennials? Right now Snapchat is used most by those aged 25 and under, but adoption by an older demographic is growing.
Have brands jumped on the Snapchat phenomenon? Interestingly not. The number of brands who say they are currently using the app as part of their marketing strategy is only 5%. This represents a unique opportunity for your brand to be an early adopter and lead the way on the platform.
Of those brands who have ventured onto the platform, how are they using it?
So finally, the big question. Is Snapchat right for your brand? If you want to connect with a younger audience, yes, you should probably be engaging on the platform. Otherwise, the advice is to wait and see. Keep an eye on what other brands are doing and start formulating a strategy for when you judge the time is right to jump on board.
Have you started using Snapchat for your marketing yet? What ways are you using it to engage with your audience? Or what might be holding you back from establishing a presence there?