Posted in #HCSM

What’s New in Social Media This Week?

My latest healthcare social media newsletter has gone out to subscribers. In this week’s round-up of news and tips:

Facebook Page Reach Declined 20% in 2017

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According to new research by BuzzSumo, the average number of engagements with Facebook posts created by brands and publishers has fallen by more than 20% since January 2017. This report will hardly come as surprising news to those of us who have been despairing at the fall in organic reach on Facebook over the past few years. What I found most interesting in this report is the data on which posts are driving engagement – or not.

WhatsApp Is Testing Verified Business Accounts

unnamed (4)WhatsApp is now testing verified business accounts, which can be identified by their green check marks. The Facebook-owned messaging application said in a frequently asked questions post that the test “is currently limited to a small number of businesses participating in a pilot program.”

Google Announces Major Update To Mobile Search Results Page

Google has announced a major update to its mobile search results pages. Whenever your query brings up a video, Google will now show you a silent six-second clip to help you decide if it’s actually a video you want to see.

 

Twitter Adds Team Management Feature on Tweedeck’s Mobile App

 

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Multiple Twitter users can now share access to a single account via the social network’s iOS and Android applications without needing to share that account’s password.

Plus

Your weekly cool tool recommendation, social media quote of the week, and six things you should know in the world of social media.

Read this week’s newsletter and subscribe for regular tips. 

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