Healthcare blogs vary in content and style; they range from commentary on a topical issue to patients sharing the lived experience of a disease and healthcare professionals educating patients on the management of an illness.
Blogs written by doctors, nurses, health researchers, patients, and healthcare and digital marketers and innovators add much to the richness and diversity of the online healthcare conversation. Creating a blog is relatively easy; the challenge lies in consistently updating the content. If you are struggling to come up with new ideas on a regular basis for your blog, then this list of 16 content ideas should help get you going again.
What kind of questions do your patients most frequently ask about a specific medical condition? Compile a list of these frequently asked questions and answer them on your blog.
Creating original content is time and resource intensive. Curation helps you provide your audience with relevant, high quality information on a regular basis without sacrificing your time and resources. Don’t rely on curation alone; curated content is designed to complement your content creation plan—not replace it.
Are you rolling out a new program, product or service? Write a blog post to introduce it and highlight its features and benefits.
Healthcare is constantly changing and evolving. Can you predict or comment on the latest healthcare trend? Readers will enjoy learning about it through your blog, particularly if you share your own unique perspective. Set up Google Alerts to keep updated on emerging trends in your industry to provide the latest information for your readers.
There are several online tools you can use to create a readers’ poll. If you have a WordPress.com site, then you’ve got Polldaddy polls already built in. You can create, manage, and see results for all of your polls directly in your WordPress.com dashboard. If you use a WordPress.org install on your self-hosted site, install the Polldaddy WordPress.org plugin. Use it to get a snapshot of readers’ attitudes to health topics like vaccination, screening, complementary therapy, mental health – the list is endless. Publish a follow-on post with your findings.
Write about a typical day in your working life as a healthcare professional. Be careful not to write about specific patients or to commit any breaches of privacy or confidentiality.
Use an editorial calendar to track seasonal, cultural and industry events and write a blog post which fits the theme, for example, “How To Eat Healthily During The Holiday Season”. Check out Twitter’s #ownthemoment tool for inspiration.
Have you been to a conference recently where you learned about new medical research? Or read about the latest research in a medical journal? Let your readers know about it through your blog. Make sure you provide full references and link to online publications.
A screencast is a video screen capture with audio narration. Create a screencast to demonstrate a how-to tutorial for your patients.
Whether you are running an event, speaking, or exhibiting at it, use your blog to build pre-event interest. Can you offer readers a special code for purchasing tickets at a reduced rate via your blog?
After a speaking event, embed a slidedeck of your presentation on your blog using SlideShare.
Ask a colleague to write a guest blog on an area of their expertise.
Choose a respected healthcare professional and interview them for your blog. Alternatively, contact several experts in your field and have them answer a question: Take all the answers and turn them into one big blog post.
Provide your unique perspective on a trending topic. Find out what’s “hot right now” online by using Google Trends, Twitter.com/Search and Reddit.com.
Mix things up by recording a podcast relevant to your blog’s themes.
Gather the week’s healthcare news into a round-up post. Provide links, attribute sources and add your own commentary.
Over To You!
Have you any other suggestions you can add to this list?