Posted in #HCSM

Need a topic for your healthcare blog? Here are 12 ideas to get you started

Is blogging part of your 2023 plans?

Starting a healthcare blog can be a great way to share information and educate others about various health topics. It can also serve as a platform to share personal experiences and connect with others who have similar health concerns. Additionally, a healthcare blog can be a useful tool for healthcare professionals to share their expertise and connect with patients. It can also be a way for healthcare companies and organizations to disseminate information and connect with their audience.

Creating a blog is relatively easy; the challenge lies in consistently updating the content. If you are struggling to come up with new ideas on a regular basis for your blog, then this list of 12 content ideas should help get you going again.

#1 Share Facts About A Common Medical Condition

What kind of questions do your patients most frequently ask about a specific medical condition? Compile a list of these frequently asked questions and answer them on your blog.

#2 Curate Content

Curation is the process of identifying and sharing relevant and high-quality information from various sources with a specific audience. It can be an effective way to provide valuable information to your audience without having to spend a lot of time and resources on creating original content. However, it’s important to remember that curation should complement, not replace, your content creation plan. A balance of curated and original content can help to establish your brand as a thought leader, while keeping your audience engaged with fresh and diverse information.

Recommended Reading: 10 Golden Rules of Content Curation

#3 Announce a New Product or Service

Are you rolling out a new program, product, or service? Write a blog post to introduce it and highlight its features and benefits.

#4 Update Readers on Industry Trends

Healthcare is constantly changing and evolving. Can you predict or comment on the latest healthcare trend? Readers will enjoy learning about it through your blog, particularly if you share your own unique perspective. Stay informed by regularly reading industry-specific news and publications, following thought leaders and experts on social media, and attending relevant conferences and events. Use technology tools such as Google Trends to track keywords and phrases related to industry trends, and to monitor social media conversations.

#5 Create A Poll

There are several online tools you can use to create a readers’ poll. If you have a WordPress.com site, then you’ve got Polldaddy polls already built in. You can create, manage, and see results for all of your polls directly in your WordPress.com dashboard. If you use a WordPress.org install on your self-hosted site, install the Polldaddy WordPress.org plugin. Use it to get a snapshot of readers’ attitudes to health topics like vaccination, screening, complementary therapy, mental health – the list is endless. Publish a follow-on post with your findings.

#6 Write About A Day In The Life

Describe a typical day in your work life as a healthcare professional. You should be careful not to write about specific patients though, or to commit any other breach of confidentiality or privacy.

#7 Plan Posts Around Seasons and Events

An editorial calendar is a valuable tool for tracking and planning content, particularly when it comes to seasonal, cultural, and industry events. By using an editorial calendar, you can ensure that your blog stays timely and relevant and that you are regularly publishing content that aligns with your readers’ interests.

Recommended Reading: Get Ahead of the Game: 7 Types of Content Planning to Help You Succeed in 2023

#8. Share The Latest Medical Research

Have you been to a conference recently where you learned about new medical research? Or read about the latest research in a medical journal?  Let your readers know about it through your blog. Make sure you provide full references and links to online publications.

Here’s an example of this done really well by breast surgeon, Dr Deanna Attai on her blog.

#9 Invite A Guest Blogger

Ask a colleague to write a guest blog on an area of their expertise. There are several benefits of guest blogging, including, increased exposure, variety of content, and improved SEO.

#10 Interview An Expert

Choose a respected healthcare professional and interview them for your blog. Interviewing respected healthcare professionals or experts in your field can be a great way to provide valuable insights and information to your readers. Alternatively, you can also contact several experts in your field and have them answer a question. Once you have all the answers, you can turn them into one big blog post. This will provide a broad perspective on the topic from different experts which is informative and engaging.

#11 Write About A Trending Topic

Writing about a trending topic can be a great way to engage your audience and stay relevant in your field. Provide your unique perspective on a trending topic. Find out what’s “hot right now” online by using Google Trends, Twitter.com/Search and Reddit.com.

#12 Provide a Weekly Round-Up Of Healthcare News

A weekly round-up of healthcare news can be a great way to keep your readers informed about the latest developments in the healthcare industry. Categorize the news based on the topic, such as medical research, policy changes, technological advancements, etc. Write a brief summary of each news item, highlighting the key points and providing context.

These are just a few ideas to get you started, but there are many more possibilities. The key is to always be on the lookout for new and interesting topics to cover and to be consistent in your blogging schedule.

You might also like to read 3 Places To Find Interesting Ideas For Your Healthcare Blog

7 thoughts on “Need a topic for your healthcare blog? Here are 12 ideas to get you started

  1. Thank you so much. These are some really good ideas. I’m bookmarking the page. As I was reading, I thought, I could even write about what a patient went through during a treatment or so.

  2. Another option is to critique a favourite paper – maybe one that has changed your practice, or is seminal in your field. Explain the context, the positive and negative aspects, and why it is so important. Declare any interests, though!
    It’s always interesting hearing a expert expound on their topic of expertise (so long as they’re concise, intelligible & gave a point to make. Top tip: always be honest, don’t shy away from the difficult bits!

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