What is a social media community and why should we care about creating one?
A social media community is a group of people who share a strong common interest, form relationships and interact online. It’s important we draw a difference between a “social following” and a “social community” because sometimes people confuse the two. Whereas a following is an audience that interacts with you, a community is an audience that interacts with you – but even more importantly with each other.
According to Meltwater, “If you don’t have a community, you don’t have anyone listening to you, and if there’s no one listening to you, it’s difficult to build brand awareness and deliver ROI.”
Want to learn more? My slide-deck from a recent talk on this topic is now available to view on SlideShare.