Following on from a previous post on the necessity to create a social media strategy for your healthcare marketing, today I want to show you how to turn that strategy into a focussed mission statement.

This statement should guide your social media activity and help you focus in on where you need to spend your time and efforts.  Here is a sample statement I use with my own clients.

Social Media Mission Statement

Each time you create a new piece of content or make a decision to try a new social media tool or platform, see if it fits the mission statement. Doing so will help make your social media decisions more focused and effective.