Last year I posted a mesmerizing graphic on just what happens every 60 seconds online.
I was curious to know how that has changed in 2019.
The annual Digital report by HootSuite and We Are Social reveals that in 2019 the average internet user spends are online an average of 6 hours and 42 minutes each day.
The numbers above equate to more than 100 days of online time for an average internet user. That is more than 27 percent each year.
So what are the world’s 4.4 billion internet users actually doing online for those 6½ hours each day?
As you might expect, Google continues to dominate the rankings of the world’s most visited websites. Every 60 seconds 3.8 million Google searches are performed.
Actionable Tip: If you want your website to rank higher in Google you have to make sure that you’re using the right keywords. Keyword research is vital because identifying the terms people are searching for will determine the kind of content you create and the way you will optimize it. Click here to learn more.
A staggering 4.5 million videos are watching every minute online.
Video marketing can help you tell your story in a more entertaining, educational and inspiring way so if it’s not already part of your strategy, get on board with video this coming year.
With over 100+ million unique users every month, Amazon-owned Twitch is set to be a huge growth platform in the coming year — and not just for gamers. The channel IRL (In Real Life) has people live streaming everyday things from painting to playing music.
Actionable Tip: Aside from patient education, YouTube is a significant addition to your marketing toolkit. Owned by Google, it’s the second largest search engine in the world with added SEO potential due to its Google connection. Here’s how to create a YouTube channel for your practice.
Facebook continues to dominate with 1 million users logging in every minute.
Despite declining trust and recent data which shows that Facebook’s growth has stalled, at least in the North American and European markets, it still continues to be the most popular social media activity online.
Actionable Tip: If you’re struggling to make an impact on Facebook, then this article is for you. In it, I share some best practice tips to help you increase your organic reach and boost engagement.
You can see there are plenty more insights to glean from this graphic. Use these stats to determine where to focus your social media marketing efforts this year.