26 posts. 26 days. 26 letters of the alphabet, one blog post beginning with each letter.
F is for Facebook
Worldwide, there are over 2.23 billion monthly active Facebook users and 1.47 billion people on average log onto Facebook daily. Statistically speaking, Facebook is too big to ignore but at a time when organic Facebook Reach is estimated to currently be as low as 1–3%, succeeding on the platform is more difficult than ever.
Social analytics platform Quintly released a new report, in February, for which they analyzed 94,000 Facebook Pages, and over 105 million posts, in order to achieve “a data-driven foundation” for Facebook insights and predictions.
If you’re struggling to make an impact on Facebook, then these findings may help you find a way forward.
Visuals Lead The Way
Facebook recommends each post you create should include some type of creative, like images, GIFs or videos. Quintly’s findings bear this out.
Key Takeaway: As you can see merely posting a link without a video or image leads status updates to under-perform.
Weekends Are The Best Time To Post
On average, Quintly saw a tendency towards posting during the weekday. with 23% of all posts posted during the weekend.
Key Takeaway: Posting on the weekend resulted in 13.3% more engagement. If you’ve not tried posting on weekends, it may also be worth testing.
Health Care Social Media 