26 posts. 26 days. 26 letters of the alphabet, one blog post beginning with each letter.
Y is for YouTube
YouTube has more than 1.8 billion monthly active users, and remains the online video leader.
People around the world are now watching a billion hours of YouTube’s content every single day. That’s a huge amount of time spent watching diverse content on the channel. Here are some more staggering stats to consider.
YouTube is the second largest search engine in the world with added SEO potential due to its Google connection. YouTube also has live-streaming options and social tools, which it’s expanding as it works to keep in line with evolving consumer trends.
Mobile devices now account for 70% of all time spent on YouTube by adults in the US, according to research from comScore. Audience reach is bigger on mobile than on desktop for 99 of the top 100 YouTube channels in the United States.
Mobile viewing is especially popular with younger adults (age 18-34) and women, the analysis found. YouTube mobile viewers tend to watch shorter-form videos than desktop viewers do. However, mobile viewers watch nearly three times as many videos per month, on average.
YouTube is a platform that people are searching every day for how to solve their problems and get their questions answered. As a form of patient education and health promotion, it has great potential but recent studies show it is not being used to its full potential.
A 2013 study which examined the effectiveness of YouTube as a source of medical information on heart transplantation found it time-consuming to find high-quality videos and recommended that more authoritative videos by trusted sources should be posted for the dissemination of reliable information. Similarly, a 2015 study found that in YouTube videos related to skin cancer, there was a missed opportunity for cancer prevention and control.
These findings notwithstanding, there are some good examples of medical organizations who are already using YouTube to communicate health information. Mayo Clinic, in particular, stands out, with over 250K subscribers to its channel. I particularly like its series of Mayo Clinic Minute videos.
If you don’t already have a YouTube channel for your practice, check out my guide to getting started with YouTube here.
You might also like to read 9 YouTube stats to inform your marketing strategy in 2019