Have you started a blog for your medical practice or healthcare facility? Are you sometimes stuck for ideas when it comes to popular health topics to write about?
I’ve put together this list of places to find topic suggestions when your well of inspiration runs dry. I turn to these places when I need a fresh injection of ideas for my own content marketing and I feel sure you will find them helpful too.
Buzzsumo is a useful tool to find which popular healthcare topics people are searching for on social media. These are the topics people want to read about so it’s worth brainstorming ideas around this content.
In the example below, I’ve searched for the term “mental health” and you can see it’s brought up some interesting topic ideas!
2. Keywords Everywhere
The Keywords Everywhere browser extension returns a host of long-tail phrases based on what people are searching for using specific keywords.
Insider Tip: The Google Keyword Planner within Adwords is another useful tool to find ideas for content based on keyword search.
Quora is a question and answer platform where you can either ask a question about your topic or simply do a search using your topic keyword to find what people are asking about that topic. It’s a super place for market research. Make a list of those questions which you feel you could write about.
You have the option to follow chosen topics in your niche. Once you do so you’ll keep seeing the ‘Top Stories’ (questions) in your Quora newsfeed. You can also check out the ‘New Questions’ option to see the latest questions. When you have written an article or blog post on the topic, go back into Quora and answer a question related to the topic. You can include a link to your post in your answer.
Where do you find inspiration for your content marketing?