Posted in #HCSM

What You Need to Know About Google Search in 2022

A new infographic from Oberlo caught my eye this week.

Whether you’re simply curious about the numbers behind the world’s most popular search engine, or you’re looking to optimize your website, these statistics are worth exploring.

Let’s start with the fact that Google dominates the search engine market, holding close to 92% of the market share (GS Statcounter, 2022), and is THE most visited website, with almost 90 billion visits per month on average.

This number is based on the fact that Google is used by people daily not just for search but also for email (Gmail) and video and image searching.

How Many Google Searches Are Conducted per Day?

The latest data shows that Google processes over 99,000 searches every single second (Internet Live Stats, 2022). This makes more than 8.5 billion searches a day (Internet Live Stats, 2022).

84 percent of us use Google 3+ times a day or more often (Moz, 2019).

Most of these searches are conducted on mobile devices.

Here’s something worth mentioning, as Oberlo points out: “When comparing the types of searches on different devices, users on tablets or smartphones are more likely to conduct local searches, looking for answers to a particular query that is more likely to be location-based. Searches carried out using mobile devices are typically done with less complex results in mind, which could include fast facts, rather than learning complex subjects.”

Take Action! To check if your site’s design is responsive, enter its URL into this Google tool: Mobile-Friendly Test — Google Search Console

Finally, check out this statistic, the majority of us stay on the first page of Google results. In fact, 60 percent of mobile users were “very likely” to click on the first two or three search results they saw.

google search statistics stat9

For tips on improving your Google ranking, check out my list of 7 Simple and Effective Ways to Improve Your Website’s Google Ranking in 2022

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