Healthcare blogs range in content and style, from commentary on a current issue to patients sharing their lived experience with a disease and healthcare professionals educating patients on the management of an illness.
When it comes to marketing your practice, a blog is a powerful addition to your business website.
A blog can help you drive traffic to your website, convert that traffic into leads, establish authority in your industry, and grow your business.
Yet, how many people are actually finding your blog and reading it?
SEO company, Ahrefs set out to answer the question of how much content gets any search traffic from Google, and they got a stunning answer.
If you don’t want your readership to fall into the blue zone above, then check out my latest LinkedIn article, which outlines the ten most common blogging mistakes businesses make and how to fix them!
You might also like to read 9 Tips to Help You Build a Better Healthcare Blog