Posted in #HCSM

Healthcare’s Social Media Revolution: Benefits and Pitfalls

One of the most significant developments in communication history occurred in August 1991 when Tim Berners-Lee revealed the world wide web technology he had developed at CERN in Switzerland.

With the advent of broadband internet connections and the inclusion of mobile devices into everyday life, the web has played a major role in revolutionizing our society during the twenty-first century. Mobile devices, which allow users to communicate anywhere and at any time, have greatly enhanced social media’s success. In real-time, we can talk to people we may not have met in person. With social media, we can interact and share information online more dynamically than we could with more traditional means.

The impact of social media extends not only to communication among friends, but also to communication between organizations, hospitals, and medical professionals. This change, along with the growing mobility of data, will result in significant changes in healthcare and will affect professional activities.

One of the driving forces behind a more patient-centric healthcare model is social media. With social media’s highly accessible communication tools, patients and healthcare providers can better communicate about health issues. It has the advantage of making health information accessible to more demographic groups, regardless of age, education, race, or location.

Social media tools give healthcare a unique set of opportunities, but they also present some challenges. Medicine values confidentiality, privacy, one-on-one interactions, and professional conduct. In contrast, social media is more informal and open. Further, social media tools collect, share, and promote unregulated information, so it’s inconsistent and variable.

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