Monday Morning Cool Tool: Local SERP Checker

The cool tool recommendation this week is Bright Local’s Local Search Results Checker 

This free tool shows you search results from any location — down to the city, town, or even ZIP level.

What Are Localized Search Results?

Localized search results, often referred to as Local SEO (Search Engine Optimization), are search engine results pages that display tailored content based on the user’s location or search intent. When users perform search queries on platforms like Google or Bing, search engines take into account various factors, such as the user’s IP address, location settings, and the search term itself, to deliver results that are most relevant to their specific location or query context.

Local search is of paramount importance in healthcare marketing for several compelling reasons. As the healthcare industry becomes more consumer-centric and digital-driven, optimizing for local search can significantly impact a healthcare organization’s online visibility, reputation, and patient acquisition.

Read more on the importance of local search for healthcare marketing.

Now let’s dive into this week’s tool and how it works.

In the example below I’ve entered a search term for “dentists” in Dublin.

I have the option to choose Google Search or Google Maps, but the first page of Google search results should bring up Google Maps automatically as you see below.

You can see from this example how having a well-maintained Google My Business listing and showcasing testimonials is crucial to your marketing efforts.

I hope you enjoyed learning about this week’s cool tool and that it sparked your curiosity. In a fast-paced digital world, staying ahead of the latest trends and tools is vital!