Posted in Cool Tool

Monday Morning Cool Tool: Text Optimizer

This week’s cool tool recommendation is Text Optimizer – a tool to help you optimize your content to rank better on SERPs (Search Engine Results Pages)

How it works

Text Optimizer extracts terms and concepts from SERPs and analyzes the semantics to come up with a list of questions to include in your articles.  

Select the search engine you want to optimize for, enter the desired search terms, choose a targeting location, and either paste your text or provide a link to existing content.

Let’s see how it works with the broad term “social media marketing”

And here are just some of my results – the tool returns many more suggestions.

You can use the tool to compare your existing text to the snippets Google returns for that query if you already have a page you want to rank. After scoring your text, it will suggest adding some of those suggested terms to your content.

Why this tool is a valuable addition to your online content strategy

Google generates its search snippets based on which sentences from ranked pages best answer the query. In other words, the search snippets are Google’s best (in its opinion) summary of the topic of the query. The semantic analysis of these snippets and the extraction of related terms and topics will give you a better understanding of what you need to include in your content.

Pricing

You can start for free with Text Optimizer. Paid tools begin at $60 per month.