Monday Morning Cool Tool: Recraft

This week’s cool tool recommendation is Recraft – an AI image generator.

Recraft turns your text prompts into high-quality visuals in a consistent, customisable style. You can define your own brand palette, adjust colours and composition, and even refine outputs with built-in editing tools such as background removal and upscaling.

Unlike many AI image generators that only produce raster files (pixel-based images that blur when enlarged), Recraft also creates vector graphics (SVGs) — images built from shapes and lines rather than pixels. That means they stay sharp at any size and can be easily edited or recoloured later in tools like Illustrator, Canva, or Figma.

Features:

• AI image generator & editor – Create, refine, and enhance visuals from text prompts.
• AI vector generator & image vectorizer – Turn raster files into clean, editable vector art.
• Mockup generator – Instantly visualise designs in real-world settings.
• AI photo editor, upscaler, background remover, eraser, and image combiner – Edit, sharpen, or expand your images with simple, intuitive controls.
• Recolouring and text remover tools – Quickly adjust tones, palettes, and typography.
• Image expanding – Extend the boundaries of an existing image without losing composition.

It also supports a full range of format conversions — from JPG to SVG, PNG to SVG, WebP or JPG to Lottie, and JPG to TIFF, with custom DPI and CMYK options for print-quality output.

Pricing

• Free plan: Get started at no cost. Daily credit allowance; images appear in the public gallery.
• Pro plan: From around US $10/month (billed annually). Includes full commercial rights, private image generation, and ~1,000 monthly credits.
• Higher tiers: Up to ~US $48/month for heavier use with larger credit allowances.
  (Free plans have limited rights and credits don’t roll over each month.)