Monday Morning Cool Tool: Subtitle

This week’s cool tool recommendation is SubtitleBee- an auto caption generator.

Captions don’t just make your content accessible to people who are deaf or hard of hearing—they help everyone. They keep viewers watching on mute, boost comprehension for non-native speakers, and even improve SEO.

Healthcare is global, and so are its audiences. Captions and subtitles bridge not only hearing differences but also language gaps, literacy levels, and learning styles. Captions don’t just improve accessibility; they improve performance. Most people scroll social media on mute—especially in healthcare spaces where privacy matters. Captioned videos hold attention longer, encourage shares, and boost recall. They also help algorithms index your content for search and translation, extending the life of your message online.

Luckily, a wave of AI-powered caption tools can now generate subtitles for us. SubtitleBee also includes translation in over 100 languages. It also offers editing of timing, styling (fonts, colours, backgrounds) and branding (logos/custom overlays) so your captions look professional.

Key things to look out for

• Check the free-plan limits (e.g., number of videos, video length) so you don’t hit an unexpected paywall.
• Make sure your translations are accurate (even with AI support you may need to tweak terminology).
• When styling captions, ensure readability: font size, background contrast, sufficient on-screen duration.
• For training/advocacy, make sure captions are not an afterthought: they’re part of the message.
• Consider exporting both burnt-in captions and separate caption files (SRT/VTT) for different uses.
• For inclusive accessibility: include captions even when sound is on; helpful for learners with hearing differences, non-native speakers, and those watching without audio.
• Don’t forget to review/edit to ensure accuracy (especially technical terms, names, medical/advocacy vocabulary).