See on Scoop.it – Health Care Social Media Monitor
Austin’s own Greg Matthews gave a fascinating overview of WCG’s latest study on what social media can tell us about the opportunity to re-align our health care conversations to improve care. He pre…
See on austinhealthtech.com
See on Scoop.it – Health Care Social Media Monitor
ZocDoc, the online doctor-finder, has recently published a white paper on the topic, “Marketing for Healthcare Providers: A Primer for the Digital Age 2013.”
As a healthcare provider, how should you attract new patients and increase patient satisfaction? How do you think about online brand-building and content creation? Should you engage with patients through social media? Can negative reviews online harm your reputation (and if so, what should you do about them)?
I am looking forward to downloading this white paper for a closer read:
http://www.thedoctorblog.com/whitepaper/marketing-for-doctors-healthcare-providers/
See on www.thedoctorweighsin.com
See on Scoop.it – Health Care Social Media Monitor
It has become the great debate in social media marketing: “What’s the ROI? How do you measure it?” Or more directly put: “Does it work? How can you tell?
See on www.thetechnologycafe.com
With the HIMSS13 Conference next week we can expect to hear a lot about how health information technology (HIT) and e-Health is expected to challenge and change the way health care now and in years to come. To be sure great strides have been made in the adoption of electronic medical records, decision support, and patient web portals… with the promise of more to come. Health Apps, in spite of their painfully slow uptake by many consumers, press forward with innovative new to
ols.
Yet in order to realize the full promise of patient-facing like EMRs, PHRs, patient portals and the like, we need to be more mindful of the following “first principles.”
First Principles #1 – Health care delivery and healing occurs in the context of interpersonal relationships.
Today, as in the past, health care is delivered within the context of interpersonal relationships, e.g., the physician-patient relationship. Sir William…
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For the last couple of days I’ve been attending the Physician Strategies Summit (#PSS2013) in Orlando, Florida. One thing I’ve learned is that the physician relations world in general is not highly engaged in social media. Unlike some healthcare marketing conferences, there was not a high volume of people Tweeting during sessions at PSS2013. I believe that is a reflection of the current state of marketing within physician relations. This is one area where hospitals and health systems have been slow to embrace more contemporary marketing tools such as social media and online video. The good new is that there is a huge opportunity to develop marketing programs that are more relevant to today’s social physicians.
Below is the Tweet Report and Twitter Transcript from the Physician Strategies Summit (#PSS2013). Ignore the dates and times for Tweets; I believe that TweetReach’s calendar is malfunctioning. However, the Tweets within the transcript…
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See on Scoop.it – Health Care Social Media Monitor
“In Canada in health care we’re at a point where most hospitals accept the role of social media for branding and communication, but only the lead adopters are using it for patient engagement and for clinical use.” – Ann Fuller, public relations director, Children’s Hospital of Eastern Ontario (CHEO)
Hospitals are inherently conservative institutions and, as such, have been relative latecomers to adopt social media, which are broadly defined as digital channels that can facilitate timely, collaborative and interactive communication.
As they enter the social media fray, hospitals face a host of challenges and decisions. These range from basic upkeep—nothing is more frustrating to a potential user than a neglected or stale-dated facebook or Twitter account—to deciding how interactive to be with patients, and what staff should be trained and involved in social media use.
See on healthydebate.ca
A short note here following the helpful twitter chat today with #hcsmanz [transcript link]
Wikipedia defines netiquette. However, the clearest summary is contained in the following picture:
Better understanding of the conventions for engaging in social media conversations will, hopefully, get more people to stop lurking and join in. Social media conversations are more than tea time conversations. Social media is not only “social” but can be a powerful tool for professional development.
Link at Learn the Net – Your online guide
BBC Webwise making the most of being online.
A useful podcast for social media education is The Social Hour [Friday’s 2100 UMT]
Link to Youth Health 2.0
for articles on social media and mobile technology in public health, e.g.
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See on Scoop.it – Social Media Marketing For Non Profits
By Fanny Gillet On February 20th, #hcsmca discussed the link between social media and self-care in cancer survivors. To begin, I’d like to list the studies on the use of social media in cancer care…
This is a fascinating and growing area of research and one that I am excited to be part of. An increasing number of cancer survivors are using online media to engage in health-related social networking not only as a channel for personal thoughts and feelings, but also as a forum for on-going discussion and information sharing. Social media in this way provides healthcare researchers and practitioners with a framework for a richer understanding of the lived experience of cancer survivorship, and how it evolves over time and at key life stages.
To assess the effect of second generation, home based telehealth on health related quality of life, anxiety, and depressive symptoms over 12 months in patients with long term conditions.
For long term conditions, telehealth has been promoted to reduce healthcare costs while improving health related quality of life (HRQoL), by facilitating self monitoring with remote surveillance by healthcare professionals.
Evidence for the benefits of telehealth is ambivalent, with little empirical evidence on benefits on psychological outcomes.
Methodologically rigorous trials of telehealth in relation to health related quality of life and psychological outcomes are required
What this study adds
Compared with usual care, second generation telehealth had no effect on HRQoL, anxiety, or depressive symptoms for patients with chronic obstructive pulmonary disease, diabetes, or heart failure over 12 months
The findings suggest that claims for potentially salutary or deleterious effects of telehealth are unfounded for most patients
Telehealth should not be introduced with the aim of improving quality of life or psychological outcomes
See on www.bmj.com
The picture-driven social media tool Pinterest made Internet history by rocketing to 10 million subscribers in just under two years, and already surpasses YouTube, Google+ and LinkedIn for referral traffic.
GE’s Cancer Pintherapy Board is a good example of community engagement (while promoting GE’s brand as a “cancer fighter”.) The board features the experiences of participants in GE’s Breast Cancer Mosaic along with information from GE’s Is My Cancer Different website. Alongside this the Pinterest board called Pinspire shares pins from cancer patients and survivors around the world. Users can pin for themselves or in honour of someone they know and features a new ‘cancer journey’ each week.
See on medcitynews.com
Health Care Social Media 