Healthcare market research and strategic advisory firm Manhattan Research, and online patient community network Inspire, in alliance with patient advocacy organization Neurofibromatosis Network, partnered on a study to explore the role of social media in the lives of neurofibromatosis patient and caregivers. The infographic below presents a visual representation of the study’s findings.
This blog shares some links on different aspects of the interplay between Twitter and Medical Conferences. Most provide the potential positives that can come from Tweeting a meeting, but the writer has also included views on the other side of the fence that discuss pitfalls.
See on alexdjuricich.blogspot.ie
Kaiser Permanente has released the results of a new data analysis focused on how physicians, health reporters and policymakers talk about health.
The study found significant differences among the three groups studied, underscoring a need for greater alignment among key influencers. The data analysis, conducted online in December 2012, analyzed 2.3 million health care-related Tweets by online physicians that linked to 218,934 online articles and posts, 464,272 health care-related Tweets by members of Congress that linked to 71,606 online articles and posts, and 132,108 health care-related Tweets by journalists that linked to 36,300 journalist-written articles.
See on xnet.kp.org
Report from IOM workshop on what can be done to increase knowledge and research on how to improve health. Advice offered to physicians and other providers during the IOM workshop included:
See on www.medpagetoday.com
This article shows you three HIPAA-compliant ways you can access your doctor online
Doctors, health centers and hospitals have made great strides in recent years and are now offering more online interaction than ever before between appointments. They’re turning to the Internet and social media to reach customers and provide information about their facility and practice.
But there’s one big, important elephant in the room blocking the digital stampede of online access to your doctor and your healthcare and that’s HIPAA (Health Insurance Portability and Accountability Act of 1996). The privacy rule protects your personally identifiable health information and sets national electronic security standards for your protected health information.
See on mashable.com
Social media is transforming care for rare disease patients in three ways: facilitating diagnosis, connecting patients with treatments and helping create additional funding sources for new therapies.
While therapies for many rare diseases have yet to be discovered, new tools for sharing information, such as social media, provide new hope for rare disease patients and their families.
See on healthworkscollective.com
See on Scoop.it – Health Care Social Media Monitor
Doctors will be encouraged to prescribe smartphone apps to help patients manage conditions ranging from diabetes to depression, the Government has announced.
In an effort to cut down on unnecessary doctor office visits, the UK’s Department of Health plans to ask general practitioners and physicians working at hospitals across the country to encourage their patients to use mobile health apps to track biometrics and symptoms.
In an effort to cut down on unnecessary doctor office visits, the UK’s Department of Health plans to ask general practitioners and physicians working at hospitals across the country to encourage their patients to use mobile health apps to track biometrics and symptoms. – See more at: http://mobihealthnews.com/16401/uk-to-encourage-doctors-to-prescribe-health-apps/#sthash.egX287vz.dpuf
See on www.telegraph.co.uk
See on Scoop.it – Health Care Social Media Monitor
At last week’s Digital Pharma East conference, WEGO Health Activists – social media power users involved daily in multiple online health communities – spoke out on the power of health social media, and the valuable role of transparent company participation.
At last week’s Digital Pharma East conference, WEGO Health Activists – social media power users involved daily in multiple online health communities – spoke out on the power of health social media, and the valuable role of transparent company participation. – See more at: http://www.damarque.com/blog/gianluigi-cuccureddu/consumers-want-pharma-and-healthcare-companies-participate-social-media#sthash.rjzDBsus.dpuf
A survey conducted by WEGO Health in partnership with the Digital Health Coalition showed that in a survey amongst 356 patients, 47% had a negative opinion of pharma companies in general compared with 30% of advocates with overall favorable views on drugmakers. The new survey shows that drugmakers, which want to build positive buzz on social media sites, still have some work to do to improve their image among online patient communities.
Some of the key findings of the survey:
81% of those surveyed see value in the information from drugmakers on products or services, up 9% from last year’s survey.80% of patients agreed that companies should be held responsible for misinformation they spill on social media sites, yet they shouldn’t get in trouble for false statements from consumers.That said, 82% agreed that healthcare companies should bear the burden of correcting erroneous information in social media, and the same percentage of survey takers agreed that false info is a threat to public health.The most mentioned drugmakers included Pfizer, Johnson & Johnson, Novartis and Sanofi.- See more at: http://www.damarque.com/blog/gianluigi-cuccureddu/consumers-want-pharma-and-healthcare-companies-participate-social-media#sthash.rjzDBsus.dpufAt last week’s Digital Pharma East conference, WEGO Health Activists – social media power users involved daily in multiple online health communities – spoke out on the power of health social media, and the valuable role of transparent company participation. – See more at: http://www.damarque.com/blog/gianluigi-cuccureddu/consumers-want-pharma-and-healthcare-companies-participate-social-media#sthash.rjzDBsus.dpufAt last week’s Digital Pharma East conference, WEGO Health Activists – social media power users involved daily in multiple online health communities – spoke out on the power of health social media, and the valuable role of transparent company participation. – See more at: http://www.damarque.com/blog/gianluigi-cuccureddu/consumers-want-pharma-and-healthcare-companies-participate-social-media#sthash.rjzDBsus.dpufAt last week’s Digital Pharma East conference, WEGO Health Activists – social media power users involved daily in multiple online health communities – spoke out on the power of health social media, and the valuable role of transparent company participation. – See more at: http://www.damarque.com/blog/gianluigi-cuccureddu/consumers-want-pharma-and-healthcare-companies-participate-social-media#sthash.rjzDBsus.dpufAt last week’s Digital Pharma East conference, WEGO Health Activists – social media power users involved daily in multiple online health communities – spoke out on the power of health social media, and the valuable role of transparent company participation. – See more at: http://www.damarque.com/blog/gianluigi-cuccureddu/consumers-want-pharma-and-healthcare-companies-participate-social-media#sthash.rjzDBsus.dpuf
A survey conducted by WEGO Health in partnership with the Digital Health Coalition showed that in a survey amongst 356 patients, 47% had a negative opinion of pharma companies in general compared with 30% of advocates with overall favorable views on drugmakers. The new survey shows that drugmakers, which want to build positive buzz on social media sites, still have some work to do to improve their image among online patient communities.
A survey conducted by WEGO Health in partnership with the Digital Health Coalition showed that in a survey amongst 356 patients, 47% had a negative opinion of pharma companies in general compared with 30% of advocates with overall favorable views on drugmakers. The new survey shows that drugmakers, which want to build positive buzz on social media sites, still have some work to do to improve their image among online patient communities.
Some of the key findings of the survey:
81% of those surveyed see value in the information from drugmakers on products or services, up 9% from last year’s survey.80% of patients agreed that companies should be held responsible for misinformation they spill on social media sites, yet they shouldn’t get in trouble for false statements from consumers.That said, 82% agreed that healthcare companies should bear the burden of correcting erroneous information in social media, and the same percentage of survey takers agreed that false info is a threat to public health.The most mentioned drugmakers included Pfizer, Johnson & Johnson, Novartis and Sanofi.- See more at: http://www.damarque.com/blog/gianluigi-cuccureddu/consumers-want-pharma-and-healthcare-companies-participate-social-media#sthash.rjzDBsus.dpuf
See on www.damarque.com
See on Scoop.it – Health Care Social Media Monitor
Here are the essential 6-C’s for physicians and healthcare systems that are just now ent…
As our healthcare systems move toward branding our hospitals and medical practices, it is crucial that we are clear about our business objectives. We must clarify our objectives; we must connect with our communities; we must provide valuable content. This article goes on to clarify all “6-C’s” and how to achieve them!
See on aniccamedia.com
See on Scoop.it – Health Care Social Media Monitor
With millions of people engaged in social networking sites today, it’s important that health care providers are online marketing the right way to their community
Here are Hilary’s top tips for healthcare social media engagment:
Customer Service is Key – Social networking is about creating good customer service and providing your patients with valuable information to enable them to become better acquainted with their illness. Make sure to respond to comments, inquiries and requests in a timely manner. The more you tailor your page to meeting the demands of your patients/users, the better.
Engage Your Audience – Engagement with your community is very important. Be sure to ask questions, offer your opinions and welcome conversations/feedback. The more engaged you are with your community, the more business for you!
Post Interesting Medical Facts – Many pharmaceutical companies are posting interesting facts about their medications utilizing scientific studies to enable their consumers to become more educated about potential side effects. This is a great way to inform and become a valuable resource to your online community.
Consider Blogging -Many health care providers are turning to blogs to educate their community as well. They then share their blog or blog entry on their social networking sites to garner more visibility. Also, offer well-known or already established health care bloggers an article written specifically for their blog. Guest blogging is a great way to get added exposure. In addition, consider appearing on a Blogtalk Radio Show. This will help you build your community and increase your presence on the Internet.
Use YouTube – Many physicians are using YouTube as a way to connect and inform their community about their particular area of expertise. This medium allows the physician to relate to the patient in a more intimate and personal way – “face-to-face.”
Conduct Surveys – Use survey monkey or other free surveys online to ask your community what they want to hear and know about. Then, use the information gathered and deliver what your community is asking for!
Remember Keywords – If you have a blog or post regularly on social networking sites, remember to use keywords so that your health organization will rise to the top of the search engines.
See on www.hilarytopper.com
Health Care Social Media 