Posted in #HCSM

Study Examines Gaps in How Key Influencers Talk About Health Online

twitKaiser Permanente has released the results of a new data analysis focused on how physicians, health reporters and policymakers talk about health.

The study found significant differences among the three groups studied, underscoring a need for greater alignment among key influencers. The data analysis, conducted online in December 2012, analyzed 2.3 million health care-related Tweets by online physicians that linked to 218,934 online articles and posts, 464,272 health care-related Tweets by members of Congress that linked to 71,606 online articles and posts, and 132,108 health care-related Tweets by journalists that linked to 36,300 journalist-written articles.

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