Author: Editor

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Here’s some of the best tips on healthcare social media and marketing doled out at the 2012 Content Marketing World Health Summit.

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In a new study from researchers at the University of Illinois at Urbana-Champaign and other institutions, people who use the internet to acquire health or medical information are less likely to have a fatalistic view on cancer than those who do not. The study, which was published in the Journal of Communication, found that the internet reduced fatalism, which is when people think that getting cancer is a matter of luck or fate, among the less educated and less health-knowledgeable people.

 

“Reducing cancer fatalism, especially among people with low socioeconomic status, is arguably one of the most important public health goals in the nation,” Chul-joo Lee, from University of Illinois at Urbana-Champaign, said in a statement. “Studying the effect of Internet use on cancer fatalism is important, considering that the Internet has become a new, very crucial source of health information for the American public these days. These findings have important implications since we showed that the Internet may be a very effective channel of health communication especially for people with low socioeconomic status.”

 

Lee and his colleagues, Jeff Niederdeppe, Cornell University, and Derek Freres, University of Pennsylvania, surveyed 2,489 cases of people who had been diagnosed with cancer. They studied their TV and internet usage. TV has also been linked to reducing fatalism.

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Since September 2012 (and during previous stand-alone digihealth pulse studies conducted with online moms and health providers) we’ve been collecting reams of data on how people actually find and consume online and social media health content.  After…

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Public hospitals seek advice on patient care from the experts: patients themselves | Modern Healthcare…

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Searching for reliable health information on the internet can be very frustrating. Elad Yom Tov is a senior researcher at Microsoft Research and he’s been trying to find out more about our health search behaviour.

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The new trend will be more personalised apps that are integrated with electronic medical records but better data management must be a priority – warns Malgorzata Filar…

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