Author: Editor

In a week that Jeremy Hunt announced a new initiative to combat the isolation and loneliness experienced by millions of people it does seem extraordinary that so few local authorities and Health and Wellbeing Boards are  exploring how digital technology can connect people and communities. With an increasing number of web and mobile based applications from simple information to more complex care management tools digital technology has the potential to transform the delivery of care and support in communities. It is fair to comment that access to high speed broadband will be an essential element to realising the full potential of digital technology for providing.

An impressive amount of research has been undertaken and reports produced to explore the challenges, barriers and opportunities of encouraging older people to use the internet and digital technology to live more independent and fulfilling lives.  The internet and digital technology has a very valuable…

In modern science, you have no chance of doing significant research without grant money, but individuals can have great scientific ideas and projects. This is when Rockethub comes into place and people can actually try to crowdsource money for that. Finally, a project just made the required money hours before the deadline.

It is time to experiment with the way we experiment. Using the Internet, we will enable the public to fund and participate in an open model of basic scientific research.

The Web, itself the fruit of curiosity-driven basic research, has transformed every industry and creative endeavor it has touched, promoting collaboration, openness and efficiency. But scientists are stuck in a closed, pre-Internet mindset. We aim to change that.

Who are we, and what do we want to do? For 5 years, Ethan Perlstein’s lab at Princeton University has been developing a new evolutionary approach to studying how drugs…

Timing, frequency and content of social media impact its effectiveness.

Hubspot’s Dan Zarrella examined more than 100,000 social media accounts to determine what timing and frequency renders the most effectiveness for outcomes.  Of course effectiveness is different for each specific activity but Zarrella did discover some general guidelines.

Frequency: What is the right amount of frequency in social media?  Am I communicating too often?  Not enough?  The take-away from the finding was to not crowd the content.  Each site will be different depending on the activity of the site but the general recommendation is to have at least two hours on each side of shared links.

Timing: Which days and what time of day are best for generating activity and engagement?   The general guidelines are:

Twitter…late in the day and week are the most tweetable times.  Between 2 PM and 5 PM (EST).

Facebook…. Highest during the weekend.