Author: Editor

Posted in HCSM

Pharma funded social network for oncolology nurses, care teams offers comfort, shared insights

Posted on by Editor

See on Scoop.it – Journeying Beyond Breast Cancer

The Oncology Nurse Community or TheONC was launched in February with the goal of improving the quality of patient care and providing support and useful insights for oncology nurses.

 

“We’re a community and so it’s different from an informational website. It’s a way for nurses and social workers, and even physicians and dietitians to work together,” said Michelle Bragazzi, a community editor for TheONC.org. “Even though you enjoy it, there is a risk of emotional burnout. But there is definitely a lot more support today for oncology nurses than there was 13 years ago.”

 

Since its launch, the majority of engagement on the network, which is restricted to healthcare professionals, has been with the blog section. Additionally, it has weekly quizzes, an area where users can post questions, reader boards and webinars every six to seven weeks. More recently, it began offering continuing nursing education (CNE) credits. Among the conversation topics listed on its message boards most recently are: Encountering death as a new nurse; Lance Armstrong: cancer savior or doping devil?; Thinking like a child can help with coping; and Colon cancer survivors: beware of high carb intake.

 

David Donovan, the vice president of digital project management at Norwalk, Connecticut-based UBM Medica, explained that one of the challenges of the network was to quantitatively measure whether there has been an increase in patient care quality. “We worked with a third party to assess outcomes and it has had a better effect based on a survey of the 5,200 members.”

 

Among the areas covered in the survey were fertility, palliative care, nutrition and test evaluations. About 84 percent of respondents said they have applied what they’ve learned on the network to day-to-day care of their patients, according to an emailed statement from UBM. Almost 90 percent said it’s helped them deliver improved care to patients with cancer.

See on medcitynews.com

Posted in HCSM

How digital will change what pharma marketing means | pharmaphorum

Posted on by Editor

See on Scoop.it – Health Care Social Media Monitor

This article is about the rise in digital technologies and how they have affected the pharma marketing sector. If you look at the consumer marketing role and how the introduction of digital has changed the role in the last ten years there are grounds for worrying that it is going to get even more complex yet.

gital works differently.We can now talk to customers in a new way, where the iPad allows us to bring messages to life almost as if they are on a personal Youtube channel, with movies and the ability to link through to fully detailed support data. But even more than this, digital is interactive and the data on created on the iPad comes straight back to head office.

See on www.pharmaphorum.com

Posted in HCSM

“If we are serious about ‘engaging with the patient’ then we have to make it easy for them to tell us”

Posted on by Editor

See on Scoop.it – Health Care Social Media Monitor

Roy Lilley (@RoyLilley) writes:

 

Some organisations think a Twitter account is a management bugle, an extension of the house news-letter or an advert in a magazine. It’s not. Corporate Twitter (and I include the NHS) can be a notice board but more, it is about opening up a channel to listen. 

 

How about the NHS? Sort out your organisation’s #hashtag and put it on the wall in the lavatories and say; ‘If this place is clean, Tweet it. If it’s not Twitter about it, here’s our #hashtag. If the practice waiting room isn’t up to much, if the receptionist was fabulous or off-hand, if the doc’ was happy or humpy, #hashtag. If the experience on the ward wasn’t right Tweet it at #hashtag. If it was great; #hashtag.

 

Yes, yes, I know; not everyone has a smartphone. But a lot of people do and there are 10m Twitter users in the UK. Nursing has a huge community of users. There is seldom a silver bullet to fix problems but this can be part of a silver buckshot solution to real time knowledge of what the punters see, experience and think.

 

The trick to making this work is for the most senior people in the organisation to monitor their #hashtag. They don’t have to reply, that’s the job of the organisation’s fixer (Every place should have one). But it is the job of the organisation’s bosses to be across what is happening and they can be – in real time. A couple of complaints about the same smelly bog warrants a personal visit. A Twitter pic of an inedible meal deserves a personal look. A compliment deserves a pat on the back.

 

If we really are serious about ‘engaging with the patient’ (which, in English, means listening to the customers who, through their taxes pay for all this) then we really have to make it easy for them to tell us.

See on myemail.constantcontact.com