Author: Editor

At the end of the 19th century, French artists were hired by a toy or cigarette manufacturer to create a series of postcards which would feature the future. Most of the postcards described ordinary processes and activities, but not medicine or healthcare. There might be only one example when they tried to predict the use of a microscope and the work of microbiologists:

This series of interesting postcards show how hard predicting the future of medicine is. As we must walk on the path of evidence based medicine, it’s a real challenge to predict the next technologies and solutions in healthcare. One thing is clear though: the real medical instrument will be the same, proper communication.

Robots replacing doctors?

I’ve given hundreds of presentations and I teach at several universities about the use of social media in everyday medicine and I always highlight the importance of 1) doctor-patient relationship…

Well worth a read if you missed it. Clearly Facebook need to react to all the “my click through rates arent good” stuff, but to be honest I know someone who uses Facebook (major international brand) for quick reach and scale, so this seems to align. Article is from Inside Facebook written by Brittany Darwell

 

Clicks aren’t the right metric for brand advertisers, Facebook Head of Measurement and Insights Brad Smallwood told the audience at the IAB MIXX Conference in New York today.

Smallwood shared results from recent campaign studies that indicated impressions, reach and frequency were more valuable than clicks. Specifically, 99 percent of sales came from users who saw an ad but did not interact with it. Campaigns that optimized for reach were 70 percent more effective at driving ROI, and campaigns that optimized for frequency had a 40 percent increase in ROI.

Smallwood began by outlining the history…

Fellow genomic blogger, Jonathan Eisen, created a great video that describes what open access publishing is about. I’ve always tried to publish in open access journals.

Here is an animated infographic about how they tried to measure health literacy and identify potential problems in 8 European countries. To be honest, the results are quite negative. I’ve been talking about the importance of digital literacy and how we should include it in the medical curriculum, while patients sometimes struggle understanding the information their doctor provides them with.

This animated infographic shows the main outcome of the European Health Literacy Survey (HLS-EU), which formed part of the European Health Literacy Project from 2009-2012.

The project reached its objectives of measuring health literacy in Europe, establishing a European Network (Health Literacy Europe) and of creating advisory bodies on health literacy in eight European countries to manifest health literacy as a topic on the European health agenda.