Author: Editor

Social media when combined with traditional media can put your healthcare brand on the winners’ podium.

Social media is ubiquitous.  Look at the Olympics to see how much social media has become so pervasive.  The Olympics just completed in London has been dubbed the first “Social Media Games.”  The heavy use of Facebook, Twitter and YouTube by fans, athletes and the news media, the 2012 Olympics was unlike any other in the way we watch and interact with the games.

For the 2000 Olympic Games in Sydney few people had high speed internet.  By 2004 with the games in Athens, smartphones were on the scene.  For the Beijing Games in 2008 there were 100 million Facebook users.  But for the games in London there were about 900 million Facebook users and about 500 million Twitter users sending about 400 million tweets per day.

The fans were part of the action…

On Wednesday, the Mayo Clinic Center for Social Media introduced Bringing the Social Media Revolution to Health Care, a new book to help people, specifically health care professionals, join the conversations taking place on social media – conversations that promote health, support people living with chronic diseases, build bridges, deconstruct silos and improve health care.

The book includes a foreword by John Noseworthy, M.D., President and CEO of Mayo Clinic; Preface by Farris Timimi, M.D., Medical Director of MCCSM; a special section about legal concerns by Mayo Clinic Legal Counsel Dan Goldman, J.D., and a checklist for strategic planning.

But what I particularly like about Bringing the Social Media Revolution to Health Care is that the Mayo Clinic invited 30 social media thought leaders to write personal and personable essays on specific common questions and topics about using social media for health and health care. You’ll be familiar with many of…

It’s a great honor for me to be a member of the external advisory board of the Mayo Clinic Center for Social Media and when I had a chance to contribute to a book they started to work on, of course, I was in!

The book was just published and it contains great essays about how social media can help bring revolution to healthcare.

That’s the title of our new book, published by the Mayo Clinic Center for Social Media, and developed in collaboration with members of our External Advisory Board and members of our Social Media Health Network.

We announced the book’s launch this morning during the opening keynote of the 4th Annual Social Media Summit, which we are hosting in collaboration with Ragan Communications.

Bringing the Social Media Revolution to Health Care is available on Amazon ($9.95 Paperback) or in bulk from the Mayo Clinic Center for…