I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week.
This week I’m recommending image-editing app PhotoRoom.
PhotoRoom lets you capture, edit, and mix images by editing objects. In one tap, you can remove the background in your photos and select from different backgrounds like a solid color or design, or import your own image. You can also blur the background, erase it, or desaturate it for a color splash of the subject.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week.
This week I’m recommending the web-based screen-recording tool RecordScreen.io.
This cool tool couldn’t be simpler to use. There’s no software or app to download, nor account needed to access this tool. It’s all web-based and works right from the browser.
You have the choice of recording your screen only or screen with camera.
RecordScreen.io is free to use and compatible with all web browsers.
It’s no secret that goal setting increases your likelihood of social media success, yet it never ceases to amaze me how many businesses have given scant thought to creating their social media goals.
When working with clients to create an online marketing strategy, one of my first questions to them is simply “what are you hoping to achieve with social media?” So many times I see businesses jump on board the latest social network without any thought as to what they actually want to achieve there.
Strategy Without Goals Is Putting The Cart Before The Horse
Without goals, it’s hard to know exactly how well your social media strategy is performing. Clear goals will not only propel your strategy forward, but they will also serve as defined metrics when it comes to measuring your progress.
Common Social Media Marketing Goals
Below you will find a list of some common social media marketing goals — decide which of these are most aligned with your business goals.
For a goal to become a reality, it needs to be specific, measurable, attainable, and realistic, as well as time specific — these are often called SMART goals. SMART goals are one of the longest-lasting, most popular goal-setting frameworks for business.
Let’s take a closer look at what makes a goal SMART
Specific — the more specific you can be with defining a goal, the easier it will be to clearly see what it is you are trying to achieve. Let’s take as an example a goal to grow your Twitter followers.
Measurable — how will you measure your success? For example — double the number of your existing Twitter followers.
Attainable — is your goal attainable? Can you realistically double the number of your Twitter followers?
Relevant — a relevant goal is aligned closely to your business objectives. Does this goal support your business’s objectives, vision, or values?
Time Specific — give your goal a deadline. Double Twitter follower numbers in three months.
Wrapping Up
Setting SMART goals to which you can align your social media activity is a good guarantee of online marketing success. Once you have a clear set of goals, you can track your key performance indicators (KPIs) and metrics more accurately. Make sure to revisit your goals on a regular basis to determine if you are still on track or if something needs adjusting. A winning formula is to measure, adjust and then rinse and repeat.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week.
This week I’m recommending URLList – a bookmarklet that allows you to bring a group of URLs together in one place and then share them with a single link.
Pro Tip!
As recommended by Social Media Examiner, “One use case that isn’t explicitly stated on their site is to create a large list of URLs for all of your different product landing pages and then use that one URL in your Instagram bio.”
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending SEO tool TextOptimizer.
TextOptimizer helps you get a better search engine ranking by optimizing the text on your website. What’s cool about this tool is that it helps you surface topic ideas for your content marketing. You can see what people search for on the internet and tailor your content to answer those questions. Producing content loved by users and optimized for search engines means more organic traffic and more conversion.
Here’s how it works.
Enter your keywords in the search box.
Choose which search engine you want to optimize for.
Choose one of these options – I’ll go with sample text for now.
The tool generates ideas for what I can write about based on what people are currently searching on Google.
If I enter the URL of this website, Text Optimizer generates a score for me to see how well my content is optimized for search.
These are just some of the things you can do with TextOptimizer. It’s a super tool so I encourage you to take a look around it and see for yourself.
Welcome to this week’s social media quick tip. This week I want to show you how to create Twitter lists.
Twitter Lists are essentially filtered timelines and it’s one of the most effective and simple ways to get a handle on your Twitter engagement.
Here’s how it works:
1. Click on Lists on your profile page
2. Click Create New List
3. Name the List and provide a description
4. Designate the List as Public or Private & then hit Save List
5. To add or remove people from your Lists:
Use the person icon drop-down menu on somebody’s profile
Choose add or remove from Lists
Choose the List you would like to add the person to or uncheck the List the person was already a member of
It’s so easy to build a Twitter List and it is such an effective and simple way to get a handle on your Twitter engagement. Each time you follow someone new on Twitter, get into the habit of adding them straight to one of your lists. If you haven’t already started with your lists, start building them today!
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending a free infographic maker – Venngage.
You can choose from 100+ infographic templates and follow the steps below to create your own infographics.
Research suggests that publishers who use infographics grow in traffic 12 percent more than those who don’t. They can also be a fun way to promote brand awareness. In terms of social media marketing, they are an effective way of spreading information (the “viral” process) across multiple social networking sites such as Facebook, Twitter, Pinterest and blogs.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending QuestionDB – a tool designed to help you generate content ideas.
Here’s how it works.
To get started, pick a broad keyword.
From there, whether you’re using the free or paid version of QuestionDB, you can dive deeper.
Then search these individually on QuestionDB, and you will get a list of specific questions about these topics that you can use as content ideas for your blog. And because questions are continually added to QuestionDB, it will help you generate content ideas easily on a continuous basis. To help you write those topics, toggle the “source” button on so that you can click through to where the question was originally asked (and see what others answered).
QuestionDB is free for a maximum of 10 results. The pro version costs $10 per month.
Today I want you to share a tip with you for generating content ideas in under a minute using two similar tools. Use these tools as inspiration for topics you could write about.
1. HubSpot’s Blog Topic Generatortool lets you input up to three different nouns and returns five blog topic ideas for you
2. Portent’s Content Idea Generator allows you to generate content ideas with just one keyword. Be prepared that the tool can throw up some quirky suggestions, but don’t let that put you off. Keep playing around with it until you find one you can work with. I also really like how it shows you best practice tips, such as using metaphors in your writing.
Sometimes all you need is a little spark to get your creativity flowing again, and these tools may just the thing to get your creative juices flowing again.
