See on Scoop.it – Health Care Social Media Monitor
Health tech entrepreneurs and a report released this week look at ways to bridge knowledge and behavior gaps in health technology.
See on gigaom.com
Articles
HealthCare Social Media: What Makes Sense?
See on Scoop.it – Health Care Social Media Monitor
There are a myriad of articles, posts and entire books written on this subject. However, since the internet, social networking and social media are evolving daily, there seems to be always something new to say.
See on healthworkscollective.com
Motivating patients to make wise choices – amednews.com
See on Scoop.it – Health Care Social Media Monitor
Patients are often the biggest obstacle to their own health. Physicians are exploring new communication techniques to help patients make lasting changes.
Marie Ennis-O’Connor‘s insight:
Achieving superior clinical outcomes often depends less on physicians making the right diagnosis and recommending the correct treatment and more on their patients’ willingness to take the necessary steps to maintain or improve their health.
See on www.ama-assn.org
HealthCare Marketing: Create Great Hospital Content | HealthWorks Collective
See on Scoop.it – Health Care Social Media Monitor
Effective healthcare marketing should start with great content.
See on healthworkscollective.com
Denise Silber: Research Partnership To Reveal What Doctors Worldwide Say on Social Media About Cardiovascular Disea
See on Scoop.it – Journeying Beyond Breast Cancer
Denise Silber, President of Basil Strategies, founders of Doctors 2.0 TM & You, said: “We are very excited about the research partnership between Creation Healthcare and Doctors 2.0 TM & You which will bring our participants original data about physician commentary in the cv therapeutic area. And there will be a real benefit to Creation Healthcare to have so many of the world’s most engaged healthcare social media people on hand to discuss and communicate the results in Paris in June.”
Marie Ennis-O’Connor‘s insight:
Doctors 2.0 TM & You and Creation Healthcare today announce a research partnership that will reveal for the first time how healthcare professionals (HCPs) discuss cardiovascular disease and treatments using public social media channels. The research is being conducted using Creation Pinpoint, the world’s first social media monitoring tool dedicated to studying public conversations among HCPs, and will be presented at Doctors 2.0 & You in Paris, June 6-7, 2013
See on newsle.com
Is this the future of healthcare?
Could consumers using kiosks to speak remotely with physicians be the future of healthcare – or at least one affordable component? The Healthspot Station is an enclosed kiosk equipped with a teleconference system, allowing patients to speak privately with a doctor on-screen. Using equipment available in the kiosk, the patient works with the physician to remotely gather health-related data such as weight, height, temperature, and blood pressure. Healthspot claims to be “the first true integration of telehealth and primary care.”
Here’s how Healthspot describes its system (Source: Healthspot.net):
Visit the HealthSpot Station for a variety of primary care conditions. HealthSpot literally gives you the tools you need to get better — integrated medical equipment and board certified doctors make your neighborhood HealthSpot Station the one-stop option for great care. And online follow-up care ensures that the end of your appointment is only the beginning of better health.
“When you use…
View original post 60 more words
Apple launches dedicated ‘Apps for Healthcare Professionals’ collection
See on Scoop.it – Health Care Social Media Monitor
One of the updates to the Apple App Store recently is the inclusion of a specific collection entitled, “Apps for healthcare professionals”.
This collection can be found within the ‘Medical Category’.
It is a useful starting point for physicians with new mobile devices looking for relevant apps.
The collection is further subdivided into:Reference Apps, Medical Education Apps, EMR & Patient Monitoring Apps, Nursing Apps, Imaging Apps, Patient Education Apps andPersonal Care Apps.
See on www.imedicalapps.com
Some very valuable points here – as a PR professional, I particularly agree with Brian’s point about a lack of any integrated communications strategy.
Over the last 5 years, social media marketing has grown from a platform of skepticism by brands to an essential tactic of marketing plans. Unfortunately, as more and more businesses further incorporate social media into their marketing, its primary use and strategic place has diminished. It has become the “go-to” for many businesses and professionals who simply don’t understand it. Unfortunately, it is these users who are simply ruining its effectiveness for those who do understand it.
There are countless problems with a majority of social media marketing plans. Are you guilty of them? Let’s have a look at a few major ones:
Unrealistic expectations
For top executives to accept social media as a marketing tactic, marketing professionals had to prove to them it worked. As marketers always encounter, executives want to see their efforts tied to a specific sales number. The thought is, if sales didn’t increase, what was…
View original post 894 more words
4 tips for using social media to attract new patients
See on Scoop.it – Health Care Social Media Monitor
Social media provides an effective tool for getting noticed, interacting with, and gaining new patients.
See on www.kevinmd.com
In May 2012, Ashley Weinhandl from the Ontario Hospital Association interviewed me to find out more about #hcsmca (Health Care Social Media Canada). She asked me:
- Why did you decide to launch #hscmca?
- What were your objectives?
- Did you get the results you expected?
- How do you make sure everyone feels included?
- Why is hcsmca important to the health care community?
- So where does hcsmca go from here?
Here is our conversation.
