Articles

Posted in #HCSM

The hospital at home: 57% of poll respondents believe traditional secondary care has no future

Posted on by Editor

See on Scoop.it – Health Care Social Media Monitor

70% of people globally are receptive to toilet sensors, prescription bottle sensors or swallowed monitors. 66% of people say they would prefer a personalized healthcare regimen designed specifically for them based on their genetic profile or biology. 53% of people say they would trust a test they personally administered as much or more than if performed by a doctor.30% of people would trust themselves to perform their own ultrasoundHalf of those surveyed would trust a diagnosis delivered via video conference from their doctor. 72% were receptive to communication technologies that allow them to remotely connect to their doctor. (N=12,000. Countries included in poll: Brazil, China, France, India, Indonesia, Italy, Japan, USA) 

See on online.wsj.com

Posted in #HCSM

Is social media right for #pharma ? #hcsm

Posted on by Editor

See on Scoop.it – Health Care Social Media Monitor

It looks like the shine is starting to come off the number one social media site in the world, Facebook.   Now comes word in a  big shift from the stance Facebook took a year ago, when agencies called out the fact that posts published by clients were being seen by fewer of their fans, that  marketers are going to have to pay for reach on Facebook via ads as organic posts are seen by less than 1% of users. Is this a sign that social media doesn’t hold promise for pharma marketers ?  No, not at all.  It’s a sign that you need to better understand your patients and the channels they use to get health information and make decisions.

The very thing that makes marketers want to have a presence on Facebook— the sheer number of users— makes the platform a marketing challenge. You’d better create content that’s relevant, fun, and useful.

In a recent survey 21% of executives surveyed say their employees are mediocre or weak across all digital areas.  Only 8% of survey respondents say their employees are strong in all areas of digital marketing. Nowhere is this more true than within pharma where most organizations are content to be stuck in Web 1.0 while consumers are turning more and more to the Internet for health information. Pharma needs technology people who can strategize and separate hype from reality to both need consumer needs while providing a good ROI.

 

Although consumers have integrated social media into their daily online lives the popularity of these sites has made it harder to cut through the clutter.  In addition not all disease states warrant a social media presence as there are significant privacy issues.  For example Twitter will now show people ads based on their browsing history.  It’s now more important than ever for DTC marketers to understand their target audiences to determine if they can add value to patients via a social media marketing campaign.

Read at: http://worldofdtcmarketing.com/is-social-media-right-for-pharma/social-media-and-healthcare/

See on worldofdtcmarketing.com

Posted in #HCSM

Use of social media ‘humanises’ doctors #hcsm

Posted on by Editor

See on Scoop.it – Health Care Social Media Monitor

Engagement with social media on health issues “humanises” doctors in the eyes of patients, a consultant rheumatologist told delegates at the ICGP Winter Meeting.

 

Galway-based Dr Ronan Kavanagh, who addressed members through a pre-recorded interview that is available on YouTube, said his engagement with social media sites like Twitter “allows me to present a more human side of myself to patients”.

 

Dr Kavanagh writes regular blog posts that help patients “decipher topical medical news” and his Facebook page allows for a certain discussion with the patient population. “I’m happy to answer generic questions, as opposed to questions specific to their healthcare,” he said.

Social media also facilitated him in connecting with the international rheumatology community.

 

Dr Kavanagh acknowledged many doctors were not interested in social media but emphasised that it was a very powerful tool.

 

“You need to be at least aware that it is going on. If you are sceptical and there is a GP practice down the road offering a social media service to patients, just see what happens,” he said.

 

In response, one GP at the workshop, expressed a view shared by many, that GPs were “overwhelmed” and engaging with social media seemed like more work. “My concern is this is another addition to my overwhelmed life,” he said.

 

Medical columnist Dr Liam Farrell, who hosted the workshop with ICGP Network of Establishing GPs (NEGs) Director Dr Peter Sloane, said that although social media “sounds like a lot of work”, it could reduce workloads if used “astutely”.

 

The Facebook page of the Haxby Group, a provider of GP services in the UK, was shown to delegates. The page — as opposed to profile — updated patients on surgery times, commencement of seasonal flu vaccines, professional achievements of staff, and national and international media news. Patients who ‘liked’ the page would receive latest news into the feed on their own Facebook profile pages.

 

None of the GPs attending the meeting raised their hand when asked if they had a practice Facebook page, which is free to set up, whereas several had paid-for practice websites.

 

Read more at: http://www.imt.ie/news/latest-news/2013/12/use-of-social-media-humanises-doctors.html

See on www.imt.ie

Posted in #HCSM

Patients’ and health professionals’ use of social media in health care: motives, barriers and expectations.

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See on Scoop.it – Health Care Social Media Monitor

To investigate patients’ and health professionals’ (a) motives and use of social media for health-related reasons, and (b) barriers and expectations for health-related social media use.

Marie Ennis-O’Connor‘s insight:

the results of this study indicate disconcordance in patients’ and professionals’ motives and use of social media in health care. Future studies on social media use in health care should not disregard participants’ underlying motives, barriers and expectations regarding the (non)use of social media.

See on www.ncbi.nlm.nih.gov

Posted in #HCSM

The Power of Social Media is Shaping the Future of Health Care

Posted on by Editor

See on Scoop.it – Health Care Social Media Monitor

Marie Ennis-O’Connor‘s insight:

 Farris Timimi, M.D thoughts on social media engagement …All too often, health care providers view health care social media as a risk more than an opportunity, which can lead to risk-averse avoidance of online engagement. But not participating with our patients online ignores two facts:

Social media has grown explosively, with social network participation accounting for nearly one-fifth of all time spent online.When online, our patients are increasingly seeking health care information, which is now the third most common online activity.

These facts highlight the reality that health care and social media are already “living together.” In marrying the two we can help legitimize the relationship for the good of our patients and society.

As health care providers, we must walk with our patients as they journey from health to illness, and from illness to recovery. Social networks allow us to share content and join conversations that reach beyond the confines of time and space.

We must be present in those conversations. This is the future of health care.

See on futureofhealthcareblog.mayoclinic.org