Posted in #HCSM

A-Z of HCSM: Z is for Zoom #AtoZChallenge

AtoZ2019tenthAnn

26 posts. 26 days. 26 letters of the alphabet, one blog post beginning with each letter.

Z is for Zoom

So I made it through to Z and with the exception of one letter (for the life of me I couldn’t come up with a social media related word for X!)  I stuck to the challenge.

It’s been a great way to get into a daily blogging habit and I highly encourage you to consider doing something similar for your own niche.

Now on with today’s post.

Zoom is a tool I use several times a week for conference calls. It allows you to have video conferences with anyone from around the world. You can also hold online meetings, trainings, webinars and conference calls with the Zoom app.

The free plan allows unlimited one on one video conferencing and up to 40 minutes for groups. It also includes screen share, a chat function and a record feature.


For more productivity tools like Zoom, check out my list of 30 Essential Productivity Tools Every Business Owner Should Try In 2019

Posted in #HCSM

A-Z of HCSM: Y is for YouTube #AtoZChallenge

AtoZ2019tenthAnn

26 posts. 26 days. 26 letters of the alphabet, one blog post beginning with each letter.

Y is for YouTube

YouTube has more than 1.8 billion monthly active users, and remains the online video leader. 

People around the world are now watching a billion hours of YouTube’s content every single day.  That’s a huge amount of time spent watching diverse content on the channel.  Here are some more staggering stats to consider.

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YouTube is the second largest search engine in the world with added SEO potential due to its Google connection.  YouTube also has live-streaming options and social tools, which it’s expanding as it works to keep in line with evolving consumer trends.

Mobile devices now account for 70% of all time spent on YouTube by adults in the US, according to research from comScore. Audience reach is bigger on mobile than on desktop for 99 of the top 100 YouTube channels in the United States.

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Mobile viewing is especially popular with younger adults (age 18-34) and women, the analysis found. YouTube mobile viewers tend to watch shorter-form videos than desktop viewers do. However, mobile viewers watch nearly three times as many videos per month, on average.

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Check out more YouTube stats here 

YouTube is a platform that people are searching every day for how to solve their problems and get their questions answered. As a form of patient education and health promotion, it has great potential but recent studies show it is not being used to its full potential.

2013 study which examined the effectiveness of YouTube as a source of medical information on heart transplantation found it time-consuming to find high-quality videos and recommended that more authoritative videos by trusted sources should be posted for the dissemination of reliable information. Similarly, a 2015 study found that in YouTube videos related to skin cancer, there was a missed opportunity for cancer prevention and control.

These findings notwithstanding, there are some good examples of medical organizations who are already using YouTube to communicate health information. Mayo Clinic, in particular, stands out, with over 250K subscribers to its channel. I particularly like its series of Mayo Clinic  Minute videos.

If you don’t already have a YouTube channel for your practice, check out my guide to getting started with YouTube here


You might also like to read 9 YouTube stats to inform your marketing strategy in 2019

 

 

Posted in #HCSM

A-Z of HCSM: W is for WordSwag #AtoZChallenge

AtoZ2019tenthAnn

26 posts. 26 days. 26 letters of the alphabet, one blog post beginning with each letter.

W is for WordSwag

WordSwag is a mobile application that turns your ideas, quotes, and content into attractive graphics that can be shared on social media.

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Here’s how it works

1. Select your picture (Word Swag also includes 590,000+ free backgrounds!)
2. Edit your text (you can also choose from hundreds of captions and quotes)
3. Select one of 48 text styles.
5. Save or share your creative design on Instagram, Twitter & Facebook.

Posted in #HCSM

A-Z of HCSM: U is for Unsplash #AtoZChallenge

AtoZ2019tenthAnn

26 posts. 26 days. 26 letters of the alphabet, one blog post beginning with each letter.

U is for Unsplash

Unsplash is a royalty-free stock image resource which gives you access to a bank of 50,000+ free-to-use photos.

All photos are licensed under Creative Commons Zero, “which means you can copy, modify, distribute and use the photos for free, including commercial purposes, without asking permission from or providing attribution to the photographer or Unsplash.”

Here’s a selection of healthcare-related images from the site.

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Posted in #HCSM

A-Z of HCSM: T is for Trend #AtoZChallenge

AtoZ2019tenthAnn

26 posts. 26 days. 26 letters of the alphabet, one blog post beginning with each letter.

T is for Trend

To succeed on social media, it’s essential to stay ahead of the curve and understand the latest social media trends.

In my annual social media marketing predictions for 2019, I identified 14 major trends that should claim your focus this year. It’s a lengthy post so if you are short on time,  I’ve highlighted five of these trends which I think will have particular relevance to medical marketing.

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Posted in #HCSM

A-Z of HCSM: S is for SlideShare #AtoZChallenge

AtoZ2019tenthAnn

26 posts. 26 days. 26 letters of the alphabet, one blog post beginning with each letter.

S is for SlideShare

Owned by LinkedIn and with over 18 million uploads and 80 million users, SlideShare is the world’s largest professional content sharing community.

Surprisingly, given how the platform is optimized for social sharing, including the ability to embed presentations (as I’ve done below), it’s often overlooked and underused in healthcare marketing.

How To Use SlideShare

1. Use SlideShare for research

Get up to speed on any topic. Instead of scrolling through pages of text, you can flip through a SlideShare deck and absorb the same information in a fraction of the time.

2. Share your insights and get noticed

Show what you know through a presentation, infographic, document or videos. When you upload to SlideShare, you reach an audience that’s interested in your content – over 80% of SlideShare’s 80 million visitors come through targeted search. This can help you build your reputation with the right audience and cultivate more professional opportunities.

Take Action: Expand your content marketing and raise your online profile in 2019 by tapping into the power of SlideShare. The good news is that you don’t even have to create original content to do this. Simply find some content you have already written and get ready to breathe new life into it.

Posted in #HCSM

A-Z of HCSM: R is for Ripl #AtoZChallenge

AtoZ2019tenthAnn

26 posts. 26 days. 26 letters of the alphabet, one blog post beginning with each letter.

R is for Ripl

If a picture says a thousand words, a video tells a million.

Video marketing can help you tell your story in a more entertaining, educational and inspiring way so if it’s not already part of your strategy, it’s time to get on board.

If the thought of creating video feels overwhelming, you can always start small using a tool like Ripl –  a mobile app (iOS and Android) that lets you create short animated videos with professionally designed templates.

Ripl

Ripl was created to empower every small business owner to build an amazing brand. We made the Ripl app simple, quick and intuitive because business tools should do the work for you, not make more work for you.

You can choose from 200+ animated designs to easily create posts that fit your unique brand. You can add your photo(s) and text, choose a design template, customize the post for your business, and share in one tap to your social media accounts.

Ripl is integrated with the major social media platforms, so sharing your final video is easy. Once you’ve connected your social profiles to Ripl, you can post directly to Facebook, Facebook groups, YouTube, LinkedIn, and more. You can export your videos if you want to use them outside of your social media platforms.

Ripl is free to download and includes an assortment of free designs. Additionally, we offer Ripl Pro—a paid subscription that offers more designs, more music options, logo and brand customizations, scheduling features and more.

Posted in #HCSM

A-Z of HCSM: Q is for Quuu #AtoZChallenge

AtoZ2019tenthAnn

26 posts. 26 days. 26 letters of the alphabet, one blog post beginning with each letter.

Q is for Quuu

Content curation is the process of gathering information relevant to a particular topic or area of interest.  Not only is it a way of providing value and consistency to your followers, but it’s also a great way to raise your online visibility and establish you as a thought-leader in your niche (to read more about this, see How To Curate Content Like A Pro).

To do it right requires an investment of time and that’s where Quuu can help. Quuu is a hand-curated content suggestion platform that connects to your scheduling tool of choice (I use Buffer to schedule my updates).

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Just sign up, connect your account and choose from over 300 interest categories to receive suggestions that matter to you and your audience. With the free account, you can choose up to 5 interest categories, get suggestions automatically sent to your connected accounts two times a day (six for a paid account).  Relevant suggestions will be queued to your scheduling too where you can choose to manually curate posts yourself or Quuu will post for you.

Check it out at http://www.quuu.co

Posted in #HCSM

A-Z of HCSM: P is for Proofreading #AtoZChallenge

AtoZ2019tenthAnn

26 posts. 26 days. 26 letters of the alphabet, one blog post beginning with each letter.

P is for Proofreading

Charles Dickens described proofreaders as having “… much natural intelligence, much-superadded cultivation, considerable readiness of reference, quickness of resource, an excellent memory, and a clear understanding.”

Presenting your readers with clear and compelling copy enhances your online credibility. To enhance your proofreading skills, I’ve put together this list of 8 tips and techniques which I rely on when I write online copy.

1. Proofreading Requires Concentration And Focus

One of the biggest proofreading mistakes you can make is to leave the task to the last minute and then do it too quickly. Nothing is ever done to perfection when something is rushed Always proofread your work in a quiet place that is free of distractions. Turn off your phone, TV, and radio to fully concentrate on the task at hand. This is especially important for longer work.

2. Don’t Proofread When You’re Tired

Do you know those signs on the motorway that remind you of the dangers of driving while tired? It’s the same for proofreading. Trying to proofread late at night when you are tired and your concentration is poor increases the chance you will miss essential errors. Come back with fresh eyes the next morning if you can.

3. Read It Out Loud

This is a really useful tip. If you read aloud, your ear might catch errors that your eye may have missed. It’s especially helpful for identifying run-on sentences and spotting any that don’t flow well or make sense.

4. Print Out Your Work

You’ll always notice more errors on a printed copy of your work. Using a blank sheet of paper to cover up the lines below the one you’re reading keeps you from skipping ahead of possible mistakes.

5. Pay Attention To Punctuation

Poor punctuation really undermines your professionalism. Pay particular attention to misplaced (or missing) commas and apostrophes.

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6. Keep Reference Sources On Hand

While a spell checker is useful, it can miss different meanings (for example, except vs accept). This is where a reference source such as Merriam-WebsterRoget’s Thesaurus, and The Elements of Stylare so useful. Whether it’s the online or hard-copy version, keep one close to hand as an essential guide to using the right words in the right context.

7. Check Your Facts

If you are presenting facts in your content, be sure the sources are legitimate. Check and re-check the provenance of quotes and statistics.

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8. Ask Someone Else to Proofread It

Final tip. Ask someone you trust to proofread the text for you. You will be amazed at the mistakes you’ve missed. A second person will also be in a better position to evaluate whether the sentences make sense or not.

I hope you found these tips helpful. It’s good to remind ourselves of the importance of mistake-free writing in presenting a positive and professional online impression.

Posted in #HCSM

A-Z of HCSM: O is for Optimize #AtoZChallenge

AtoZ2019tenthAnn

26 posts. 26 days. 26 letters of the alphabet, one blog post beginning with each letter.

O is for Optimize

Optimization in business is all about maximizing your assets – to make something, as the dictionary definition goes, as good as possible.

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Today I want to talk to you about how you can optimize four critical aspects of your website so more patients can find your site, starting with optimizing for mobile search.

1. Mobile Search Optimization

Most people aren’t looking searching for information on a desktop or laptop anymore. They are looking at it on a phone or tablet. Recent studies show 52% of smartphone users gather health-related information on their phones. This means that your website needs to be easy to read no matter where your patient may access it.

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Having a mobile-responsive site (ie one that automatically changes its layout and placements of certain menus and buttons automatically) is important because firstly, not only are over half of patients searching online for health information on their smartphone, but secondly, Google now gives ranking priority to those sites that are mobile friendly.  In fact, Google has stated that it will penalize websites that aren’t mobile-responsive, so if your site isn’t optimized for mobile devices, you’ll likely lose out significantly in the organic search rankings.  To check if your site’s design is responsive, enter its URL into this Google tool.

2. Optimize Your Content For Google Search

If you want more people to find you online, you need to optimize your website through good search engine optimization practices. SEO (the ability to optimize your site for search engines),  is a detailed and sometimes confusing process, and you may want to hire an SEO expert to do it for you. If you don’t want to hire someone, there are search engine optimization tools available to help you do your own SEO — and many of them are free. I’ve put together this list of the best free SEO tools out there to help you instantly improve your online marketing.

3. Optimize Your Content For Voice Search

The majority of patients searching for information on the web still trust search engines but the way people search for information online is changing. Increasingly, people are using voice search on their smartphones, tablets or voice assistants (like the Amazon Echo or Google Home devices) to search for information on the internet (yet another compelling reason to make sure that your site is optimized for mobile).

According to comScore’s forecasting, 50 percent of searches will be performed through voice functions in 2020 and the majority will be done without even looking at a screen.

In essence, voice searches are largely about answering questions, not about focusing on individual keywords. SEO is fast becoming AEO (Answer Engine Optimisation).

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To quote NewsCred, “If you’re a marketer, “What’s the Alexa strategy?” will be a question you’ll be expected to answer.”

Here are some tips to consider while generating content for voice activation devices:

  • Write in a conversational tone
  • Use long-tail keywords
  • Account for misspelled/misinterpreted words (sometimes Siri or Alexa can misinterpret what you’re saying).

4. Optimize Your Website For Local Search

If you want more people to find you online, you need to optimize your website through good search engine optimization practices. And if you want to attract new patients, your website also needs to be optimized for your local area. When someone uses the internet to locate a Medical Practice nearby, it’s critical that your website appears in those results (searches on mobile devices containing the phrase “near me” has skyrocketed in recent years).

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Recommended Reading:  Why and How You Should Optimise Your Medical Website For Local Search