Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Add SlideShare To Your Healthcare Marketing Strategy

Welcome to this week’s quick social media tip. Today I want you to think about how you can add SlideShare to your content marketing strategy.

Owned by LinkedIn and with over 18 million uploads and 80 million users, SlideShare is the world’s largest professional content sharing community.

Surprisingly, given how the platform is optimized for social sharing, including the ability to embed presentations (as I’ve done below), it’s often overlooked and underused in healthcare marketing.

How To Use SlideShare

1. Use SlideShare for research.

Get up to speed on any topic. Instead of scrolling through pages of text, you can flip through a SlideShare deck and absorb the same information in a fraction of the time.

2. Share your insights and get noticed

Show what you know through a presentation, infographic, document or videos. When you upload to SlideShare, you reach an audience that’s interested in your content – over 80% of SlideShare’s 80 million visitors come through targeted search. This can help you build your reputation with the right audience and cultivate more professional opportunities.

Top Tip: The good news is that you don’t even have to create original content to do this. Simply find some content you have already written and get ready to breathe new life into it.

Here’s to your social media success!

Posted in #HCSM, Thursday Tip

#ThursdayTip: How to Follow Topics on Twitter

Welcome to this week’s quick social media tip. This week I want to show you how to follow topics on Twitter. Following a Topic allows you to stay informed on what’s happening and see more relevant content about that topic.

Here’s how to follow topics on Twitter

From your Home timeline

  1. While scrolling through your Home timeline, you may notice that Twitter will suggest a Topic for you to follow.
  2. Simply Tap the Follow button next to the suggested Topic to follow.

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From your Topics menu

Tap Topics in your profile icon menu.

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Tap Follow some Topics to browse by category type.

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From within each category and sub-category type, tap the Follow button next to the Topics you’d like to follow.

When finished, tap Done.

Note:  Just like with accounts you follow, you can unfollow Topics at any time.

How to unfollow a Topic

From your Home timeline:

  1. In your Home timeline, navigate to a Tweet about a Topic you’re currently following.
  2.  Tap the  icon from the top of the Tweet and select Unfollow.

From your Topics: 

  1. Tap Topics in your profile icon menu.
  2. Tap Unfollow next to the topic.

Worth Noting

Topics you follow are public.

Anyone who can see your full profile can view the Topics you follow. If your Tweets are protected, only your followers will be able to see your Topics.

How to see the Topics someone follows

You have the option to see the Topics that someone else is following. You’re able to view their Topics if their Tweets are public, or if their Tweets are protected and you’ve been approved as a follower.

On the Twitter for iOS and Android app, and twitter.com:

  1. Go to their profile.
  2. Click or tap the more menu  at the top of their profile page.
  3. Select View Topics.

Here’s to your Twitter success!

Posted in #HCSM

Webinar: How Digital Health Empowers Cancer Patients To Become Active Partners In Their Care

Update: To view recording of this webinar go to: How digital health empowers cancer patients to become active partners in their care — YouTube

It’s increasingly acknowledged that engaging patients — and their caregivers — in digital health design is a necessary step in the development of digital technology that not only works but works for end-users in the everyday context of their lives.

Heretofore, too many developers assumed they understood what patients needed, but in reality, many appeared to be motivated more by the cleverness of new technology than actual improvements in health outcomes.

Despite the progress the healthcare industry has made in bringing patients closer to the design process, there still exists a gap between including patients and including patients in ways that are purposeful and meaningful

Clinicians may be experts in disease, developers in technology, but patients are the experts in their own lives. They know better than anyone what it takes to live with a condition day in and day out day. Ultimately, it is their insights that will help build better digital health solutions.

On Thursday 4th November I will be hosting a discussion on this topic via Zoom. Join me to discover how digital health can empower cancer patients and ways to enable shared decision-making with the co-creation of digital health solutions.

Register Here

You might also like to read: A Patient Engagement Manifesto: Guiding Principles For Digital Health Transformation

Posted in #HCSM, Thursday Tip

#ThursdayTip: How to Add GIFS to Your Tweets

Welcome to this week’s quick social media tip. This week I want to show you how to add GIFS to your tweets. 

Want to add variety to your tweets and help them stand out? Try adding GIFs.

Here’s how

From the Tweet compose box, click the GIF icon to search for and select a GIF from the GIF library.

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When you choose a GIF, the image will attach to your Tweet in full size.

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Click Tweet to post.

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Notes

  • GIF attachments do not count towards the character limit in a Tweet.
  • Animated GIFs can’t be included in Tweets with multiple images. You can send only one GIF in a Tweet.
  • Twitter supports looping GIFs. If your animated GIF doesn’t loop and plays a single time, it will display as a static image.
Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Save Searches on Twitter

Welcome to this week’s social media tip. Today I want you to show you how to save searches on Twitter.

1. Go to the Search tab 

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2. Enter your search into the search box.

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3. At the top of your results page, tap the three dots icon  and then tap Save. 

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4.Next time you tap the search box, a pop-up menu will display your Saved searches.

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5. To remove a search: Tap on delete saved search.ad759305-df08-40b2-a190-eea658880b6b

 Note: You may have up to 25 saved searches per account.

 

 

Posted in #HCSM

#ThursdayTip: How To Pin A Tweet

Welcome to this week’s social media tip.

Pinning a Tweet allows you to showcase your best content at the top of your profile page for as long as you’d like.

In the past Twitter typically only allowed viewers to see posts in a sequential timeline which meant that your most important or relevant content quickly got lost in the fast-moving Twitter stream.

To solve this issue Twitter now allows you to pin a tweet or keep it placed at the top of the newsfeed giving you more editorial control as to what a viewer will see first when visiting your page.

How To Pin A Tweet

It’s super quick and easy to do. Follow the steps below to pin your first tweet.

1. Open up your Twitter Profile Page.

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2. Choose a Tweet you would like to Pin. Select “Pin to your profile page”.

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3. The Tweet will now automatically appear at the top of Page.

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4. To remove a pinned tweet, simply click on the “unpin” option. 

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It’s a good idea to review your pinned tweets regularly to make sure you are sharing up-to-date posts. Out-dated pins will make your profile look out-dated too.  To refresh your Twitter profile simply choose another tweet to pin. Twitter will ask you to confirm if you want to replace your current pinned tweet.

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It couldn’t be easier to follow these steps and it’s something you should certainly do to highlight your accomplishments, share your latest news, and bring your viewers attention to the posts you want them to see first.

Here’s to your tweeting success!

Posted in #HCSM

Data Never Sleeps: Here’s What Happens Every Minute Online [Infographic]

Data never sleeps and it shows no signs of slowing down. Domo

 

Last year I posted a mesmerizing graphic on just what happens every 60 seconds online.

I was curious to know how that has changed with the impact of the pandemic on our digital consumption. 

“Our 9th edition of Data Never Sleeps illustrates the impact of the coronavirus pandemic on the increasing digitization of daily life and how technology is helping re-imagine the future of work” – Domo

Stats at a Glance

Not surprisingly Zoom, Teams and Slack use increased for those of us working from home.

Shopping and Netflix streaming dominate the chart as we turned online in droves for shopping (6 million of us shop online every minute of the day!) and entertainment.

An incredible 5.7m searches are performed every 60 seconds.

Actionable Tip: If you want your website to rank higher in Google you have to make sure that you’re using the right keywords. Keyword research is vital because identifying the terms people are searching for will determine the kind of content you create and the way you will optimize it. Click here to learn more.

You can see there are plenty more insights to glean from this graphic. Use these stats to determine where to focus your social media marketing efforts this year. 

Posted in #HCSM

9 Tips to Help You Build a Better Healthcare Blog

Do you blog for your healthcare communications?

Whether you’re new to blogging, or you’ve been blogging for some time, these tips are designed to steer you in the right direction of building a better blog.

1.Perfect Your About Page

For new visitors to your blog, this will be one of the first pages they will visit, so it’s worth taking time to make it as professional as possible. Use this space to share the story of why you do what you do to advocate for disease awareness and educate and support your community.

2. Check Your Blog’s Load Speed

Does your blog load quickly? A good site will load in 2 seconds. If your blog is taking longer than that, consider that around 40% of people will leave a site if it doesn’t load in 3 seconds. You can check your blog’s loading speed with a tool like GTMetrix.com.

Insider Tip: If you like to add lots of images to your blog, be aware that large images can slow your blog down. Resizing your images can speed up the loading time. Upload your image to Picresize.com for quick and easy resizing.

3. Declutter Your Sidebar

Does your blog have a sidebar? Has it become crowded with widgets? Then it’s time to declutter Marie Kondo style. Get rid of anything that doesn’t add something valuable to the reader’s experience.

4. Showcase Popular Content

One thing that you should keep on your sidebar is a list of your most popular content. Use this space to showcase your best writing. And be sure to put hyperlinks in each of your posts that direct people to other popular posts on the same topic.

5. Make It Easy For Readers to Find Information on Your Site

Providing helpful information is great, but you also need to be sure that readers can find that information. By adding categories and tags to your posts, you make it easy for readers to find the information they need when they come to your blog. It also increases views on your other posts tagged with the same keywords.

6. Create An Email Sign-Up Form

Encourage readers to sign up to receive your latest posts. Nancy Stordahl, who blogs at NancysPoint.com, advises “anyone who wants to increase readership to her/his blog to consider sending out a monthly or weekly email with links to new posts and possibly one or two older ones. “I became very frustrated with Facebook’s algorithms because it seemed no one was seeing posts I shared. Having your own email list puts you and your readers in control.”

7. Add Social Sharing Buttons

By making it easy for visitors to your blog to share your content, you increase the likelihood that they will take this action. When more people share your content, you increase the chance of driving more visitors to your blog, and having your content seen by more people.

8. Choose Typography Carefully

Typography is made up of elements such as font type and size, kerning (white space between individual characters or letters), and tracking and spacing. It’s an important factor in making your content more readable for visitors to your site.

9. Backup Your Blog

Finally, you’ve put a lot of effort and time into your blog and you don’t want to risk losing all your great content. You never know when your blog might get hacked, and the best defense is scheduling regular backups using a plug-in like BackWPup.

You might also like to read: Need a topic for your healthcare blog? Here are 12 ideas to get you started

Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Optimise Your Social Media Profile

Welcome to this week’s quick social media tip. If you find yourself with some extra time on your hands, why not take the opportunity to review your social media profiles. 

Your social media profile is the first place people will find you online so it’s important you make a good first impression. Check out this video quick tip to make your social media profile shine.

 

Here’s to your social media success!

Posted in #HCSM

A Step By Step Guide To Creating A YouTube Channel For Patient Education

As a form of patient education and health promotion, YouTube has great potential but currently, it’s not being used to its full potential.

Aside from patient education, YouTube is a significant addition to your marketing toolkit. Owned by Google, it’s the second largest search engine in the world with added SEO potential due to its Google connection.

YouTube At A Glance

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If you don’t already have a YouTube channel for your practice, perhaps now is the time to consider it.

A Step By Step Guide To Creating Your YouTube Channel

Follow these simple steps and you will have your own YouTube channel up running and ready to reap rewards.

Step #1 You’ll need a Google account to sign-in to YouTube

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Step #2 Next click on “My Channel”

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Step #3 Now add your business name or your own name 

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Step #4 Create a title for your channel

Your channel title should be descriptive and briefly tell viewers what your channel is about.

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Step #5 Select Customize Channel to fill in more details 

Add a link to your website and a description of your practice.  Adding your location to your YouTube videos will make them geographically searchable,

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Step #6 Add a thumbnail image (e.g your logo) and banner (channel art)

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I  recommend you use the same picture across all online media: Facebook, Twitter, website, YouTube, etc. Aligning your video branding with that of your business creates a consistent experience for your audience. When existing and potential customers visit your YouTube channel, they need to feel that it is part of a greater whole.

The recommended size for channel art is 2560 px by 1440 px.

Pro Tip: Canva can help you create correctly-sized thumbnail and channel art.

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Step #7 Connect your social media accounts

Add in your social media accounts.

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These can be overlayed on your banner image.

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As you can see it’s super simple to set up your own YouTube channel. In my next post, I’ll show you how to upload your first video and optimize it for viewing. 


Subscribe to my YouTube channel here