For all the talk of Pharma being behind on social media, many of the major drugs companies have a good handle on Twitter. If you follow @boehringer, @sanofi, @AstraZeneca, @pfizer and so on, you will find frequent updates focused on helping patients, written in clear and convivial language, with lots of graphics and videos – …
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Sarah Larcker’s presentation from the ExL Pharma conference in Bridgewater, NJ on October 21st, 2009.
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Survey on adolescents shows they want to keep health questions private and significantly utilize Google search.
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Many studies have shown that women use the Internet more often for health-related information searches than men, but we have limited knowledge about the underlying reasons. We also do not know whether and how women and men differ in their current use of the Internet for communicating with their general practitioner (GP) and in their future intention to do so (virtual patient-physician relationship).
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The little digital breadcrumbs you blithely leave in your wake — the tweets, the online searches, and communities you join, the wearables that accoun
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Analysis of the pharma industry’s first.ever tweet chat: Boehringer Ingelheim’s #ChatAfib, staged during the 2013 European Society of Cardiolgy Congress. The f…
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When you think of industries that are obvious candidates for Instagram, food, fashion and travel make the short list. The delicious. The beautiful. The adventurous. These were the early adopters of the visual storytelling platform that helped build a community of more than 300 million.
Meanwhile, the healthcare industry has been a little slow to innovate around Instagram. The sick. The wounded. The infirmed. It’s not pretty. But what it lacks in beauty, it more than compensates with drama. People love to talk about healthcare. And those people have Instagram accounts.
So how can healthcare marketers capture photos on Instagram to amplify their brand story? Here are five examples:
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The hive mind is no substitute for a doctor
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When it comes to posting on social media in a professional capacity, there are certain trends we can notice. We know that a doctor sharing an article is much more likely to be embracing new medical technology or drugs.
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Health Care Social Media 