Category: HCSM

Posted in HCSM

“If we are serious about ‘engaging with the patient’ then we have to make it easy for them to tell us”

Posted on by Editor

See on Scoop.it – Health Care Social Media Monitor

Roy Lilley (@RoyLilley) writes:

 

Some organisations think a Twitter account is a management bugle, an extension of the house news-letter or an advert in a magazine. It’s not. Corporate Twitter (and I include the NHS) can be a notice board but more, it is about opening up a channel to listen. 

 

How about the NHS? Sort out your organisation’s #hashtag and put it on the wall in the lavatories and say; ‘If this place is clean, Tweet it. If it’s not Twitter about it, here’s our #hashtag. If the practice waiting room isn’t up to much, if the receptionist was fabulous or off-hand, if the doc’ was happy or humpy, #hashtag. If the experience on the ward wasn’t right Tweet it at #hashtag. If it was great; #hashtag.

 

Yes, yes, I know; not everyone has a smartphone. But a lot of people do and there are 10m Twitter users in the UK. Nursing has a huge community of users. There is seldom a silver bullet to fix problems but this can be part of a silver buckshot solution to real time knowledge of what the punters see, experience and think.

 

The trick to making this work is for the most senior people in the organisation to monitor their #hashtag. They don’t have to reply, that’s the job of the organisation’s fixer (Every place should have one). But it is the job of the organisation’s bosses to be across what is happening and they can be – in real time. A couple of complaints about the same smelly bog warrants a personal visit. A Twitter pic of an inedible meal deserves a personal look. A compliment deserves a pat on the back.

 

If we really are serious about ‘engaging with the patient’ (which, in English, means listening to the customers who, through their taxes pay for all this) then we really have to make it easy for them to tell us.

See on myemail.constantcontact.com

Posted in HCSM

How the internet and digital technology can combat isolation

Posted on by Editor

shirleyayres's avatarConnecting Social Care and Social Media

In a week that Jeremy Hunt announced a new initiative to combat the isolation and loneliness experienced by millions of people it does seem extraordinary that so few local authorities and Health and Wellbeing Boards are  exploring how digital technology can connect people and communities. With an increasing number of web and mobile based applications from simple information to more complex care management tools digital technology has the potential to transform the delivery of care and support in communities. It is fair to comment that access to high speed broadband will be an essential element to realising the full potential of digital technology for providing.

An impressive amount of research has been undertaken and reports produced to explore the challenges, barriers and opportunities of encouraging older people to use the internet and digital technology to live more independent and fulfilling lives.  The internet and digital technology has a very valuable…

View original post 942 more words

Posted in HCSM

Crowdsourcing Discovery: Success!

Posted on by Editor

Dr. Bertalan Meskó's avatarScienceRoll

In modern science, you have no chance of doing significant research without grant money, but individuals can have great scientific ideas and projects. This is when Rockethub comes into place and people can actually try to crowdsource money for that. Finally, a project just made the required money hours before the deadline.

It is time to experiment with the way we experiment. Using the Internet, we will enable the public to fund and participate in an open model of basic scientific research.

The Web, itself the fruit of curiosity-driven basic research, has transformed every industry and creative endeavor it has touched, promoting collaboration, openness and efficiency. But scientists are stuck in a closed, pre-Internet mindset. We aim to change that.

Who are we, and what do we want to do? For 5 years, Ethan Perlstein’s lab at Princeton University has been developing a new evolutionary approach to studying how drugs…

View original post 25 more words

Posted in HCSM

Healthcare Marketing: How Often, What, When to Post on Social Media

Posted on by Editor

Jimmy Warren's avatarMarketing Your Hospital

Timing, frequency and content of social media impact its effectiveness.

Hubspot’s Dan Zarrella examined more than 100,000 social media accounts to determine what timing and frequency renders the most effectiveness for outcomes.  Of course effectiveness is different for each specific activity but Zarrella did discover some general guidelines.

Frequency: What is the right amount of frequency in social media?  Am I communicating too often?  Not enough?  The take-away from the finding was to not crowd the content.  Each site will be different depending on the activity of the site but the general recommendation is to have at least two hours on each side of shared links.

Timing: Which days and what time of day are best for generating activity and engagement?   The general guidelines are:

Twitter…late in the day and week are the most tweetable times.  Between 2 PM and 5 PM (EST).

Facebook…. Highest during the weekend. 

View original post 142 more words

Posted in HCSM

Apple’s top 80 apps for doctors, nurses, patients

Posted on by Editor

See on Scoop.it – Health Care Social Media Monitor

Based on the more rigorous surveys and reports, it’s still true that clinicians are generally more eager adopters of both mobile devices and the medical apps that run on them. The persistent challenge for many iPad-toting physicians, however, is where to turn for medical app recommendations. In its efforts to be at least somewhat helpful on that front, Apple has slightly reworked and beefed up its now more visible section of “Apps For Healthcare Professionals”, which appears to be consistently featured in the AppStore’s medical section.

See on mobihealthnews.com