Posted in HCSM

Pharma funded social network for oncolology nurses, care teams offers comfort, shared insights

See on Scoop.itJourneying Beyond Breast Cancer

The Oncology Nurse Community or TheONC was launched in February with the goal of improving the quality of patient care and providing support and useful insights for oncology nurses.

 

“We’re a community and so it’s different from an informational website. It’s a way for nurses and social workers, and even physicians and dietitians to work together,” said Michelle Bragazzi, a community editor for TheONC.org. “Even though you enjoy it, there is a risk of emotional burnout. But there is definitely a lot more support today for oncology nurses than there was 13 years ago.”

 

Since its launch, the majority of engagement on the network, which is restricted to healthcare professionals, has been with the blog section. Additionally, it has weekly quizzes, an area where users can post questions, reader boards and webinars every six to seven weeks. More recently, it began offering continuing nursing education (CNE) credits. Among the conversation topics listed on its message boards most recently are: Encountering death as a new nurse; Lance Armstrong: cancer savior or doping devil?; Thinking like a child can help with coping; and Colon cancer survivors: beware of high carb intake.

 

David Donovan, the vice president of digital project management at Norwalk, Connecticut-based UBM Medica, explained that one of the challenges of the network was to quantitatively measure whether there has been an increase in patient care quality. “We worked with a third party to assess outcomes and it has had a better effect based on a survey of the 5,200 members.”

 

Among the areas covered in the survey were fertility, palliative care, nutrition and test evaluations. About 84 percent of respondents said they have applied what they’ve learned on the network to day-to-day care of their patients, according to an emailed statement from UBM. Almost 90 percent said it’s helped them deliver improved care to patients with cancer.

See on medcitynews.com

Posted in HCSM

How digital will change what pharma marketing means | pharmaphorum

See on Scoop.itHealth Care Social Media Monitor

This article is about the rise in digital technologies and how they have affected the pharma marketing sector. If you look at the consumer marketing role and how the introduction of digital has changed the role in the last ten years there are grounds for worrying that it is going to get even more complex yet.

gital works differently.We can now talk to customers in a new way, where the iPad allows us to bring messages to life almost as if they are on a personal Youtube channel, with movies and the ability to link through to fully detailed support data. But even more than this, digital is interactive and the data on created on the iPad comes straight back to head office.

See on www.pharmaphorum.com