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Atanu Garai. 2012. Seven factors for designing successful mHealth projects. XRDS 19, 2 (December 2012), 16-19.DOI=10.1145/2382856.2382865 http://doi.acm.org/10.
See on www.slideshare.net
Category: HCSM
The What, Why and How of Healthcare Landing Pages that Actually Work
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An effective landing page funnels interest into action, connecting a visitor’s expressed interest to a page that convinces the visitor to set a next-step.
See on www.healthcaresuccess.com
Guidelines for How Health Organizations Should Integrate Social Media
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Social Media Tools Should Be an Important Part of Any Health IT Organization’s Overall Communications And Outreach Strategy.
See on www.seguetech.com
How the Internet and social media are changing healthcare
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The Internet offers more than WebMD searches to find out what that headache really means. But how should we – and doctors – navigate this tricky space?
You wake up feeling a slight tickle in your throat. You try and shake it off and drink lots of water. After a few hours, it’s still there. Instead of calling your mom or making a doctor appointment, you head to the Internet.
Today, anyone with a computer and a connection can get online and find a variety of results, ranging from simple sore throat to the more serious, like bronchitis and asthma.
But just because we can doesn’t mean we should. In a world where almost everyone is online and can easily find and provide medical solace, is it really, truly a good idea to consider social media and the Web a reliable source of healthcare?
Doctors and hospitals are on the social media bandwagon
Today, more and more members of the medical profession are embracing social media for sharing helpful medical information and providing patient care.
A Pricewaterhouse Cooper conducted survey asked over a thousand patients and over a hundred healthcare executives what they thought of the way many healthcare companies are utilizing social media and the Web, and results show the most trusted resources online are those posted by doctors (60 percent), followed by nurses (56 percent), and hospitals (55 percent).
See on www.digitaltrends.com
How Smartphones Are Revolutionizing Home Care For Alzheimer’s And Autism Patients
See on Scoop.it – Health Care Social Media Monitor
As technological innovation empowers consumers to take greater control over their lives, the health industry has taken particular advantage of emerging internet and mobile devices.
See on thinkprogress.org
What drives activity on Pinterest?
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Researchers have released a new study that uses statistical data to help understand the motivations behind Pinterest activity, the roles gender plays among users and the factors that distinguish Pinterest from other popular social networking sites.
Marie Ennis-O’Connor‘s insight:
Interesting research on Pinterest from Georgia Tech and the University of Minnesota. I have written extensively on how healthcare organizations can leverage Pinterest for marketing and the data in this study backs up my own research.
See on www.sciencedaily.com
A Closer Look At Crowdsourcing | Social Media Today
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Whether you like it or not, you are either crowdsourcing or being sourced. The information we are generating in a big data world is starting to funnel into tightly curated areas of interest to companies and people.
See on socialmediatoday.com
What is the Value of Health IT? | HIMSS
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Infographic Summary – What is the Impact of Health IT (iHIT)? Our report moves beyond the acute care setting to determine how HIT impacts the communications of clinicians in a multitude of care delivery settings, including outpatient facilities.
See on www.himss.org
Physicians: Why Your Future Is Online
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“I strongly believe that if physicians are scared of transparency or if they ignore it, they’re not going to thrive.”
See on www.symplur.com
Why blogging is important for your community hospital
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If you’re not blogging, your community is missing out.
Marie Ennis-O’Connor‘s insight:
When you want to maintain control of your online social media content, blogs are the perfect tactic for reaching your target audience. But the community hospital marketer should be forewarned that they take time and commitment.
Health Care Social Media 