Posted in #HCSM, weekly round up of news

What Role Will Marketing Play in the Evolution of Healthcare?

My weekly marketing newsletter has just gone out to subscribers. In this week’s newsletter you can catch up on an interview with Ritesh Patel, Chief Digital Officer of Ogilvy CommonHealth Worldwide, who shares his views on the role marketing will play in the evolution of healthcare.

The modern healthcare marketer has to combine the knowledge and skills of marketing, brand building and customer experience, as well as work within a highly regulated environment and navigate the new media landscape that most other marketers in industries like consumer goods take for granted. – Ritesh Patel


There’s a round-up of wisdom and insights shared at last week’s gathering of marketers at Content Marketing World including quotes like this one:

Marketers should opt for sustainability over speed. — Ann Handley, Chief Content Officer, MarketingProfs

Plus an investigation into which marketing channels have the best ROI measurability, three social media marketing legal issues you should be aware of, the latest updates on Twitter’s new, longer tweets, and six key changes implemented this week by the leading social channels.

Catch up with this week’s newsletter here