Posted in Cool Tool

Monday Morning Cool Tool: Buzzsumo

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Buzzsumo a useful tool to explore what pieces of content are popular on social media around a certain topic. Use it to analyze what content performs best for any topic or competitor, and find the key influencers to promote your content.

Here’s an overview of what turns up when I input “social media marketing tips” into Buzzsumo’s search tool.


I can easily determine which posts are most popular through the number of shares they get.

And here’s what I see when I input my own domain name into the search bar. I could do the same with my competitors’ domains and see what is performing well for them.

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The free version is useful to get a quick snapshot, but if you are interested in doing more with the tool, such as viewing backlinks and who is sharing your content, you will need to upgrade to the paid version.


You might also like to read 

The Ultimate Guide to Using BuzzSumo for Content Research 

How to Drive 10x Website Traffic Using Buzzsumo

Posted in Cool Tool

Monday Morning Cool Tool: Subject Line

Over-7-Million-Subject-Lines-Tested-1-Free-Tool-for-Email-Marketing-SubjectLine-com

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is subject line rating tool – SubjectLine.

According to Copyblogger, on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. Your headline is the first (perhaps only) impression you make on a prospective reader.

SubjectLine has studied and analyzed millions of headlines to see what works. Simply enter your subject or title into its online tool and get a grade (out of 100 possible points). It will tell you what works and what can help you to improve.

You might also like to read: Write Better Headlines With These 9 Winning Formulas

 

Posted in Cool Tool

Monday Morning Cool Tool: Bloomberry

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Bloomberry. This tool gathers questions being asked across the web on forums, e-commerce sites, Quora, Reddit, and more. It’s a useful tool to help you discover what popular questions around topics can be answered through content that you can create. Here’s a snapshot of questions related to social media strategy, one of the topics I enjoy teaching and writing about the most.

For now, BloomBerry is free whilst in beta, with a new Pro tool being tested. 

Visit https://app.bloomberry.com to try it out.