Tag: content marketing tool

Posted in Cool Tool

Monday Morning Cool Tool: CoSchedule Headline Analyzer

Posted on by Editor

Improve your headlines quickly and easily with this week’s cool tool recommendation – CoSchedule’s Headline Analyzer. 

The original Mad Man of advertising, David Ogilvy, famously stated, “On average, people read the headline five times more than the body copy.” When you have written your headline, you have spent eighty cents out of your dollar.” This reminder highlights the crucial importance of the headline.

Headlines still matter in the digital age. A well-written headline can capture a reader’s attention and make them want to read more. In contrast, a poorly constructed headline can drive readers away. This is particularly true online, where attention spans are short and individuals are constantly inundated with information.

Effective headlines take various factors into account that can affect their success. Tools like CoSchedule’s Headline Analyzer can help. The tool analyzes headlines based on several factors, including word choice, length, and emotional impact, providing users with a score that reflects how likely their headline is to be successful. Your headline is then broken down by word balance, sentiment, and commonality, helping you identify areas for improvement and adjust your language.

Here’s the breakdown of a title I entered into the tool:

The tool provides a detailed breakdown of the word balance, sentiment, and commonality of your headline, helping you identify areas for improvement and adjust your language to better resonate with your audience.

The Headline Analyzer tool can also help with SEO optimization. The tool analyzes your headline for relevant keywords and provides suggestions for incorporating them more effectively into your headline. This can help increase the visibility of your content in search results and drive more organic traffic to your website.

This is just a snapshot of the many insights you can gain from using CoSchedule’s Headline Analyzer tool. You can use the insights and recommendations provided to create headlines that not only grab readers’ attention but also drive traffic, social shares, and SEO value. This can ultimately lead to more visibility for your content and greater success in achieving your marketing and business goals.

You might also like to read:

Write Better Headlines With These 9 Winning Formulas

Write Better Headlines With These 9 Winning Formulas

Posted in Cool Tool

Monday Morning Cool Tool: Headline Studio

Posted on by Editor

 

Improve your headlines quickly and easily with this week’s cool tool recommendation – Headline Studio.

David Ogilvy, the original Mad Man of advertising, once famously said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

Ogilvy’s remark reminds us never to underestimate the power of the humble headline.

Even in this digital age, headlines count.

A good headline can grab the attention of the reader and make them want to read more. A bad headline, on the other hand, can turn people away and cause them to lose interest in your content. This is especially true in the online world, where people have short attention spans and are bombarded with a constant stream of information.

Headlines also serve an important SEO (search engine optimization) purpose. Search engines use the headline to understand what your content is about, and a good headline can help your content rank higher in search results.

Headline Studio will rate your headlines allowing you to identify any weaknesses and address them. Additionally, it contains word banks that can assist you in overcoming writing blocks and creating more compelling headlines.

How it works

Just click the Headline Studio button on any website where you want to analyze a headline, such as your WordPress blog post. Headline Studio will open directly in your browser, allowing you to write and analyze headlines simultaneously.

Recommended Reading

Write Better Headlines With These 9 Winning Formulas

 

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Posted in Cool Tool

Monday Morning Cool Tool: Google Trends

Posted on by Editor

This week’s cool tool recommendation is Google Trends – a tool that shows how frequently certain search terms are entered into Google’s search engine.

The tool isn’t new, but it’s worth checking out if you haven’t before – or revisiting if you haven’t in a while.

How to use it:

Go to the Google Trends website at https://trends.google.com/ 

In the “Search” field, enter the term that you want to see trends for. You can enter multiple terms, separated by a comma, to compare their popularity.

In the “Time Range” menu, select the period of time for which you want to see trends. Select a range of dates or a predefined time period, such as “Past Day,” “Past Week,” or “Past Month.”. You can also choose to search “Worldwide” data, or region specific. And you can specify where you want to pull data from, e.g. “News” “Images” YouTube”.

You can also use Google Trends to compare the popularity of multiple search terms. To do this, enter multiple search terms separated by a comma in the “Search” field.

Another useful feature is the ability to see top-related searches, which is very helpful when creating content.

Why you should use Google Trends.

  1. Market research: Google Trends can help you understand how popular certain products or services are, and how their popularity has changed over time. This can be useful for businesses that want to gauge the demand for their products or services.
  2. Content creation: By understanding what people are searching for, you can create content that meets their needs and interests. For example, if you run a blog or website, you can use Google Trends to see what topics are currently trending and create content that covers those topics.
  3. Search engine optimization: Google Trends can help you understand what people are searching for, and how their search habits are changing. This can be useful for businesses that want to optimize their website for search engines, as it can help them identify keywords and phrases to target in their content.
  4. Keeping up with the news: Google Trends can also be used to see what news stories and events are currently generating the most interest. This can help you stay up-to-date on what’s happening in the world.

I hope that gives you a good idea of why Google Trends can be useful and that you are encouraged to try out this tool during the week.

Posted in Cool Tool

Monday Morning Cool Tool: RhymeZone

Posted on by Editor

 

This week’s cool tool recommendation is RhymeZone a fast rhyming dictionary and thesaurus.

Quickly find rhymes, near rhymes, synonyms, antonyms, homophones, similar sounding words, words with the same consonant pattern, and other related words from its database of over 100,000 words and phrases.

RhymeZone also has an app for Amazon Alexa and an add-on for Google Docs.

 

 

 

 

 

 

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: StoryLab.ai

Posted on by Editor

 

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is StoryLab.ai- an AI copy generator that helps you generate copy ideas, hooks, outlines and ready-made copy for marketing purposes.

Whether you’re looking to create an Instagram caption, a blog title, or ad copy, this tool is designed to inspire you.

Here’s How To Use StoryLab

Begin by selecting the type of content you want to create. 

In the example below, I’ve inputted “social media marketing strategy” as a blog topic and the tool has generated some ideas for headlines. 

Here’s what happens when I input the same term into the email subject line generator.

And here’s what is returned when I ask for ideas for a social media post. I have to say this is by far the most impressive result.

I’ve only recently been introduced to this tool, but I can already see I am going to save some time testing out its features over the coming week.

Pricing

You get 25 “runs” per month for free with StoryLab. Upgrade to a basic package to get 250 runs or unlimited runs with the top-tier package.

Posted in Cool Tool

Monday Morning Cool Tool: Buzzsumo

Posted on by Editor

This week’s cool tool recommendation is Buzzsumo a useful tool to explore what pieces of content are popular on social media around a certain topic.

Use it to analyze what content performs best for any topic or competitor, and find the key influencers to promote your content.

Here’s an overview of what turns up when I input “social media marketing tips” into Buzzsumo’s search tool.


I can easily determine which posts are most popular through the number of shares they get.

And here’s what I see when I input my own domain name into the search bar. I could do the same with my competitors’ domains and see what is performing well for them.

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The free version is useful to get a quick snapshot, but if you are interested in doing more with the tool, such as viewing backlinks and who is sharing your content, you will need to upgrade to the paid version.

You might also like to read 

The Ultimate Guide to Using BuzzSumo for Content Research 

How to Drive 10x Website Traffic Using Buzzsumo

Posted in Cool Tool

Monday Morning Cool Tool: Subject Line

Posted on by Editor

Over-7-Million-Subject-Lines-Tested-1-Free-Tool-for-Email-Marketing-SubjectLine-com

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is subject line rating tool – SubjectLine.

According to Copyblogger, on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. Your headline is the first (perhaps only) impression you make on a prospective reader.

SubjectLine has studied and analyzed millions of headlines to see what works. Simply enter your subject or title into its online tool and get a grade (out of 100 possible points). It will tell you what works and what can help you to improve.

You might also like to read: Write Better Headlines With These 9 Winning Formulas

 

Posted in Cool Tool

Monday Morning Cool Tool: Bloomberry

Posted on by Editor

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Bloomberry. This tool gathers questions being asked across the web on forums, e-commerce sites, Quora, Reddit, and more. It’s a useful tool to help you discover what popular questions around topics can be answered through content that you can create. Here’s a snapshot of questions related to social media strategy, one of the topics I enjoy teaching and writing about the most.

For now, BloomBerry is free whilst in beta, with a new Pro tool being tested. 

Visit https://app.bloomberry.com to try it out.