Here’s what the tool returns for the term “social media”. It’s probably best to ignore clickbait titles, but this is an AI tool, so it’s not an exact science. Once you are logged in as a user, you can filter out clickbait in your search.
Each headline is given a score, and you can click on the option to analyze it, which is a nice feature as it gives you some suggestions on how to improve it.
While these tools aren’t perfect, they can kickstart the creative thinking process when it comes to writing headlines.
This week’s cool tool recommendation is Text Optimizer – a tool to help you optimize your content to rank better on SERPs (Search Engine Results Pages)
How it works
Text Optimizer extracts terms and concepts from SERPs and analyzes the semantics to come up with a list of questions to include in your articles.
Select the search engine you want to optimize for, enter the desired search terms, choose a targeting location, and either paste your text or provide a link to existing content.
Let’s see how it works with the broad term “social media marketing”
And here are just some of my results – the tool returns many more suggestions.
You can use the tool to compare your existing text to the snippets Google returns for that query if you already have a page you want to rank. After scoring your text, it will suggest adding some of those suggested terms to your content.
Why this tool is a valuable addition to your online content strategy
Google generates its search snippets based on which sentences from ranked pages best answer the query. In other words, the search snippets are Google’s best (in its opinion) summary of the topic of the query. The semantic analysis of these snippets and the extraction of related terms and topics will give you a better understanding of what you need to include in your content.
You can start for free with Text Optimizer. Paid tools begin at $60 per month.
This headline analyzer is a free tool from the Advanced Marketing Institute that you can use to calculate the EMV of your own headlines. It scores the EMV of your headline with a breakdown of why it scored that value. A perfect score would be 100%, but don’t despair if yours doesn’t match up. According to the Institute, “most professional copywriters’ headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines.”
Here’s how it works.
Enter your headline in the space provided and choose the industry you are targeting your message to.
Here’s my score:
While the score is low on EMV, I am still happy with it, as it fulfills my aim of arousing curiosity in the reader.
Your headline carries words that predominantly appeal to most people’s intellectual sphere. Intellectual impact words are especially effective when your goal is to arouse curiosity.
This tool allows you to generate headline ideas with just one keyword. Be prepared that the tool can throw up some quirky suggestions, but don’t let that put you off. Keep playing around with it until you find one you can work with. I also really like how it shows you best practice tips, such as using metaphors in your writing.
Sometimes all you need to get those creative juices flowing again is a title and this is where Inbound Now’s Blog Title Idea Generator comes in. You don’t even need to input a keyword — keep clicking on the generate title button until you find the inspiration you need.
Quora is a question and answer platform where you can either ask a question about your topic or simply do a search using your topic keyword to find what people are asking about that topic. It’s a super place for market research. Make a list of those questions which you feel you could write about.
You have the option to follow chosen topics in your niche. Once you do so you’ll keep seeing the ‘Top Stories’ (questions) in your Quora newsfeed. You can also check out the ‘New Questions’ option to see the latest questions. When you have written an article or blog post on the topic, go back into Quora and answer a question related to the topic. You can include a link to your post in your answer.