Posted in Cool Tool

Monday Morning Cool Tool: Responsinator  

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some recommended tools with you at the start of each week. This week’s cool tool recommendation is Responsinator.

Responsinator lets you see how your website looks on the most popular devices.

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Why Mobile Responsive Websites Are A Must

Mobile first-indexing is now fully underway and there’s no excuse for having a website that is not optimized for use across all platforms in 2018.  Most people aren’t looking at your website on a desktop or laptop anymore. They are looking at it on a phone or tablet.

Recent studies show 52% of smartphone users gather health-related information on their phones, ranging from information around a specific medical procedure to diet and nutrition best practices. 

Having a mobile-responsive site (ie one that automatically changes its layout and placements of certain menus and buttons automatically) is important because firstly, over half of patients search online for health information on their smartphone, and secondly, Google now gives ranking priority to those sites that are mobile friendly.  In fact, Google has stated that it will penalize websites that aren’t mobile-responsive, so if your site isn’t optimized for mobile devices, you’ll likely lose out significantly in the organic search rankings.

Posted in Cool Tool, Visual Marketing

Monday Morning Cool Tool: Woobox

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending Woobox a social promotion application.

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Woobox allows you to run sweepstakes, contests, polls, and more across Facebook, Twitter, YouTube, LinkedIn, and Pinterest.

Here are some ideas on how you can use this tool.

  1. Create a sweepstakes contest
  2. Create photo or video contests that let followers submit entries
  3. Create polls and quizzes
  4. Create a landing page or form submission offer

If you want to try Woobox for free you can use it to create up Facebook tabs (up to 100 participants) per month.

 

Posted in Cool Tool, Visual Marketing

Monday Morning Cool Tool: Steller

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending a storytelling app called Steller.

Steller is a free storytelling application which lets you create photo and video stories with an emphasis on design. – the next web. It focuses on telling a story through pictures and text. The simple, yet structured layout options allow even a beginner to produce a professional standard of work.

Once your story is done, you can publish it to your favorite social media channel or embed it on your website.

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Steller is available for download on both Google Play and App Store.

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: TouchRetouch

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is photo editing app TouchRetouch.

The app is designed to deal with unwanted content in photos, wanting having to resort to Photoshop.  It allows you to remove small items from your photos by drawing over them with your finger. Repair minor imperfections on your face, some small spots from dust on your camera sensor, or other point-like spots by just tapping on them.

TouchRetouch is available for $1.99 for iOS and Android

Posted in Cool Tool

Monday Morning Cool Tool: Adobe Spark

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Adobe Spark, a free suite of apps which allow both web and mobile users to create and share visual content – like posts for social media, graphics, web stories, and animated videos.

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It comprises three separate design apps: Spark Post, Spark Page and Spark Video.

  1. Spark Post is aimed at letting you create professional graphics in minutes.
  2. Spark Page is focused on helping you craft web stories. That means you can use it for things like magazine-style travel stories, photo albums, online newsletters, reports, or anything else that you want to present on the web. It’s basically a simplified web editing platform, with tools that let you mix text and imagery in a highly visual way.
  3. Spark Video lets you create animated videos. Note, this isn’t a tool for filming content – instead, you combine text, images, icons and themes in a presentation, then speak your voice over the story in order to create the video.

Here’s how I used  Spark Post to create a quick and easy quote graphic for Instagram:

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Top Design Tip!

Follow CoSchedule‘s best design practice to create even better graphics.

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Posted in Cool Tool

Monday Morning Cool Tool: Twitonomy

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Twitonomy a freemium tool which yields insights on your Twitter followers, influence and interests.

Here’s a snapshot of my @mention analytics.

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You can also get search analytics on any hashtag, user or keyword. With the pro version you can download tweets, mentions, RTs, favorites and reports to Excel & PDF documents — a useful reporting tool.

 

Posted in Cool Tool, Visual Marketing

Monday Morning Cool Tool: Ribbet

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending a photo-editing app called Ribbet.

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Ribbet is a free online photo editor and collage maker with beautiful filters, seasonal effects, touch-ups, stickers, and fonts.  You can quickly improve sharpness, crop, resize and rotate your images.  You can also upload up to 5 photos at once to create a collage effect.

The interface is simple and intuitive and I really like that Ribbet is easy to use but provides all of the essential photo editing functions.  If you’re looking for a quick and easy way to edit your photos then I highly recommend you check out this tool.

 

 

 

Posted in Cool Tool

Monday Morning Cool Tool: Google Dataset Search

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending a Google Dataset Search.

For all you data-geeks, Google has launched a new search engine to help scientists, journalists, and the more data-centric content marketers among us find the datasets they need.

Here’s a snapshot of a search I did which didn’t exactly return what I was looking for, but it’s instructive to see it nonetheless.

 

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Posted in Cool Tool

Monday Morning Cool Tool: Anchor

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending a super recording app called Anchor.

Anchor is an audio recording app for micro-podcasting, audio broadcasting, Q&As, and more. Features like sound clips and transcriptions make it simple to create audio for social media. Billed as “the easiest way to make a podcast, ever,” it lets you record a high-quality podcast, and distribute it everywhere (including Apple Podcasts) — all in one place. No fancy equipment or podcasting experience necessary, and it’s 100% free!

 

Posted in Cool Tool, Visual Marketing

Monday Morning Cool Tool: Pikwizard

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Image Source: Pikwizard

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending a free stock photo site called Pikwizard . 

As regular readers know, I am obsessed with visuals in marketing, but it’s hard to find medical related stock images that haven’t been used ad infinitum.  I was really pleased to hear about Pikwizard and find a super selection of medical-themed images. The site is particularly good for aesthetic procedures and dentistry-related images.

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Image Source: Pikwizard

Pikwizard hosts over 100,000 completely free images, with over 20,000 of those exclusive to the site.  Adding new images to their stock library daily, the site’s ultimate goal is to get to more than 1 million images!

Visit  www.pikwizard.com next time you need an image to enhance your medical marketing.