Posted in Cool Tool

Monday Morning Cool Tool: Fotor

download (59)

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending Fotor, a free image editing tool.

Fotor is quick and easy to use (A paid version is available that contains more features and is ad-free.)  You can use it to create a variety of images, including photo collages for social media, making as many edits as you need from an extensive menu of edits. Fotor even provides an area where you can experiment to the side of your canvas. It includes ready to go graphics, icons and studio-quality video templates.

Visit www.Fotor.com and try it for yourself.

 

Posted in Cool Tool, Visual Marketing

Monday Morning Cool Tool: Easil

download (34).png

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is graphic design tool Easil  an online graphic design tool with templates that are especially useful for Instagram and Facebook stories.

Easil is a simple, browser-based system with pre-made templates that you can adapt in seconds with simple drag-and-drop tools.  The vertical image templates are especially good and make this tool great for stories.  The website also hosts a blog with super helpful design tips.

The free version of Easil is for individuals and limits the types of files you can download. For example, with the free version, you can’t download a GIF or PDF. The Plus service costs $7.50 per month, and the Edge service costs $59 per month.

Posted in Cool Tool, Visual Marketing

Monday Morning Cool Tool: Quik

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending Quik for mobile – a free video-editing tool.

quick-for-mobile-automatically-creates-videos-for

This tool is easy to use and has both basic and advanced features. The basic video editing features include adding photos, videos, music, and text. You can choose a custom theme with transitions and graphics, adjust the font, filters and graphics and personalize your story with text overlays and title slides. The interface makes it easy to reorder, trim, zoom and rotate photos and video clips.

You can also add a soundtrack – choose from more than 100 free songs or import your own music. What’s really cool is that you can start your soundtrack at any point in the song and Quik automatically syncs transitions to the beat of the music.

Your videos can be saved in HD 1080p or 720p, shared to social media, or sent via a private Quik link text or email.

This really is a super tool and well worth checking out.

You might also like to read 7 Best Video Marketing Practices and Resources For 2019

Posted in Cool Tool, Visual Marketing

Monday Morning Cool Tool: CC Search

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending  CC Search — a tool that allows openly licensed and public domain works to be discovered and used by everyone.

download - 2019-06-03T091629.985

CC Search searches across more than 300 million images from open APIs and the Common Crawl dataset. It goes beyond simple search to aggregate results across multiple public repositories into a single catalog, and facilitates reuse through features like machine-generated tags and one-click attribution.

There are six main Creative Commons licenses you can use when you choose to publish your work under CC terms. The six CC licenses are based on four conditions. The four conditions and the six licenses are described here.

Looking for more places to find images for your marketing? Check out this list of 10 Places To Find The Best Free Images For Your Healthcare Marketing.

 

 

 

Posted in Cool Tool, Visual Marketing

Monday Morning Cool Tool: SocialSearcher

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending Real-time Social Media Monitoring tool SocialSearcher.

socialse

SocialSearcher allows you to monitor all public social mentions in social networks and on the web. Use it to monitor popular hashtags and trending topics. Quickly measure and track what people are saying about your company, name, product, or service in one easy to use dashboard.

1_t0MtO4Eraank84nrzOk6PA

The free account gives you a generous 110 real-time searches per day and two email alerts.

Posted in Cool Tool

Monday Morning Cool Tool: Responsinator  

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some recommended tools with you at the start of each week. This week’s cool tool recommendation is Responsinator.

Responsinator lets you see how your website looks on the most popular devices.

download - 2019-05-19T113925.272

Why Mobile Responsive Websites Are A Must

Mobile first-indexing is now fully underway and there’s no excuse for having a website that is not optimized for use across all platforms in 2018.  Most people aren’t looking at your website on a desktop or laptop anymore. They are looking at it on a phone or tablet.

Recent studies show 52% of smartphone users gather health-related information on their phones, ranging from information around a specific medical procedure to diet and nutrition best practices. 

Having a mobile-responsive site (ie one that automatically changes its layout and placements of certain menus and buttons automatically) is important because firstly, over half of patients search online for health information on their smartphone, and secondly, Google now gives ranking priority to those sites that are mobile friendly.  In fact, Google has stated that it will penalize websites that aren’t mobile-responsive, so if your site isn’t optimized for mobile devices, you’ll likely lose out significantly in the organic search rankings.

Posted in Cool Tool, Visual Marketing

Monday Morning Cool Tool: Woobox

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending Woobox a social promotion application.

download - 2019-05-13T090331.023

Woobox allows you to run sweepstakes, contests, polls, and more across Facebook, Twitter, YouTube, LinkedIn, and Pinterest.

Here are some ideas on how you can use this tool.

  1. Create a sweepstakes contest
  2. Create photo or video contests that let followers submit entries
  3. Create polls and quizzes
  4. Create a landing page or form submission offer

If you want to try Woobox for free you can use it to create up Facebook tabs (up to 100 participants) per month.

 

Posted in Cool Tool, Visual Marketing

Monday Morning Cool Tool: Steller

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending a storytelling app called Steller.

Steller is a free storytelling application which lets you create photo and video stories with an emphasis on design. – the next web. It focuses on telling a story through pictures and text. The simple, yet structured layout options allow even a beginner to produce a professional standard of work.

Once your story is done, you can publish it to your favorite social media channel or embed it on your website.

download - 2019-05-06T084855.218

 

Steller is available for download on both Google Play and App Store.

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: TouchRetouch

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is photo editing app TouchRetouch.

The app is designed to deal with unwanted content in photos, wanting having to resort to Photoshop.  It allows you to remove small items from your photos by drawing over them with your finger. Repair minor imperfections on your face, some small spots from dust on your camera sensor, or other point-like spots by just tapping on them.

TouchRetouch is available for $1.99 for iOS and Android

Posted in Cool Tool

Monday Morning Cool Tool: Adobe Spark

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Adobe Spark, a free suite of apps which allow both web and mobile users to create and share visual content – like posts for social media, graphics, web stories, and animated videos.

adobespark.jpg

It comprises three separate design apps: Spark Post, Spark Page and Spark Video.

  1. Spark Post is aimed at letting you create professional graphics in minutes.
  2. Spark Page is focused on helping you craft web stories. That means you can use it for things like magazine-style travel stories, photo albums, online newsletters, reports, or anything else that you want to present on the web. It’s basically a simplified web editing platform, with tools that let you mix text and imagery in a highly visual way.
  3. Spark Video lets you create animated videos. Note, this isn’t a tool for filming content – instead, you combine text, images, icons and themes in a presentation, then speak your voice over the story in order to create the video.

Here’s how I used  Spark Post to create a quick and easy quote graphic for Instagram:

Adobe Spark.jpg

Top Design Tip!

Follow CoSchedule‘s best design practice to create even better graphics.

social-media-plan-design-best-practices.png