Posted in Cool Tool

Monday Morning Cool Tool: Headline Studio

 

Improve your headlines quickly and easily with this week’s cool tool recommendation – Headline Studio.

David Ogilvy, the original Mad Man of advertising, once famously said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

Ogilvy’s remark reminds us never to underestimate the power of the humble headline.

Even in this digital age, headlines count.

A good headline can grab the attention of the reader and make them want to read more. A bad headline, on the other hand, can turn people away and cause them to lose interest in your content. This is especially true in the online world, where people have short attention spans and are bombarded with a constant stream of information.

Headlines also serve an important SEO (search engine optimization) purpose. Search engines use the headline to understand what your content is about, and a good headline can help your content rank higher in search results.

Headline Studio will rate your headlines allowing you to identify any weaknesses and address them. Additionally, it contains word banks that can assist you in overcoming writing blocks and creating more compelling headlines.

How it works

Just click the Headline Studio button on any website where you want to analyze a headline, such as your WordPress blog post. Headline Studio will open directly in your browser, allowing you to write and analyze headlines simultaneously.

Recommended Reading

Write Better Headlines With These 9 Winning Formulas

 

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Posted in Cool Tool

Monday Morning Cool Tool: Google Trends

This week’s cool tool recommendation is Google Trends – a tool that shows how frequently certain search terms are entered into Google’s search engine.

The tool isn’t new, but it’s worth checking out if you haven’t before – or revisiting if you haven’t in a while.

How to use it:

Go to the Google Trends website at https://trends.google.com/ 

In the “Search” field, enter the term that you want to see trends for. You can enter multiple terms, separated by a comma, to compare their popularity.

In the “Time Range” menu, select the period of time for which you want to see trends. Select a range of dates or a predefined time period, such as “Past Day,” “Past Week,” or “Past Month.”. You can also choose to search “Worldwide” data, or region specific. And you can specify where you want to pull data from, e.g. “News” “Images” YouTube”.

You can also use Google Trends to compare the popularity of multiple search terms. To do this, enter multiple search terms separated by a comma in the “Search” field.

Another useful feature is the ability to see top-related searches, which is very helpful when creating content.

Why you should use Google Trends.

  1. Market research: Google Trends can help you understand how popular certain products or services are, and how their popularity has changed over time. This can be useful for businesses that want to gauge the demand for their products or services.
  2. Content creation: By understanding what people are searching for, you can create content that meets their needs and interests. For example, if you run a blog or website, you can use Google Trends to see what topics are currently trending and create content that covers those topics.
  3. Search engine optimization: Google Trends can help you understand what people are searching for, and how their search habits are changing. This can be useful for businesses that want to optimize their website for search engines, as it can help them identify keywords and phrases to target in their content.
  4. Keeping up with the news: Google Trends can also be used to see what news stories and events are currently generating the most interest. This can help you stay up-to-date on what’s happening in the world.

I hope that gives you a good idea of why Google Trends can be useful and that you are encouraged to try out this tool during the week.