Welcome to this week’s quick social media tip. Today I want you to think about the value of adding power words to your headlines.
Your headline is the first impression you make on a prospective reader. An eye-catching headline is a key factor in getting readers to click through to your content.
An attention-getting headline will capture the reader’s attention right away and compel them to want to find out more. Clear, concise, and original content is important, but words that appeal to their emotions is the magic ingredient to giving your visitors a reason to want to dive deeper.
“Trigger” words can entice readers to your content, but use these words with caution because they can also trigger skepticism and distrust. Make sure your content carries through on the promise in the headline and always avoid click-baiting. Always craft a headline that links to authentic and relevant content.