Tag: healthcare

Posted in #HCSM, Infographics

How to take control of your online reputation

Posted on by Editor

According to research compiled by US-based advertising agency MDG, 92 percent of consumers trust opinions posted online by other consumers, yet less than half of corporate communications professionals feel prepared to handle an online brand crisis.

Whether you are a doctor in private practice, or a marketer for pharma or a hospital brand, see this infographic below as a reality check for you if you care about how your brand is perceived online.

This infographic presents case studies of four major brands on building and maintaining a strong online reputation – advice that is just as relevant to your healthcare digital marketing efforts.

 

The Key to Building a Strong Online Reputation [Infographic]

 

Posted in Ehealth, Nursing

Social Media Use Within Nursing

Posted on by Editor

See on Scoop.it – Health Care Social Media Monitor

The last decade has seen tremendous growth in the use of communication technology within healthcare. Along with the rise of various eHealth technologies during the early 2000s, the recent increased prevalence of socially-driven Internet technology (social media) has begun to impact the nursing profession in a number of salient fashions.

Nursing education and practice are two areas which have been influenced by the evolving communication modalities that social media technologies can facilitate. Regardless, the nursing profession as a whole has been remarkably slow to recognize and study these new modalities of communication facilitated by the evolution of social media.

See on www.medicine20congress.com